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2004-2005 Brazil Small Business IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: July 2005 Product Code: R149-436 Description This report provides a management summary of AMI's 2004-2005 Brazil small business IT adoption-based segmentation.
AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters). Based on proprietary surveys of small businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents Brazil SB IntroductionBrazil SB - Definitions by Type of Business Brazil SB Segmentation Introduction AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation AMI-Partners Medium Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers Brazil SB Segmentation High-Level Segmentation Profiles Brazil SB Segmentation - Overview Report - Individual Segment Summary Breakouts Tier 1 - Brazil SB IT/Telecom Spending Overview Tier 1 - Brazil SB Firmographics Overview Tier 1 - Brazil SB Computing (Clients) Overview Tier 1 - Brazil SB Software Overview Tier 1 - Brazil SB Networking Overview Tier 1 Brazil SB Networking Overview Tier 1 - Brazil SB Internet Overview Tier 2 - Brazil SB IT/Telecom Spending Overview Tier 2 - Brazil SB Firmographics Overview Tier 2 - Brazil SB Computing (Clients) Overview Tier 2 - Brazil SB Software Overview Tier 2 - Brazil SB Networking Overview Tier 2 - Brazil SB Internet Overview Tier 3 - Brazil SB IT/Telecom Spending Overview Tier 3 - Brazil SB Firmographics Overview Tier 3 - Brazil SB Computing (Clients) Overview Tier 3 - Brazil SB Software Overview Tier 3 - Brazil SB Networking Overview Tier 3 - Brazil SB Internet Overview Tier 4 - Brazil SB IT/Telecom Spending Overview Tier 4 - Brazil SB Firmographics Overview Tier 4 - Brazil SB Computing (Clients) Overview Tier 4 Brazil SB Software Overview Tier 4 - Brazil SB Networking Overview Tier 4 - Brazil SB Internet Overview Brazil SB Spending, Penetration and Budgets Brazil SB Distribution of SBs by Segment Brazil SB Vertical Industry Breakout by Segment Brazil SB IT Spending Ratio Brazil SB Key Technology Penetration Brazil SB Key Technology Penetration Brazil SB Average Annual Spending Per Business by Segment Brazil SB Average Annual Spending Per Business by Segment (Continued) Brazil SB IT/Telecom Spending Comparisons Brazil SB Segment Profile - Tier 1 Brazil SB Segment Profile - Tier 2 Brazil SB Segment Profile - Tier 3 Brazil SB Segment Profile - Tier 4 Brazil SB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC SB Brazil SB Methodologies Brazil SB Survey Process Brazil SB SMBs Defined Brazil SB Margin of Error Brazil SB Sampling Pool by Type of Business Brazil SB Demographics Brazil SB Total Share of PC Enterprises by Segment Brazil SB Demographics - Comparison Across Segments Brazil SB Revenues - Comparison Across Segments Brazil SB Typical Distribution of Suppliers and Vendors Brazil SB Use of Electronic Billing/Invoicing Brazil SB Employee Benefits Brazil SB Retirement Plans Offered Brazil SB Business Processes - Accounting/Payroll Overview Brazil SB Attitudes and Decision Making Brazil SB Attitudes: Importance of Internet for Various Business Functions Brazil SB Attitudes: Importance of Software Applications and Services Brazil SB Attitudes: Importance of Connectivity, Storage and Security Products and Services Brazil SB Attitudes: Importance of Services, Training and Outsourcing Brazil SB Attitudes: Purchase Preferences Brazil SB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases Brazil SB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services Brazil SB Computing Brazil SB Overview of Computing-Related Spending Brazil SB Computing-Related Penetration Brazil SB Average Annual Computing Components Spending Brazil SB Computing - Computing Hardware (Clients) Brazil SB Computer Ownership and Installed Base Brazil SB Average Computers Purchased and Total Shipments Brazil SB Computer Shipments (Purchased Last 12 Months) - Year to Year Comparison Brazil SB Trends in Ownership of Desktop PC Brands Brazil SB Trends in Ownership of Portable PC Brands Brazil SB Planned Computer Purchases - Next 12 Months Brazil SB Computing - Imaging and Printing Brazil SB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals Brazil SB Printer Ownership and Installed Base Brazil SB Current and Planned Printer Overview Brazil SB Trends in Printer Brands - Currently Used Brazil SB Trends in Printer Brands - Purchased in Last 12 Months Brazil SB Trends in Printer Brands - Plan to Purchase in Next 12 Months Brazil SB Peripherals Ownership Among SBs Brazil SB Software Brazil SB Overview of Software Spending Brazil SB Trends in Use of PC Operating Systems Brazil SB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting Brazil SB Current vs. Planned Software Applications Usage - Specialized Applications Brazil SB Planned PC Application Usage: New Users Brazil SB Software (Productivity, OS, Databases, Utilities) Spending Overview Brazil SB Primary Accounting Method Brazil SB Payroll