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2004-05 Mexico Small Business IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: July 2005 Product Code: R149-417 Description This report provides a management summary of AMI's 2004-2005 Mexico small business IT adoption-based segmentation.
AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters). Based on proprietary surveys of small businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents Introduction Mexico SB - Definitions by Type of Business Mexico SB Segmentation Introduction AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation AMI-Partners Medium Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers Mexico SB Segmentation High-Level Segmentation Profiles Mexico SB Segmentation- Overview Report- Individual Segment Summary Breakouts Tier 1 - Mexico SB IT/Telecom Spending Overview Tier 1 - Mexico SB Firmographics Overview Tier 1 - Mexico SB Computing (Clients) Overview Tier 1 - Mexico SB Software Overview Tier 1 - Mexico SB Software Overview (Contd.) Tier 1 - Mexico SB Networking Overview Tier 1 - Mexico SB Storage & Security Overview Tier 1 - Mexico SB Internet Overview Tier 2 - Mexico SB IT/Telecom Spending Overview Tier 2 - Mexico SB Firmographics Overview Tier 2 - Mexico SB Computing (Clients) Overview Tier 2 - Mexico SB Software Overview Tier 2 - Mexico SB Networking Overview Tier 2 - Mexico SB Storage & Security Overview Tier 2 - Mexico SB Internet Overview Tier 3 - Mexico SB IT/Telecom Spending Overview Tier 3 - Mexico SB Firmographics Overview Tier 3 - Mexico SB Computing (Clients) Overview Tier 3 - Mexico SB Software Overview Tier 3 - Mexico SB Networking Overview Tier 3 - Mexico SB Storage & Security Overview Tier 3 - Mexico SB Internet Overview Tier 4 - Mexico SB IT/Telecom Spending Overview Tier 4 - Mexico SB Firmographics Overview Tier 4 - Mexico SB Computing (Clients) Overview Tier 4 - Mexico SB Software Overview Tier 4 - Mexico SB Internet Overview Mexico SB Spending, Penetration and Budgets Mexico SB Distribution of SBs by Segment Mexico SB Vertical Industry Breakout by Segment Mexico SB IT Spending Ratio Mexico SB Key Technology Penetration Mexico SB Key Technology Penetration Mexico SB Average Annual Spending Per Business by Segment Mexico SB Average Annual Spending Per Business by Segment (Continued) Mexico SB IT/Telecom Spending Comparisons Mexico SB Segment Profile - Tier 1 Mexico SB Segment Profile - Tier 2 Mexico SB Segment Profile - Tier 3 Mexico SB Segment Profile - Tier 4 Mexico SB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC SB Mexico SB Methodologies Mexico SB Survey Process Mexico SB SMBs Defined Mexico SB Margin of Error Mexico SB Sampling Pool by Type of Business Mexico SB Demographics Mexico SB Total Share of PC Enterprises by Segment Mexico SB Demographics - Comparison Across Segments Mexico SB Revenues - Comparison Across Segments Mexico SB Typical Distribution of Suppliers and Vendors Mexico SB Use of Electronic Billing/Invoicing Mexico SB Employee Benefits Mexico SB Retirement Plans Offered Mexico SB Business Processes - Accounting/Payroll Overview Mexico SB Attitudes and Decision Making Mexico SB Attitudes: Importance of Internet for Various Business Functions Mexico SB Attitudes: Importance of Software Applications and Services Mexico SB Attitudes: Importance of Connectivity, Storage and Security Products and Services Mexico SB Attitudes: Importance of Services, Training and Outsourcing Mexico SB Attitudes: Purchase Preferences Mexico SB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases Mexico SB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services Mexico SB Computing Mexico SB Overview of Computing-Related Spending Mexico SB Computing-Related Penetration Mexico SB Average Annual Computing Components Spending Mexico SB Computing - Computing Hardware (Clients) Mexico SB Computer Ownership and Installed Base Mexico SB Average Computers Purchased and Total Shipments Mexico SB Computer Shipments (Purchased Last 12 Months) Mexico SB Trends in Ownership of Desktop PC Brands Mexico SB Trends in Ownership of Portable PC Brands Mexico SB Planned Computer Purchases - Next 12 Months Mexico SB Computing - Imaging and Printing Mexico SB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals Mexico SB Printer Ownership and Installed Base Mexico SB Current and Planned Printer Overview Mexico SB Trends in Printer Brands - Currently Used Mexico SB Trends in Printer Brands - Purchased in Last 12 Months Mexico SB Trends in Printer Brands - Plan to Purchase in Next 12 Months Mexico SB Peripherals Ownership Among SBs Mexico SB Software Mexico SB Overview of Software Spending Mexico SB Trends in Use of PC Operating Systems Mexico SB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting Mexico SB Current vs. Planned Software Applications Usage - Specialized Applications Mexico SB Planned PC Application Usage: New Users Mexico SB Software (Productivity, OS, Databases, Utilities) Spending Overview Mexico SB