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2004-05 Australia SB IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: May 2005 Product Code: R149-343 Description Report: Strategic Overview and Topline AssessmentName of survey: Australia Small Business Survey Country: Australia This report provides a management summary of AMI's 2004-2005 Australia small business IT adoption-based segmentation. AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters). Table of Contents Australia SB IntroductionAustralia SB - Definitions by Type of Business Australia SB Segmentation Introduction AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation AMI-Partners Small Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers Australia SB Segmentation High-Level Segmentation Profiles Australia SB Segmentation - Overview Report - Individual Segment Summary Breakouts Tier 1 - Australia SB IT/Telecom Spending Overview Tier 1 - Australia SB Firmographics Overview Tier 1 - Australia SB Computing (Clients) Overview Tier 1 - Australia SB Software Overview Tier 1 - Australia SB Networking Overview Tier 1 - Australia SB Networking Overview Tier 1 - Australia SB Internet Overview Tier 2 - Australia SB IT/Telecom Spending Overview Tier 2 - Australia SB Firmographics Overview Tier 2 - Australia SB Computing (Clients) Overview Tier 2 - Australia SB Software Overview Tier 2 - Australia SB Networking Overview Tier 2 - Australia SB Internet Overview Tier 3 - Australia SB IT/Telecom Spending Overview Tier 3 - Australia SB Firmographics Overview Tier 3 - Australia SB Computing (Clients) Overview Tier 3 - Australia SB Software Overview Tier 3 - Australia SB Networking Overview Tier 3 - Australia SB Internet Overview Tier 4 - Australia SB IT/Telecom Spending Overview Tier 4 - Australia SB Firmographics Overview Tier 4 - Australia SB Computing (Clients) Overview Tier 4 - Australia SB Software Overview Tier 4 - Australia SB Networking Overview Tier 4 - Australia SB Internet Overview Australia SB Spending, Penetration and Budgets Australia SB Distribution of SBs by Segment Australia SB Vertical Industry Breakout by Segment Australia SB IT Spending Ratio Australia SB Key Technology Penetration Australia SB Key Technology Penetration Australia SB Average Annual Spending Per Business by Segment Australia SB Average Annual Spending Per Business by Segment (Continued) Australia SB IT/Telecom Spending Comparisons Australia SB Segment Profile - Tier Australia SB Segment Profile - Tier Australia SB Segment Profile - Tier Australia SB Segment Profile - Tier Australia SB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC SB Australia SB Methodologies Australia SB Survey Process Australia SB SMBs Defined Australia SB Margin of Error Australia SB Sampling Pool by Type of Business Australia SB Demographics Australia SB Total Share of PC Enterprises by Segment Australia SB Demographics - Comparison Across Segments Australia SB Revenues - Comparison Across Segments Australia SB Typical Distribution of Suppliers and Vendors Australia SB Use of Electronic Billing/Invoicing Australia SB Employee Benefits Australia SB Retirement Plans Offered Australia SB Business Processes - Accounting/Payroll Overview Australia SB Attitudes and Decision Making Australia SB Attitudes: Importance of Internet for Various Business Functions Australia SB Attitudes: Importance of Software Applications and Services Australia SB Attitudes: Importance of Connectivity, Storage and Security Products and Services Australia SB Attitudes: Importance of Services, Training and Outsourcing Australia SB Attitudes: Purchase Preferences Australia SB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases Australia SB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services Australia SB Computing Australia SB Overview of Computing-Related Spending Australia SB Computing-Related Penetration Australia SB Average Annual Computing Components Spending Australia SB Computing - Computing Hardware (Clients) Australia SB Computer Ownership and Installed Base Australia SB Average Computers Purchased and Total Shipments Australia SB Computer Shipments (Purchased Last 12 Months) Australia SB Trends in Ownership of Desktop PC Brands Australia SB Trends in Ownership of Portable PC Brands Australia SB Planned Computer Purchases - Next 12 Months Australia SB Computing - Imaging and Printing Australia SB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals Australia SB Printer Ownership and Installed Base Australia SB Current and Planned Printer Overview Australia SB Trends in Printer Brands - Currently Used Australia SB Trends in Printer Brands - Purchased in Last 12 Months Australia SB Trends in Printer Brands - Plan to Purchase in Next 12 Months Australia SB Peripherals Ownership Among SBs Australia SB Software Australia SB Overview of Software Spending Australia SB Trends in Use of PC Operating Systems Australia SB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting Australia SB Current vs. Planned Software Applications Usage - Specialized Applications Australia SB Planned PC Application Usage: New Users Australia SB Software (Productivity, OS, Databases, Utilities) Spending Overview Australia SB Primary Accounting Method Australia SB Payroll Processing