Processing Brazil SB Accounting Software Snapshot Brazil SB Hosted Applications On-Demand Snapshot Brazil SB Current and Planned Hosted/On-Demand Applications Brazil SB Enterprise Software: CRM Snapshot Brazil SB Enterprise Software: ERP/SCM Snapshot Brazil SB Trends in Use of Network Operating Systems Brazil SB Average Annual Networking Software Spending Brazil SB Frequency of Purchasing Non-Bundled Software Brazil SB Frequency and Methods of Software Acquisitions Brazil SB Factors Impacting Purchase/Upgrading Software Brazil SB Servers and Networking Hardware Brazil SB Servers Brazil SB LAN and Server Penetration Brazil SB Server Installed Base Brazil SB Average Annual LAN Server Spending Brazil SB Server Brands Overview Brazil SB Networking Hardware Brazil SB Overview of Networking Hardware Spending Brazil SB Networking-Related Technologies/Services Penetration Brazil SB Average Annual Networking-Related Spending per SB Brazil SB Number of PCs Currently Connected and Plan to Connect to LANs Brazil SB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) Brazil SB Networking Products/Brands - SBs That Purchased Networking Products in Last 12 Months Brazil SB Networking Products/Brands Purchased in the Last 12 Months Brazil SB Storage Brazil SB Overview of Storage Spending Brazil SB Storage Technologies: Data Storage and Back-up Solutions Brazil SB Storage Technologies: Network Storage Products/ Solutions Brazil SB Storage Spending by Technology Brazil SB Average Data Storage Capacity Brazil SB Top Storage Brands Brazil SB Factors Impacting Data Storage Requirements & Capabilities Brazil SB Security Brazil SB Overview of Security Spending Brazil SB Security Technologies/Services Penetration Brazil SB PC-Based Security Software Penetration Brazil SB PC-Based Firewalls Brazil SB Current and Planned Use of VPNs Brazil SB Network-Based Firewall Deployment Brazil SB Service and Support Brazil SB Overview of Service and Support Spending Brazil SB Total Share of Enterprises vs. Total Spending on Outsourced Business Services Brazil SB Spending for Outsourcing of Business Functions Brazil SB Average Annual IT Budget Brazil SB IT-Related Services Usage Brazil SB Technology Management Across Locations Brazil SB Number of Full-Time IT Service and Support Employees Brazil SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview Brazil SB Annual Custom Software Spending Overview Brazil SB Average Annual Networking Service and Support Spending Brazil SB Channels Brazil SB Channel Share (Normalized) for Computer Purchases by Segment Brazil SB Channel Usage Breakout for Computer Purchases by Segment Brazil SB Channel Share (Normalized) for Printer Purchases by Segment Brazil SB Channel Usage Breakout for Printer Purchases by Segment Brazil SB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting Brazil SB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications Brazil SB Channel Usage Breakout for Current Networking Products by Segment Brazil SB Internet Brazil SB Overview of Internet-Related Spending Brazil SB Internet-Related Technologies/Services Penetration Brazil SB Average Annual Internet-Related Spending Per SB Brazil SB Internet - Internet Access Brazil SB Internet Snapshot Brazil SB Leading Internet Service Providers Brazil SB Current Adoption of High-Speed Access Lines Brazil SB Current and Planned Applications and Business Processes Used Via the Internet Brazil SB Current and Planned Applications and Business Processes Used Via the Internet Brazil SB Online Purchasing Overview Brazil SB Products Purchased Over the Internet Brazil SB Internet - Web Sites Brazil SB Web Site Penetration Brazil SB Average Annual and Total Market Spending on Web Sites Brazil SB Web Site Features Brazil SB Top Five Planned Web Site Features Brazil SB Web Site Hosting: Web Server Location Brazil SB Web Site Hosting Providers Brazil SB Penetration of e-Commerce Sites Brazil SB Use of e-Commerce Transactions Brazil SB Use of e-Commerce Functions and Revenues Brazil SB Average Annual Spending on Intranets Brazil SB Intranet Penetration Brazil SB Telecommunications Brazil SB Overview of Telecommunications Spending Brazil SB Telecommunications-Related Technologies/Services Penetration Brazil SB Average Monthly Telecom Spending per PC SB Brazil SB Number of Current and Planned Telephone Lines Brazil SB Local/Long Distance Communications Service Usage Situation Brazil SB Likelihood of Switching to Single Telecom Provider Brazil SB Local and Long Distance Telecom Service Provider Overview Brazil SB Phone System Brands - Current and Planned Brazil SB Length of Time Using Current Phone System or Centrex/IP Centrex Service Brazil SB IP Phone Terminals Penetration Brazil SB Telephony Equipment and Services Spending Brazil SB Wide Area Networking (WAN) Deployment Overview Brazil SB Appendix Brazil SB - Channel Partners Definitions Brazil SB - Acronyms Brazil SB - Glossary |
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