Primary Accounting Method Mexico SB Payroll Processing Mexico SB Accounting Software Snapshot Mexico SB Hosted Applications On-Demand Snapshot Mexico SB Current and Planned Hosted/On-Demand Applications Mexico SB Enterprise Software: CRM Snapshot Mexico SB Enterprise Software: ERP/SCM Snapshot Mexico SB Trends in Use of Network Operating Systems Mexico SB Average Annual Networking Software Spending Mexico SB Frequency of Purchasing Non-Bundled Software Mexico SB Frequency and Methods of Software Acquisitions Mexico SB Factors Impacting Purchase/Upgrading Software Mexico SB Servers and Networking Hardware Mexico SB Servers Mexico SB LAN and Server Penetration Mexico SB Server Installed Base Mexico SB Average Annual LAN Server Spending Mexico SB Server Brands Overview Mexico SB Networking Hardware Mexico SB Overview of Networking Hardware Spending Mexico SB Networking-Related Technologies/Services Penetration Mexico SB Average Annual Networking-Related Spending per SB Mexico SB Number of PCs Currently Connected and Plan to Connect to LANs Mexico SB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) Mexico SB Networking Products/Brands - SBs That Purchased Networking Products in Last 12 Months Mexico SB Networking Products/Brands Purchased in the Last 12 Months Mexico SB Storage Mexico SB Overview of Storage Spending Mexico SB Storage Technologies: Data Storage and Back-up Solutions Mexico SB Storage Technologies: Network Storage Products/ Solutions Mexico SB Storage Spending by Technology Mexico SB Average Data Storage Capacity Mexico SB Top Storage Brands Mexico SB Factors Impacting Data Storage Requirements & Capabilities Mexico SB Security Mexico SB Overview of Security Spending Mexico SB Security Technologies/Services Penetration Mexico SB PC-Based Security Software Penetration Mexico SB PC-Based Firewalls Mexico SB Current and Planned Use of VPNs Mexico SB Network-Based Firewall Deployment Mexico SB Service and Support Mexico SB Overview of Service and Support Spending Mexico SB Total Share of Enterprises vs. Total Spending on Outsourced Business Services Mexico SB Spending for Outsourcing of Business Functions Mexico SB Average Annual IT Budget Mexico SB IT-Related Services Usage Mexico SB Technology Management Across Locations Mexico SB Number of Full-Time IT Service and Support Employees Mexico SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview Mexico SB Annual Custom Software Spending Overview Mexico SB Average Annual Networking Service and Support Spending Mexico SB Channels Mexico SB Channel Share (Normalized) for Computer Purchases by Segment Mexico SB Channel Usage Breakout for Computer Purchases by Segment Mexico SB Channel Share (Normalized) for Printer Purchases by Segment Mexico SB Channel Usage Breakout for Printer Purchases by Segment Mexico SB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting Mexico SB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications Mexico SB Channel Usage Breakout for Current Networking Products by Segment Mexico SB Internet Mexico SB Overview of Internet-Related Spending Mexico SB Internet-Related Technologies/Services Penetration Mexico SB Average Annual Internet-Related Spending Per SB Mexico SB Internet - Internet Access Mexico SB Internet Snapshot Mexico SB Leading Internet Service Providers Mexico SB Current Adoption of High-Speed Access Lines Mexico SB Current and Planned Applications and Business Processes Used Via the Internet Mexico SB Current and Planned Applications and Business Processes Used Via the Internet Mexico SB Online Purchasing Overview Mexico SB Products Purchased Over the Internet Mexico SB Internet - Web Sites Mexico SB Web Site Penetration Mexico SB Average Annual and Total Market Spending on Web Sites Mexico SB Web Site Features Mexico SB Top Five Planned Web Site Features Mexico SB Web Site Hosting: Web Server Location Mexico SB Web Site Hosting Providers Mexico SB Penetration of e-Commerce Sites Mexico SB Use of e-Commerce Transactions Mexico SB Use of e-Commerce Functions and Revenues Mexico SB Average Annual Spending on Intranets Mexico SB Intranet Penetration Mexico SB Telecommunications Mexico SB Overview of Telecommunications Spending Mexico SB Telecommunications-Related Technologies/Services Penetration Mexico SB Average Monthly Telecom Spending per PC SB Mexico SB Number of Current and Planned Telephone Lines Mexico SB Local/Long Distance Communications Service Usage Situation Mexico SB Likelihood of Switching to Single Telecom Provider Mexico SB Local and Long Distance Telecom Service Provider Overview Mexico SB Phone System Brands - Current Mexico SB Length of Time Using Current Phone System or Centrex/IP Centrex Service Mexico SB IP Phone Terminals Penetration Mexico SB Telephony Equipment and Services Spending Mexico SB Wide Area Networking (WAN) Deployment Overview Mexico SB Appendix Mexico SB - Channel Partners Definitions Mexico SB - Acronyms Mexico SB - Glossary |
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