Australia SB Accounting Software Snapshot Australia SB Hosted Applications On-Demand Snapshot Australia SB Current and Planned Hosted/On-Demand Applications Australia SB Enterprise Software: CRM Snapshot Australia SB Enterprise Software: ERP/SCM Snapshot Australia SB Trends in Use of Network Operating Systems Australia SB Average Annual Networking Software Spending Australia SB Frequency of Purchasing Non-Bundled Software Australia SB Frequency and Methods of Software Acquisitions Australia SB Factors Impacting Purchase/Upgrading Software Australia SB Servers and Networking Hardware Australia SB Servers Australia SB LAN and Server Penetration Australia SB Server Installed Base Australia SB Average Annual LAN Server Spending Australia SB Server Brands Overview Australia SB Networking Hardware Australia SB Overview of Networking Hardware Spending Australia SB Networking-Related Technologies/Services Penetration Australia SB Average Annual Networking-Related Spending per SB Australia SB Number of PCs Currently Connected and Plan to Connect to LANs Australia SB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) Australia SB Networking Products/Brands - SBs That Purchased Networking Products in Last 12 Months Australia SB Networking Products/Brands Purchased in the Last 12 Months Australia SB Storage Australia SB Overview of Storage Spending Australia SB Storage Technologies: Data Storage and Back-up Solutions Australia SB Storage Technologies: Network Storage Products/ Solutions Australia SB Storage Spending by Technology Australia SB Average Data Storage Capacity Australia SB Top Storage Brands Australia SB Factors Impacting Data Storage Requirements & Capabilities Australia SB Security Australia SB Overview of Security Spending Australia SB Security Technologies/Services Penetration Australia SB PC-Based Security Software Penetration Australia SB PC-Based Firewalls Australia SB Current and Planned Use of VPNs Australia SB Network-Based Firewall Deployment Australia SB Service and Support Australia SB Overview of Service and Support Spending Australia SB Total Share of Enterprises vs. Total Spending on Outsourced Business Services Australia SB Spending for Outsourcing of Business Functions Australia SB Average Annual IT Budget Australia SB IT-Related Services Usage Australia SB Technology Management Across Locations Australia SB Number of Full-Time IT Service and Support Employees Australia SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview Australia SB Annual Custom Software Spending Overview Australia SB Average Annual Networking Service and Support Spending Australia SB Channels Australia SB Channel Share (Normalized) for Computer Purchases by Segment Australia SB Channel Usage Breakout for Computer Purchases by Segment Australia SB Channel Share (Normalized) for Printer Purchases by Segment Australia SB Channel Usage Breakout for Printer Purchases by Segment Australia SB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting Australia SB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications Australia SB Channel Usage Breakout for Current Networking Products by Segment Australia SB Internet Australia SB Overview of Internet-Related Spending Australia SB Internet-Related Technologies/Services Penetration Australia SB Average Annual Internet-Related Spending Per SB Australia SB Internet - Internet Access Australia SB Internet Snapshot Australia SB Leading Internet Service Providers Australia SB Current Adoption of High-Speed Access Lines Australia SB Current and Planned Applications and Business Processes Used Via the Internet Australia SB Current and Planned Applications and Business Processes Used Via the Internet Australia SB Online Purchasing Overview Australia SB Products Purchased Over the Internet Australia SB Internet - Web Sites Australia SB Web Site Penetration Australia SB Average Annual and Total Market Spending on Web Sites Australia SB Web Site Features Australia SB Top Five Planned Web Site Features Australia SB Web Site Hosting: Web Server Location Australia SB Web Site Hosting Providers Australia SB Penetration of e-Commerce Sites Australia SB Use of e-Commerce Transactions Australia SB Use of e-Commerce Functions and Revenues Australia SB Average Annual Spending on Intranets Australia SB Intranet Penetration Australia SB Telecommunications Australia SB Overview of Telecommunications Spending Australia SB Telecommunications-Related Technologies/Services Penetration Australia SB Average Monthly Telecom Spending per PC SB Australia SB Number of Current and Planned Telephone Lines Australia SB Local/Long Distance Communications Service Usage Situation Australia SB Likelihood of Switching to Single Telecom Provider Australia SB Local and Long Distance Telecom Service Provider Overview Australia SB Phone System Brands - Current and Planned Australia SB Length of Time Using Current Phone System or Centrex/IP Centrex Service Australia SB IP Phone Terminals Penetration Australia SB Telephony Equipment and Services Spending Australia SB Wide Area Networking (WAN) Deployment Overview Australia SB Appendix Australia SB - Channel Partners Definitions Australia SB - Acronyms Australia SB - Glossary |
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