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2004-2005 Japan Medium Business IT Adoption-Based Segmentation Strategic Overview and Topline AssessmentProduct Type: Market Research ReportPublished by: AMI-Partners, Inc. Published: June 2005 Product Code: R149-440 Description This report provides a management summary of AMI's 2004-2005 Japan medium business IT adoption-based segmentation.
AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Medium businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics. AMI-Partners' long-term experience in analyzing medium business market behavior has proven that the most actionable and distinguishable method of segmenting the MB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the MB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices. Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 MBs (Enterprise Adopters), AMI Tier 2 MBs (Early Adopters), AMI Tier 3 MBs (Value Adopters), and AMI Tier 4 MBs (Need-Help Adopters). Based on proprietary surveys of medium businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. Table of Contents Japan MB IntroductionJapan MB - Definitions by Type of Business Japan MB Segmentation Introduction AMI-Partners’ Market Segmentation Theory Actionable AMI Segmentation AMI-Partners Medium Business Segmentation Methodology AMI Segmentation Identifies Four Distinct SMB Tiers Japan MB Segmentation High-Level Segmentation Profiles Japan MB Segmentation - Overview Report - Individual Segment Summary Breakouts Tier 1 - Japan MB IT/Telecom Spending Overview Tier 1 - Japan MB Firmographics Overview Tier 1 - Japan MB Computing (Clients) Overview Tier 1 - Japan MB Networking Overview Tier 1 - Japan MB Internet Overview Tier 2 - Japan MB IT/Telecom Spending Overview Tier 2 - Japan MB Firmographics Overview Tier 2 - Japan MB Computing (Clients) Overview Tier 2 - Japan MB Networking Overview Tier 2 - Japan MB Internet Overview Tier 3 - Japan MB IT/Telecom Spending Overview Tier 3 - Japan MB Firmographics Overview Tier 3 - Japan MB Computing (Clients) Overview Tier 3 - Japan MB Networking Overview Tier 3 - Japan MB Internet Overview Tier 4 - Japan MB IT/Telecom Spending Overview Tier 4 - Japan MB Firmographics Overview Tier 4 - Japan MB Computing (Clients) Overview Tier 4 - Japan MB Networking Overview Tier 4 - Japan MB Internet Overview Japan MB Spending, Penetration and Budgets Japan MB Distribution of MBs by Segment Japan MB Vertical Industry Breakout by Segment Japan MB IT Spending Ratio Japan MB Key Technology Penetration Japan MB Key Technology Penetration Japan MB Average Annual Spending Per Business by Segment Japan MB IT/Telecom Spending Comparisons Japan MB Segment Profile - Tier 1 Japan MB Segment Profile - Tier 2 Japan MB Segment Profile - Tier 3 Japan MB Segment Profile - Tier 4 Japan MB Average Annual IT Budget (Self-Reported) vs. Actual IT Spending Per PC MB Japan MB Methodologies Japan MB Survey Process Japan MB SMBs Defined Japan MB Margin of Error Japan MB Sampling Pool by Type of Business Japan MB Demographics Japan MB Total Share of PC Enterprises by Segment Japan MB Demographics - Comparison Across Segments Japan MB Revenues - Comparison Across Segments Japan MB Typical Distribution of Suppliers and Vendors Japan MB Use of Electronic Billing/Invoicing Japan MB Employee Benefits Japan MB Retirement Plans Offered Japan MB Business Processes - Accounting/Payroll Overview Japan MB Attitudes and Decision Making Japan MB Attitudes: Importance of Internet for Various Business Functions Japan MB Attitudes: Importance of Software Applications and Services Japan MB Attitudes: Importance of Connectivity, Storage and Security Products and Services Japan MB Attitudes: Importance of Services, Training and Outsourcing Japan MB Attitudes: Purchase Preferences Japan MB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases Japan MB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services Japan MB Computing Japan MB Overview of Computing-Related Spending Japan MB Computing-Related Penetration Japan MB Average Annual Computing Components Spending Japan MB Computing - Computing Hardware (Clients) Japan MB Computer Ownership and Installed Base Japan MB Average Computers Purchased and Total Shipments Japan MB Computer Shipments (Purchased Last 12 Months) - Year to Year Comparison Japan MB Trends in Ownership of Desktop PC Brands Japan MB Trends in Ownership of Portable PC Brands Japan MB Planned Computer Purchases - Next 12 Months Japan MB Computing - Imaging and Printing Japan MB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals Japan MB Printer Ownership and Installed Base Japan MB Current and Planned Printer Overview Japan MB Trends in Printer Brands - Currently Used Japan MB Trends in Printer Brands - Purchased in Last 12 Months Japan MB Trends in Printer Brands - Plan to Purchase in Next 12 Months Japan MB Peripherals Ownership Among MBs Japan MB Software Japan MB Overview of Software Spending Japan MB Trends in Use of PC Operating Systems Japan MB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting Japan MB Current vs. Planned Software Applications Usage - Specialized Applications Japan MB Planned PC Application Usage: New