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2004-2005 Taiwan Medium Business IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: Access Markets International Partners Published: December 2005 Product Code: R149-397 Description This report provides a management summary of AMI's 2004-2005 Taiwan medium business IT adoption-based segmentation.
AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Medium businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing medium business market behavior has proven that the most actionable and distinguishable method of segmenting the MB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the MB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 MBs (Enterprise Adopters), AMI Tier 2 MBs (Early Adopters), AMI Tier 3 MBs (Value Adopters), and AMI Tier 4 MBs (Need-Help Adopters). Based on proprietary surveys of medium businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents Taiwan MB IntroductionTaiwan MB - Definitions by Type of Business Taiwan MB Segmentation Introduction Taiwan MB Segmentation Introduction (Cont’d.) AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation - Three Driving Factors Define Segmentation “DNA” Or Mindset AMI-Partners Medium Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers Taiwan MB Segmentation High-Level Segmentation Profiles Taiwan MB Segmentation High-Level Segmentation Profiles (Cont’d) Taiwan MB Segmentation Overview Report Individual Segment Summary Breakouts Tier 1 - Taiwan MB IT/Telecom Spending Overview Tier 1 - Taiwan MB Firmographics Overview Tier 1 - Taiwan MB Computing (Clients) Overview - Computing Hardware Tier 1 - Taiwan MB Networking Overview Tier 1 - Taiwan MB Internet Overview Tier 2 - Taiwan MB IT/Telecom Spending Overview Tier 2 - Taiwan MB Firmographics Overview Tier 2 - Taiwan MB Computing (Clients) Overview - Computing Hardware Tier 2 - Taiwan MB Networking Overview Tier 2 - Taiwan MB Internet Overview Tier 3 - Taiwan MB IT/Telecom Spending Overview Tier 3 - Taiwan MB Firmographics Overview Tier 3 - Taiwan MB Computing (Clients) Overview - Computing Hardware Tier 3 - Taiwan MB Networking Overview Tier 3 - Taiwan MB Internet Overview Tier 4 - Taiwan MB IT/Telecom Spending Overview Tier 4 - Taiwan MB Firmographics Overview Tier 4 - Taiwan MB Computing (Clients) Overview - Computing Hardware Tier 4 - Taiwan MB Networking Overview Tier 4 - Taiwan MB Internet Overview Taiwan MB Spending, Penetration and Budgets Taiwan MB Distribution of MBs by Segment Taiwan MB Vertical Industry Breakout by Segment Taiwan MB IT Spending Ratio Taiwan MB Key Technology Penetration Taiwan MB Key Technology Penetration Taiwan MB Average Annual Spending Per Business by Segment Taiwan MB Average Annual Spending Per Business by Segment (Continued) Taiwan MB IT/Telecom Spending Comparisons Taiwan MB Segment Profile - Tier 1 Taiwan MB Segment Profile - Tier 2 Taiwan MB Segment Profile - Tier 3 Taiwan MB Segment Profile - Tier 4 Taiwan MB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC MB Taiwan MB Methodologies Taiwan MB Survey Process Taiwan MB SMBs Defined Taiwan MB Margin of Error Taiwan MB Sampling Pool by Type of Business Taiwan MB Demographics Taiwan MB Total Share of PC Enterprises by Segment Taiwan MB Demographics - Comparison Across Segments Taiwan MB Revenues - Comparison Across Segments Taiwan MB Typical Distribution of Suppliers and Vendors Taiwan MB Business Processes - Accounting/Payroll Overview Taiwan MB Attitudes and Decision Making Taiwan MB Attitudes: Importance of Internet for Various Business Functions Taiwan MB Attitudes: Importance of Software Applications and Services Taiwan MB Attitudes: Importance of Connectivity, Storage and Security Products and Services Taiwan MB Attitudes: Importance of Services, Training and Outsourcing Taiwan MB Attitudes: Purchase Preferences Taiwan MB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases Taiwan MB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services Taiwan MB Computing Taiwan MB Overview of Computing-Related Spending Taiwan MB Computing-Related Penetration Taiwan MB Average Annual Computing Components Spending Taiwan MB Computing - Computing Hardware (Clients) Taiwan MB Computer Ownership and Installed Base Taiwan MB Average Computers Purchased and Total Shipments Taiwan MB Computer Shipments (Purchased Last 12 Months) Taiwan MB Trends in Ownership of Desktop PC Brands Taiwan MB Trends in Ownership of Portable PC Brands Taiwan MB Planned Computer Purchases - Next 12 Months Taiwan MB Computing - Imaging and Printing Taiwan MB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals Taiwan MB Printer Ownership and Installed Base Taiwan MB Current and Planned Printer Overview Taiwan MB Trends in Printer Brands - Currently Used Taiwan MB Trends in Printer Brands - Purchased in Last 12 Months Taiwan MB Trends in Printer Brands - Plan to Purchase in Next 12 Months Taiwan MB Peripherals Ownership Among MBs Taiwan MB Software Taiwan