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2004-2005 Korea Medium Business IT Adoption Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: Access Markets International Partners Published: December 2005 Product Code: R149-392 Description This report provides a management summary of AMI's 2004-2005 Korea medium business IT adoption-based segmentation.
AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Medium businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing medium business market behavior has proven that the most actionable and distinguishable method of segmenting the MB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the MB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 MBs (Enterprise Adopters), AMI Tier 2 MBs (Early Adopters), AMI Tier 3 MBs (Value Adopters), and AMI Tier 4 MBs (Need-Help Adopters). Based on proprietary surveys of medium businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents Korea MB IntroductionKorea MB - Definitions by Type of Business Korea MB Segmentation Introduction AMI-Partners’ Segmentation Theory Actionable AMI Segmentation AMI-Partners Medium Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers Korea MB Segmentation High-Level Segmentation Profiles Individual Segment Summary Breakouts Tier 1 - Korea MB IT/Telecom Spending Overview Tier 1 - Korea MB Firmographics Overview Tier 1 - Korea MB Computing (Clients) Overview - Computing Hardware Tier 1 - Korea MB Networking Overview Tier 1 - Korea MB Internet Overview Tier 2 - Korea MB IT/Telecom Spending Overview Tier 2 - Korea MB Firmographics Overview Tier 2 - Korea MB Computing (Clients) Overview - Computing Hardware Tier 2 - Korea MB Networking Overview Tier 2 - Korea MB Internet Overview Tier 3 - Korea MB IT/Telecom Spending Overview Tier 3 - Korea MB Firmographics Overview Tier 3 - Korea MB Computing (Clients) Overview - Computing Hardware Tier 3 - Korea MB Networking Overview Tier 3 - Korea MB Internet Overview Tier 4 - Korea MB IT/Telecom Spending Overview Tier 4 - Korea MB Firmographics Overview Tier 4 - Korea MB Computing (Clients) Overview - Computing Hardware Tier 4 - Korea MB Networking Overview Tier 4 - Korea MB Internet Overview Korea MB Spending, Penetration and Budgets Korea MB Distribution of MBs by Segment Korea MB Vertical Industry Breakout by Segment Korea MB IT Spending Ratio Korea MB Key Technology Penetration Korea MB Average Annual Spending Per Business by Segment Korea MB IT/Telecom Spending Comparisons Korea MB Segment Profile - Tier 1 Korea MB Segment Profile - Tier 2 Korea MB Segment Profile - Tier 3 Korea MB Segment Profile - Tier 4 Korea MB Average Annual IT Budget vs. Actual IT Spending Per PC MB Korea MB Methodologies Korea MB Survey Process Korea MB SMBs Defined Korea MB Margin of Error Korea MB Sampling Pool by Type of Business Korea MB Demographics Korea MB Total Share of PC Enterprises by Segment Korea MB Demographics - Comparison Across Segments Korea MB Revenues - Comparison Across Segments Korea MB Typical Distribution of Suppliers and Vendors Korea MB Use of Electronic Billing/Invoicing Korea MB Employee Benefits Korea MB Retirement Plans Offered Korea MB Business Processes - Accounting/Payroll Overview Korea MB Attitudes and Decision Making Korea MB Attitudes: Importance of Internet for Various Business Functions Korea MB Attitudes: Importance of Software Applications and Services Korea MB Attitudes: Importance of Connectivity, Storage & Security Products & Services Korea MB Attitudes: Importance of Services, Training and Outsourcing Korea MB Attitudes: Purchase Preferences Korea MB Purchase Decision Making Korea MB Impact of Various Information Sources Korea MB Computing Korea MB Overview of Computing-Related Spending Korea MB Computing-Related Penetration Korea MB Average Annual Computing Components Spending Korea MB Computing - Computing Hardware (Clients) Korea MB Computer Ownership and Installed Base Korea MB Average Computers Purchased and Total Shipments Korea MB Computer Shipments (Purchased Last 12 Months) - Year to Year Comparison Korea MB Trends in Ownership of Desktop PC Brands Korea MB Trends in Ownership of Portable PC Brands Korea MB Planned Computer Purchases - Next 12 Months Korea MB Computing - Imaging and Printing Korea MB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals Korea MB Printer Ownership and Installed Base Korea MB Current and Planned Printer Overview Korea MB Trends in Printer Brands - Currently Used Korea MB Trends in Printer Brands - Purchased in Last 12 Months Korea MB Trends in Printer Brands - Plan to Purchase in Next 12 Months Korea MB Peripherals Ownership Among MBs Korea MB Software Korea MB Overview of Software Spending Korea MB Trends in Use of PC Operating Systems Korea MB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting Korea MB Current