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2004-05 China Small Business IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: December 2005 Product Code: R149-430 Description This report provides a management summary of AMI's 2004-2005 China small business IT adoption-based segmentation.
AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters). Based on proprietary surveys of small businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents China SB IntroductionChina SB - Definitions by Type of Business China SB Segmentation Introduction China SB Segmentation Introduction (Cont’d.) AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation - Three Driving Factors Define Segmentation “DNA” Or Mindset AMI-Partners Small Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers China SB Segmentation High-Level Segmentation Profiles China SB Segmentation High-Level Segmentation Profiles (Cont’d.) China SB Segmentation Overview Report - Individual Segment Summary Breakouts Tier 1 - China SB IT/Telecom Spending Overview Tier 1 - China SB Firmographics Overview Tier 1 - China SB Computing (Clients) Overview Tier 1 - China SB Networking Overview Tier 1 - China SB Internet Overview Tier 2 - China SB IT/Telecom Spending Overview Tier 2 - China SB Firmographics Overview Tier 2 - China SB Computing (Clients) Overview Tier 2 - China SB Networking Overview Tier 2 - China SB Internet Overview Tier 3 - China SB IT/Telecom Spending Overview Tier 3 - China SB Firmographics Overview Tier 3 - China SB Computing (Clients) Overview Tier 3 - China SB Networking Overview Tier 3 - China SB Internet Overview Tier 4 - China SB IT/Telecom Spending Overview Tier 4 - China SB Firmographics Overview Tier 4 - China SB Computing (Clients) Overview Tier 4 - China SB Networking Overview Tier 4 - China SB Internet Overview China SB Spending, Penetration and Budgets China SB Distribution of SBs by Segment China SB Vertical Industry Breakout by Segment China SB IT Spending Ratio China SB Key Technology Penetration China SB Key Technology Penetration China SB Average Annual Spending Per Business by Segment China SB Average Annual Spending Per Business by Segment (Continued) China SB IT/Telecom Spending Comparisons China SB Segment Profile - Tier 1 China SB Segment Profile - Tier 2 China SB Segment Profile - Tier 3 China SB Segment Profile - Tier 4 China SB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC SB China SB Methodologies China SB Survey Process China SB SMBs Defined China SB Margin of Error China SB Sampling Pool by Type of Business China SB Demographics China SB Total Share of PC Enterprises by Segment China SB Demographics - Comparison Across Segments China SB Revenues - Comparison Across Segments China SB Typical Distribution of Suppliers and Vendors China SB Use of Electronic Billing/Invoicing China SB Employee Benefits China SB Retirement Plans Offered China SB Business Processes - Accounting/Payroll Overview China SB Attitudes and Decision Making China SB Attitudes: Importance of Internet for Various Business Functions China SB Attitudes: Importance of Software Applications and Services China SB Attitudes: Importance of Connectivity, Storage and Security Products and Services China SB Attitudes: Importance of Services, Training and Outsourcing China SB Attitudes: Purchase Preferences China SB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases China SB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services China SB Computing China SB Overview of Computing-Related Spending China SB Computing-Related Penetration China SB Average Annual Computing Components Spending China SB Computing - Computing Hardware (Clients) China SB Computer Ownership and Installed Base China SB Average Computers Purchased and Total Shipments China SB Computer Shipments (Purchased Last 12 Months) China SB Trends in Ownership of Desktop PC Brands China SB Trends in Ownership of Portable PC Brands China SB Planned Computer Purchases - Next 12 Months China SB Computing - Imaging and Printing China SB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals China SB Printer Ownership and Installed Base China SB Current and Planned Printer Overview China SB Trends in Printer Brands - Currently Used China SB Trends in Printer Brands - Purchased in Last 12 Months China SB Trends in Printer Brands - Plan to Purchase in Next 12 Months China SB Peripherals Ownership Among SBs China SB Software China SB Overview of Software Spending China SB Trends in Use of PC Operating Systems China SB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting China SB Current vs. Planned Software Applications Usage - Specialized Applications China SB Planned PC Application Usage: New Users China SB Software (Productivity, OS, Databases, Utilities) Spending Overview China SB Primary Accounting Method China SB Payroll Processing