Users Japan MB Software (Productivity, OS, Databases, Utilities) Spending Overview Japan MB Primary Accounting Method Japan MB Payroll Processing Japan MB Accounting Software Snapshot Japan MB Hosted Applications On-Demand Snapshot Japan MB Current and Planned Hosted/On-Demand Applications Japan MB Enterprise Software: CRM Snapshot Japan MB Enterprise Software: ERP/SCM Snapshot Japan MB Trends in Use of Network Operating Systems Japan MB Average Annual Networking Software Spending Japan MB Frequency of Purchasing Non-Bundled Software Japan MB Frequency and Methods of Software Acquisitions Japan MB Factors Impacting Purchase/Upgrading Software Japan MB Servers and Networking Hardware Japan MB Servers Japan MB LAN and Server Penetration Japan MB Server Installed Base Japan MB Average Annual LAN Server Spending Japan MB Server Brands Overview Japan MB Networking Hardware Japan MB Overview of Networking Hardware Spending Japan MB Networking-Related Technologies/Services Penetration Japan MB Average Annual Networking-Related Spending per MB Japan MB Number of PCs Currently Connected and Plan to Connect to LANs Japan MB Networking Technology Penetration: Wireless LAN, Voice Over IP (VoIP), and Computer Telephony Integration (CTI) Japan MB Networking Products/Brands - MBs That Purchased Networking Products in Last 12 Months Japan MB Networking Products/Brands Purchased in the Last 12 Months Japan MB Storage Japan MB Overview of Storage Spending Japan MB Storage Technologies: Data Storage and Back-up Solutions Japan MB Storage Technologies: Network Storage Products/ Solutions Japan MB Storage Spending by Technology Japan MB Average Data Storage Capacity Japan MB Top Storage Brands Japan MB Factors Impacting Data Storage Requirements & Capabilities Japan MB Security Japan MB Overview of Security Spending Japan MB Security Technologies/Services Penetration Japan MB PC-Based Security Software Penetration Japan MB PC-Based Firewalls Japan MB Current and Planned Use of VPNs Japan MB Network-Based Firewall Deployment Japan MB Service and Support Japan MB Overview of Service and Support Spending Japan MB Total Share of Enterprises vs. Total Spending on Outsourced Business Services Japan MB Spending for Outsourcing of Business Functions Japan MB Average Annual IT Budget Japan MB IT-Related Services Usage Japan MB Technology Management Across Locations Japan MB Number of Full-Time IT Service and Support Employees Japan MB Computing Service and Support (via 3rd-Party Vendors) Spending Overview Japan MB Annual Custom Software Spending Overview Japan MB Average Annual Networking Service and Support Spending Japan MB Channels Japan MB Channel Share (Normalized) for Computer Purchases by Segment Japan MB Channel Usage Breakout for Computer Purchases by Segment Japan MB Channel Share (Normalized) for Printer Purchases by Segment Japan MB Channel Usage Breakout for Printer Purchases by Segment Japan MB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting Japan MB Channel Usage Breakout for Software Purchases by Segment: Business Process Automation and Industry Specific Applications Japan MB Channel Usage Breakout for Current Networking Products by Segment Japan MB Internet Japan MB Overview of Internet-Related Spending Japan MB Internet-Related Technologies/Services Penetration Japan MB Average Annual Internet-Related Spending Per MB Japan MB Internet - Internet Access Japan MB Internet Snapshot Japan MB Leading Internet Service Providers Japan MB Current Adoption of High-Speed Access Lines Japan MB Data communications Lines Used for Internet Access Japan MB Current and Planned Applications and Business Processes Used Via the Internet Japan MB Current and Planned Applications and Business Processes Used Via the Internet Japan MB Online Purchasing Overview Japan MB Products Purchased Over the Internet Japan MB Internet - Web Sites Japan MB Web Site Penetration Japan MB Average Annual and Total Market Spending on Web Sites Japan MB Web Site Features Japan MB Top Five Planned Web Site Features Japan MB Web Site Hosting: Web Server Location Japan MB Web Site Hosting Providers Japan MB Penetration of e-Commerce Sites Japan MB Use of e-Commerce Transactions Japan MB Use of e-Commerce Functions and Revenues Japan MB Average Annual Spending on Intranets Japan MB Intranet Penetration Japan MB Telecommunications Japan MB Overview of Telecommunications Spending Japan MB Telecommunications-Related Technologies/Services Penetration Japan MB Average Monthly Telecom Spending per PC MB Japan MB Number of Current and Planned Telephone Lines Japan MB Local/Long Distance Communications Service Usage Situation Japan MB Likelihood of Switching to Single Telecom Provider Japan MB Local and Long Distance Telecom Service Provider Overview Japan MB Phone System Brands - Current and Planned Japan MB Length of Time Using Current Phone System or Centrex/IP Centrex Service Japan MB IP Phone Terminals Penetration Japan MB Telephony Equipment and Services Spending Japan MB Wide Area Networking (WAN) Deployment Overview Japan MB Appendix Japan MB - Channel Partners Definitions Japan MB - Acronyms Japan MB - Glossary |
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