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2004-2005 Australia Medium Business IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: June 2005 Product Code: R149-340 Description Report: Strategic Overview and Topline AssessmentName of survey: Australia Medium Business Survey Country: Australia This report provides a management summary of AMI's 2004-2005 Australia medium business IT adoption-based segmentation. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Medium businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing medium business market behavior has proven that the most actionable and distinguishable method of segmenting the MB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the MB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 MBs (Enterprise Adopters), AMI Tier 2 MBs (Early Adopters), AMI Tier 3 MBs (Value Adopters), and AMI Tier 4 MBs (Need-Help Adopters). Table of Contents Australia MB IntroductionAustralia MB - Definitions by Type of Business Australia MB Segmentation Introduction AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation AMI-Partners Medium Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers Australia MB Segmentation High-Level Segmentation Profiles AU MB Segmentation - Overview Report - Individual Segment Summary Breakouts Tier 1 - Australia MB IT/Telecom Spending Overview Tier 1 - Australia MB Firmographics Overview Tier 1 - Australia MB Computing (Clients) Overview Tier 1 - Australia MB Networking Overview Tier 1 - Australia MB Internet Overview Tier 2 - Australia MB IT/Telecom Spending Overview Tier 2 - Australia MB Firmographics Overview Tier 2 - Australia MB Computing (Clients) Overview Tier 2 - Australia MB Networking Overview Tier 2 - Australia MB Internet Overview Tier 3 - Australia MB IT/Telecom Spending Overview Tier 3 - Australia MB Firmographics Overview Tier 3 - Australia MB Computing (Clients) Overview Tier 3 - Australia MB Networking Overview Tier 3 - Australia MB Internet Overview Tier 4 - Australia MB IT/Telecom Spending Overview Tier 4 - Australia MB Firmographics Overview Tier 4 - Australia MB Computing (Clients) Overview Tier 4 - Australia MB Networking Overview Tier 4 - Australia MB Internet Overview Australia MB Spending, Penetration and Budgets Australia MB Distribution of MBs by Segment Australia MB Vertical Industry Breakout by Segment Australia MB IT Spending Ratio Australia MB Key Technology Penetration Australia MB Key Technology Penetration Australia MB Average Annual Spending Per Business by Segment Australia MB Average Annual Spending Per Business by Segment (Continued) Australia MB IT/Telecom Spending Comparisons Australia MB Segment Profile - Tier Australia MB Segment Profile - Tier Australia MB Segment Profile - Tier Australia MB Segment Profile - Tier Australia MB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC MB Australia MB Methodologies Australia MB Survey Process Australia MB SMBs Defined Australia MB Margin of Error Australia MB Sampling Pool by Type of Business Australia MB Demographics Australia MB Total Share of PC Enterprises by Segment Australia MB Demographics - Comparison Across Segments Australia MB Revenues - Comparison Across Segments Australia MB Typical Distribution of Suppliers and Vendors Australia MB Use of Electronic Billing/Invoicing Australia MB Employee Benefits Australia MB Retirement Plans Offered Australia MB Business Processes - Accounting/Payroll Overview Australia MB Attitudes and Decision Making Australia MB Attitudes: Importance of Internet for Various Business Functions Australia MB Attitudes: Importance of Software Applications and Services Australia MB Attitudes: Importance of Connectivity, Storage and Security Products and Services Australia MB Attitudes: Importance of Services, Training and Outsourcing Australia MB Attitudes: Purchase Preferences Australia MB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases Australia MB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services Australia MB Computing Australia MB Overview of Computing-Related Spending Australia MB Computing-Related Penetration Australia MB Average Annual Computing Components Spending Australia MB Computing - Computing Hardware (Clients) Australia MB Computer Ownership and Installed Base Australia MB Average Computers Purchased and Total Shipments Australia MB Computer Shipments (Purchased Last 12 Months) Australia MB Trends in Ownership of Desktop PC Brands Australia MB Trends in Ownership of Portable PC Brands Australia MB Planned Computer Purchases - Next 12 Months Australia MB Computing - Imaging and Printing Australia MB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals Australia MB Printer Ownership and Installed Base Australia MB Current and Planned Printer Overview Australia MB Trends in Printer Brands - Currently Used Australia MB Trends in Printer Brands - Purchased in Last 12 Months Australia MB Trends in Printer Brands - Plan to Purchase in Next 12 Months Australia MB Peripherals Ownership Among MBs Australia MB Software Australia MB Overview of Software Spending Australia MB Trends in Use of PC Operating Systems Australia MB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting Australia MB Current vs. Planned Software Applications Usage - Specialized Applications Australia MB Planned PC Application Usage: New Users Australia MB Software (Productivity, OS, Databases, Utilities) Spending