China SB Accounting Software Snapshot China SB Hosted Applications On-Demand Snapshot China SB Current and Planned Hosted/On-Demand Applications China SB Enterprise Software: CRM Snapshot China SB Enterprise Software: ERP/SCM Snapshot China SB Trends in Use of Network Operating Systems China SB Average Annual Networking Software Spending China SB Frequency of Purchasing Non-Bundled Software China SB Frequency and Methods of Software Acquisitions China SB Factors Impacting Purchase/Upgrading Software China SB Servers and Networking Hardware China SB Servers China SB LAN and Server Penetration China SB Server Installed Base China SB Average Annual LAN Server Spending China SB Server Brands Overview China SB Networking Hardware China SB Overview of Networking Hardware Spending China SB Networking-Related Technologies/Services Penetration China SB Average Annual Networking-Related Spending per SB China SB Number of PCs Currently Connected and Plan to Connect to LANs China SB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) China SB Networking Products/Brands - SBs That Purchased Networking Products in Last 12 Months China SB Networking Products/Brands Purchased in the Last 12 Months China SB Storage China SB Overview of Storage Spending China SB Storage Technologies: Data Storage and Back-up Solutions China SB Storage Technologies: Network Storage Products/ Solutions China SB Storage Spending by Technology China SB Average Data Storage Capacity China SB Top Storage Brands China SB Factors Impacting Data Storage Requirements & Capabilities China SB Security China SB Overview of Security Spending China SB Security Technologies/Services Penetration China SB PC-Based Security Software Penetration China SB PC-Based Firewalls China SB Current and Planned Use of VPNs China SB Network-Based Firewall Deployment China SB Service and Support China SB Overview of Service and Support Spending China SB Total Share of Enterprises vs. Total Spending on Outsourced Business Services China SB Spending for Outsourcing of Business Functions China SB Average Annual IT Budget China SB IT-Related Services Usage China SB Technology Management Across Locations China SB Number of Full-Time IT Service and Support Employees China SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview China SB Annual Custom Software Spending Overview China SB Average Annual Networking Service and Support Spending China SB Channels China SB Channel Share (Normalized) for Computer Purchases by Segment China SB Channel Usage Breakout for Computer Purchases by Segment China SB Channel Share (Normalized) for Printer Purchases by Segment China SB Channel Usage Breakout for Printer Purchases by Segment China SB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting China SB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications China SB Channel Usage Breakout for Current Networking Products by Segment China SB Internet China SB Overview of Internet-Related Spending China SB Internet-Related Technologies/Services Penetration China SB Average Annual Internet-Related Spending Per SB China SB Internet - Internet Access China SB Internet Snapshot China SB Leading Internet Service Providers China SB Current Adoption of High-Speed Access Lines China SB Current and Planned Applications and Business Processes Used Via the Internet China SB Current and Planned Applications and Business Processes Used Via the Internet China SB Online Purchasing Overview China SB Products Purchased Over the Internet China SB Internet - Web Sites China SB Web Site Penetration China SB Average Annual and Total Market Spending on Web Sites China SB Web Site Features China SB Top Five Planned Web Site Features China SB Web Site Hosting: Web Server Location China SB Web Site Hosting Providers China SB Penetration of e-Commerce Sites China SB Use of e-Commerce Transactions China SB Use of e-Commerce Functions and Revenues China SB Average Annual Spending on Intranets China SB Intranet Penetration China SB Telecommunications China SB Overview of Telecommunications Spending China SB Telecommunications-Related Technologies/Services Penetration China SB Average Monthly Telecom Spending per PC SB China SB Number of Current and Planned Telephone Lines China SB Local/Long Distance Communications Service Usage Situation China SB Likelihood of Switching to Single Telecom Provider China SB Local and Long Distance Telecom Service Provider Overview China SB Phone System Brands - Current and Planned China SB Length of Time Using Current Phone System or Centrex/IP Centrex Service China SB IP Phone Terminals Penetration China SB Telephony Equipment and Services Spending China SB Wide Area Networking (WAN) Deployment Overview China SB Appendix China SB - Channel Partners Definitions China SB - Acronyms China SB - Glossary |
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