MB Overview of Software Spending Taiwan MB Trends in Use of PC Operating Systems Taiwan MB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting Taiwan MB Current vs. Planned Software Applications Usage - Specialized Applications Taiwan MB Planned PC Application Usage: New Users Taiwan MB Software (Productivity, OS, Databases, Utilities) Spending Overview Taiwan MB Primary Accounting Method Taiwan MB Accounting Software Snapshot Taiwan MB Hosted Applications On-Demand Snapshot Taiwan MB Current and Planned Hosted/On-Demand Applications Taiwan MB Enterprise Software: CRM Snapshot Taiwan MB Enterprise Software: ERP/SCM Snapshot Taiwan MB Trends in Use of Network Operating Systems Taiwan MB Average Annual Networking Software Spending Taiwan MB Frequency of Purchasing Non-Bundled Software Taiwan MB Frequency and Methods of Software Acquisitions Taiwan MB Servers and Networking Hardware Taiwan MB Servers Taiwan MB LAN and Server Penetration Taiwan MB Server Installed Base Taiwan MB Average Annual LAN Server Spending Taiwan MB Server Brands Overview Taiwan MB Networking Hardware Taiwan MB Overview of Networking Hardware Spending Taiwan MB Networking-Related Technologies/Services Penetration Taiwan MB Average Annual Networking-Related Spending per MB Taiwan MB Number of PCs Currently Connected and Plan to Connect to LANs Taiwan MB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) Taiwan MB Networking Products/Brands - MBs That Purchased Networking Products in Last 12 Months Taiwan MB Networking Products/Brands Purchased in the Last 12 Months Taiwan MB Storage Taiwan MB Overview of Storage Spending Taiwan MB Storage Technologies: Data Storage and Back-up Solutions Taiwan MB Storage Technologies: Network Storage Products/ Solutions Taiwan MB Storage Spending by Technology Taiwan MB Top Storage Brands Taiwan MB Factors Impacting Data Storage Requirements & Capabilities Taiwan MB Security Taiwan MB Overview of Security Spending Taiwan MB Security Technologies/Services Penetration Taiwan MB PC-Based Security Software Penetration Taiwan MB PC-Based Firewalls Taiwan MB Current and Planned Use of VPNs Taiwan MB Network-Based Firewall Deployment Taiwan MB Service and Support Taiwan MB Overview of Service and Support Spending Taiwan MB Total Share of Enterprises vs. Total Spending on Outsourced Business Services Taiwan MB Spending for Outsourcing of Business Functions Taiwan MB Average Annual IT Budget Taiwan MB Technology Management Across Locations Taiwan MB Number of Full-Time IT Service and Support Employees Taiwan MB Computing Service and Support (via 3rd-Party Vendors) Spending Overview Taiwan MB Annual Custom Software Spending Overview Taiwan MB Average Annual Networking Service and Support Spending Taiwan MB Channels Taiwan MB Channel Share (Normalized) for Computer Purchases by Segment Taiwan MB Channel Usage Breakout for Computer Purchases by Segment Taiwan MB Channel Share (Normalized) for Printer Purchases by Segment Taiwan MB Channel Usage Breakout for Printer Purchases by Segment Taiwan MB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting Taiwan MB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications Taiwan MB Channel Usage Breakout for Current Networking Products by Segment Taiwan MB Internet Taiwan MB Overview of Internet-Related Spending Taiwan MB Internet-Related Technologies/Services Penetration Taiwan MB Average Annual Internet-Related Spending Per MB Taiwan MB Internet - Internet Access Taiwan MB Internet Snapshot Taiwan MB Leading Internet Service Providers Taiwan MB Current Adoption of High-Speed Access Lines Taiwan MB Data communications Lines Used for Internet Access Taiwan MB Current and Planned Applications and Business Processes Used Via the Internet Taiwan MB Current and Planned Applications and Business Processes Used Via the Internet Taiwan MB Internet - Web Sites Taiwan MB Web Site Penetration Taiwan MB Average Annual and Total Market Spending on Web Sites Taiwan MB Web Site Hosting: Web Server Location Taiwan MB Web Site Hosting Providers Taiwan MB Penetration of e-Commerce Sites Taiwan MB Use of e-Commerce Transactions Taiwan MB Use of e-Commerce Functions and Revenues Taiwan MB Average Annual Spending on Intranets Taiwan MB Intranet Penetration Taiwan MB Telecommunications Taiwan MB Overview of Telecommunications Spending Taiwan MB Telecommunications-Related Technologies/Services Penetration Taiwan MB Average Monthly Telecom Spending per PC MB Taiwan MB Number of Current and Planned Telephone Lines Taiwan MB Likelihood of Switching to Single Telecom Provider Taiwan MB Local and Long Distance Telecom Service Provider Overview Taiwan MB Length of Time Using Current Phone System or Centrex/IP Centrex Service Taiwan MB IP Phone Terminals Penetration Taiwan MB Wide Area Networking (WAN) Deployment Overview Taiwan MB Appendix Taiwan MB - Channel Partners Definitions Taiwan MB - Acronyms Taiwan MB - Glossary |
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