Overview Australia MB Primary Accounting Method Australia MB Payroll Processing Australia MB Accounting Software Snapshot Australia MB Hosted Applications On-Demand Snapshot Australia MB Current and Planned Hosted/On-Demand Applications Australia MB Enterprise Software: CRM Snapshot Australia MB Enterprise Software: ERP/SCM Snapshot Australia MB Trends in Use of Network Operating Systems Australia MB Average Annual Networking Software Spending Australia MB Frequency of Purchasing Non-Bundled Software Australia MB Frequency and Methods of Software Acquisitions Australia MB Factors Impacting Purchase/Upgrading Software Australia MB Servers and Networking Hardware Australia MB Servers Australia MB LAN and Server Penetration Australia MB Server Installed Base Australia MB Average Annual LAN Server Spending Australia MB Server Brands Overview Australia MB Networking Hardware Australia MB Overview of Networking Hardware Spending Australia MB Networking-Related Technologies/Services Penetration Australia MB Average Annual Networking-Related Spending per MB Australia MB Number of PCs Currently Connected and Plan to Connect to LANs Australia MB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) Australia MB Networking Products/Brands - MBs That Purchased Networking Products in Last 12 Months Australia MB Networking Products/Brands Purchased in the Last 12 Months Australia MB Storage Australia MB Overview of Storage Spending Australia MB Storage Technologies: Data Storage and Back-up Solutions Australia MB Storage Technologies: Network Storage Products/ Solutions Australia MB Storage Spending by Technology Australia MB Average Data Storage Capacity Australia MB Top Storage Brands Australia MB Factors Impacting Data Storage Requirements & Capabilities Australia MB Security Australia MB Overview of Security Spending Australia MB Security Technologies/Services Penetration Australia MB PC-Based Security Software Penetration Australia MB PC-Based Firewalls Australia MB Current and Planned Use of VPNs Australia MB Network-Based Firewall Deployment Australia MB Service and Support Australia MB Overview of Service and Support Spending Australia MB Total Share of Enterprises vs. Total Spending on Outsourced Business Services Australia MB Spending for Outsourcing of Business Functions Australia MB Average Annual IT Budget Australia MB IT-Related Services Usage Australia MB Technology Management Across Locations Australia MB Number of Full-Time IT Service and Support Employees Australia MB Computing Service and Support (via 3rd-Party Vendors) Spending Overview Australia MB Annual Custom Software Spending Overview Australia MB Average Annual Networking Service and Support Spending Australia MB Channels Australia MB Channel Share (Normalized) for Computer Purchases by Segment Australia MB Channel Usage Breakout for Computer Purchases by Segment Australia MB Channel Share (Normalized) for Printer Purchases by Segment Australia MB Channel Usage Breakout for Printer Purchases by Segment Australia MB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting Australia MB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications Australia MB Channel Usage Breakout for Current Networking Products by Segment Australia MB Internet Australia MB Overview of Internet-Related Spending Australia MB Internet-Related Technologies/Services Penetration Australia MB Average Annual Internet-Related Spending Per MB Australia MB Internet - Internet Access Australia MB Internet Snapshot Australia MB Leading Internet Service Providers Australia MB Current Adoption of High-Speed Access Lines Australia MB Data communications Lines Used for Internet Access Australia MB Current and Planned Applications and Business Processes Used Via the Internet Australia MB Current and Planned Applications and Business Processes Used Via the Internet Australia MB Online Purchasing Overview Australia MB Products Purchased Over the Internet Australia MB Internet - Web Sites Australia MB Web Site Penetration Australia MB Average Annual and Total Market Spending on Web Sites Australia MB Web Site Features Australia MB Top Five Planned Web Site Features Australia MB Web Site Hosting: Web Server Location Australia MB Web Site Hosting Providers Australia MB Penetration of e-Commerce Sites Australia MB Use of e-Commerce Transactions Australia MB Use of e-Commerce Functions and Revenues Australia MB Average Annual Spending on Intranets Australia MB Intranet Penetration Australia MB Telecommunications Australia MB Overview of Telecommunications Spending Australia MB Telecommunications-Related Technologies/Services Penetration Australia MB Average Monthly Telecom Spending per PC MB Australia MB Number of Current and Planned Telephone Lines Australia MB Local/Long Distance Communications Service Usage Situation Australia MB Likelihood of Switching to Single Telecom Provider Australia MB Local and Long Distance Telecom Service Provider Overview Australia MB Phone System Brands - Current and Planned Australia MB Length of Time Using Current Phone System or Centrex/IP Centrex Service Australia MB IP Phone Terminals Penetration Australia MB Telephony Equipment and Services Spending Australia MB Wide Area Networking (WAN) Deployment Overview Australia MB Appendix Australia MB - Channel Partners Definitions Australia MB - Acronyms Australia MB - Glossary |
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