vs. Planned Software Applications Usage - Specialized Applications Korea MB Planned PC Application Usage: New Users Korea MB Software (Productivity, OS, Databases, Utilities) Spending Overview Korea MB Primary Accounting Method Korea MB Payroll Processing Korea MB Accounting Software Snapshot Korea MB Hosted Applications On-Demand Snapshot Korea MB Current and Planned Hosted/On-Demand Applications Korea MB Enterprise Software: CRM Snapshot Korea MB Enterprise Software: ERP/SCM Snapshot Korea MB Trends in Use of Network Operating Systems Korea MB Average Annual Networking Software Spending Korea MB Frequency of Purchasing Non-Bundled Software Korea MB Frequency and Methods of Software Acquisitions Korea MB Factors Impacting Purchase/Upgrading Software Korea MB Servers and Networking Hardware Korea MB Servers Korea MB LAN and Server Penetration Korea MB Server Installed Base Korea MB Average Annual LAN Server Spending Korea MB Server Brands Overview Korea MB Networking Hardware Korea MB Overview of Networking Hardware Spending Korea MB Networking-Related Technologies/Services Penetration Korea MB Average Annual Networking-Related Spending per MB Korea MB Number of PCs Currently Connected and Plan to Connect to LANs Korea MB Networking Technology Penetration Korea MB Networking Products/Brands Korea MB Storage Korea MB Overview of Storage Spending Korea MB Storage Technologies: Data Storage and Back-up Solutions Korea MB Storage Technologies: Network Storage Products/ Solutions Korea MB Storage Spending by Technology Korea MB Average Data Storage Capacity Korea MB Top Storage Brands Korea MB Factors Impacting Data Storage Korea MB Security Korea MB Overview of Security Spending Korea MB Security Technologies/Services Penetration Korea MB PC-Based Security Software Penetration Korea MB PC-Based Firewalls Korea MB Current and Planned Use of VPNs Korea MB Network-Based Firewall Deployment Korea MB Service and Support Korea MB Overview of Service and Support Spending Korea MB Total Share of Enterprises vs. Total Spending on Outsourced Business Services Korea MB Spending for Outsourcing of Business Functions Korea MB Average Annual IT Budget Korea MB IT-Related Services Usage Korea MB Technology Management Across Locations Korea MB Number of Full-Time IT Service and Support Employees Korea MB Computing Service and Support (via 3rd-Party Vendors) Spending Overview Korea MB Annual Custom Software Spending Overview Korea MB Average Annual Networking Service and Support Spending Korea MB Channels Korea MB Channel Share (Normalized) for Computer Purchases by Segment Korea MB Channel Usage Breakout for Computer Purchases by Segment Korea MB Channel Share (Normalized) for Printer Purchases by Segment Korea MB Channel Usage Breakout for Printer Purchases by Segment Korea MB Channel Usage Breakout for Software Purchases by Segment Korea MB Channel Usage Breakout for Current Networking Products by Segment Korea MB Internet Korea MB Overview of Internet-Related Spending Korea MB Internet-Related Technologies/Services Penetration Korea MB Average Annual Internet-Related Spending Per MB Korea MB Internet - Internet Access Korea MB Internet Snapshot Korea MB Leading Internet Service Providers Korea MB Current Adoption of High-Speed Access Lines Korea MB Data communications Lines Used for Internet Access Korea MB Current and Planned Apps and Business Processes Used Via the Internet Korea MB Online Purchasing Overview Korea MB Products Purchased Over the Internet Korea MB Internet - Web Sites Korea MB Web Site Penetration Korea MB Average Annual and Total Market Spending on Web Sites Korea MB Web Site Features Korea MB Top Five Planned Web Site Features Korea MB Web Site Hosting: Web Server Location Korea MB Web Site Hosting Providers Korea MB Penetration of e-Commerce Sites Korea MB Use of e-Commerce Transactions Korea MB Use of e-Commerce Functions and Revenues Korea MB Average Annual Spending on Intranets Korea MB Intranet Penetration Korea MB Telecommunications Korea MB Overview of Telecommunications Spending Korea MB Telecommunications-Related Technologies/Services Penetration Korea MB Average Monthly Telecom Spending per PC MB Korea MB Number of Current and Planned Telephone Lines Korea MB Local/Long Distance Communications Service Usage Situation Korea MB Likelihood of Switching to Single Telecom Provider Korea MB Local and Long Distance Telecom Service Provider Overview Korea MB Phone System Brands - Current and Planned Korea MB Length of Time Using Current Phone System Korea MB IP Phone Terminals Penetration Korea MB Telephony Equipment and Services Spending Korea MB Wide Area Networking (WAN) Deployment Overview Korea MB Appendix Korea MB - Channel Partners Definitions Korea MB - Acronyms Korea MB - Glossary |
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