Product Type: Market Research Report
Published by: Access Markets International Partners
Published: February 2006
Product Code: R149-443Description This report provides a management summary of AMI's 2004-2005 Taiwan small business IT adoption-based segmentation.
AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics.
AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices.
Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters).
Based on proprietary surveys of small businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis
Table of Contents
- Taiwan SB Introduction
- Taiwan SB - Definitions by Type of Business
- Taiwan SB Segmentation Introduction
- AMI-Partners’ Market Segmentation Theory
- Actionable AMI Segmentation
- AMI-Partners Small Business Segmentation Methodology
- AMI Segmentation Identifies Four Distinct SMB Tiers
- Taiwan SB Segmentation High-Level Segmentation Profiles
- Taiwan SB Segmentation Overview Report Individual Segment Summary Breakouts
- Tier 1 - Taiwan SB IT/Telecom Spending Overview
- Tier 1 - Taiwan SB Firmographics Overview
- Tier 1 - Taiwan SB Computing (Clients) Overview - Computing Hardware
- Tier 1 - Taiwan SB Networking Overview
- Tier 1 - Taiwan SB Internet Overview
- Tier 2 - Taiwan SB IT/Telecom Spending Overview
- Tier 2 - Taiwan SB Firmographics Overview
- Tier 2 - Taiwan SB Computing (Clients) Overview - Computing Hardware
- Tier 2 - Taiwan SB Networking Overview
- Tier 2 - Taiwan SB Internet Overview
- Tier 3 - Taiwan SB IT/Telecom Spending Overview
- Tier 3 - Taiwan SB Firmographics Overview
- Tier 3 - Taiwan SB Computing (Clients) Overview - Computing Hardware
- Tier 3 - Taiwan SB Networking Overview
- Tier 3 - Taiwan SB Internet Overview
- Tier 4 - Taiwan SB IT/Telecom Spending Overview
- Tier 4 - Taiwan SB Firmographics Overview
- Tier 4 - Taiwan SB Computing (Clients) Overview - Computing Hardware
- Tier 4 - Taiwan SB Networking Overview
- Tier 4 - Taiwan SB Internet Overview
- Taiwan SB Spending, Penetration and Budgets
- Taiwan SB Distribution of SBs by Segment
- Taiwan SB Vertical Industry Breakout by Segment
- Taiwan SB IT Spending Ratio
- Taiwan SB Key Technology Penetration
- Taiwan SB Average Annual Spending Per Business by Segment
- Taiwan SB IT/Telecom Spending Comparisons
- Taiwan SB Segment Profile - Tier 1
- Taiwan SB Segment Profile - Tier 2
- Taiwan SB Segment Profile - Tier 3
- Taiwan SB Segment Profile - Tier 4
- Taiwan SB Methodologies
- Taiwan SB Survey Process
- Taiwan SB SMBs Defined
- Taiwan SB Margin of Error
- Taiwan SB Sampling Pool by Type of Business
- Taiwan SB Weighting Factors by Employee Size
- Taiwan SB Sampling Pool Distribution By Geography
- Taiwan SB Demographics
- Taiwan SB Total Share of PC Enterprises by Segment
- Taiwan SB Demographics - Comparison Across Segments
- Taiwan SB Revenues - Comparison Across Segments
- Taiwan SB Typical Distribution of Suppliers and Vendors
- Taiwan SB Business Processes - Accounting/Payroll Overview
- Taiwan SB Attitudes and Decision Making
- Taiwan SB Attitudes: Importance of Internet for Various Business Functions
- Taiwan SB Attitudes: Importance of Software Applications and Services
- Taiwan SB Attitudes: Importance of Connectivity, Storage and Security Products and Services
- Taiwan SB Attitudes: Importance of Services, Training and Outsourcing
- Taiwan SB Attitudes: Purchase Preferences
- Taiwan SB Purchase Decision Making
- Taiwan SB Impact of Various Information Sources
- Taiwan SB Computing
- Taiwan SB Overview of Computing-Related Spending
- Taiwan SB Computing-Related Penetration
- Taiwan SB Average Annual Computing Components Spending
- Taiwan SB Computing - Computing Hardware (Clients)
- Taiwan SB Computer Ownership and Installed Base
- Taiwan SB Average Computers Purchased and Total Shipments
- Taiwan SB Computer Shipments (Purchased LTM) - Year to Year Comparison
- Taiwan SB Trends in Ownership of Desktop PC Brands
- Taiwan SB Trends in Ownership of Portable PC Brands
- Taiwan SB Planned Computer Purchases - Next 12 Months
- Taiwan SB Computing - Imaging and Printing
- Taiwan SB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals
- Taiwan SB Printer Ownership and Installed Base
- Taiwan SB Current and Planned Printer Overview
- Taiwan SB Trends in Printer Brands - Currently Used
- Taiwan SB Trends in Printer Brands - Purchased in LTM
- Taiwan SB Trends in Printer Brands - Plan to Purchase in NTM
- Taiwan SB Peripherals Ownership Among SBs
- Taiwan SB Software
- Taiwan SB Overview of Software Spending
- Taiwan SB Trends in Use of PC Operating Systems
- Taiwan SB Current vs. Planned Software Applications Usage - Productivity/Business Admin/Utilities and Finance/Accounting
- Taiwan SB Current vs. Planned Software Applications Usage - Specialized Applications
- Taiwan SB Planned PC Application Usage: New Users
- Taiwan SB Software (Productivity, OS, Databases, Utilities) Spending Overview
- Taiwan SB Primary Accounting Method
- Taiwan SB Accounting Software Snapshot
- Taiwan SB Hosted Applications On-Demand Snapshot
- Taiwan SB Current and Planned Hosted/On-Demand Applications
- Taiwan SB Enterprise Software: CRM Snapshot
- Taiwan SB Enterprise Software: ERP/SCM Snapshot
- Taiwan SB Trends in Use of Network Operating Systems
- Taiwan SB Average Annual Networking Software Spending
- Taiwan SB Frequency of Purchasing Non-Bundled Software
- Taiwan SB Frequency and Methods of Software Acquisitions
- Taiwan SB Servers and Networking Hardware
- Taiwan SB Servers
- Taiwan SB LAN and Server Penetration
- Taiwan SB Server Installed Base
- Taiwan SB Average Annual LAN Server Spending
- Taiwan SB Server Brands Overview
- Taiwan SB Networking Hardware
- Taiwan SB Overview of Networking Hardware Spending
- Taiwan SB Networking-Related Technologies/Services Penetration
- Taiwan SB Average Annual Networking-Related Spending per SB
- Taiwan SB Number of PCs Currently Connected and Plan to Connect to LANs
- Taiwan SB Networking Technology Penetration
- Taiwan SB Networking Products/Brands - SBs That Purchased Networking Products LTM
- Taiwan SB Networking Products/Brands Purchased in the Last 12 Months
- Taiwan SB Storage
- Taiwan SB Overview of Storage Spending
- Taiwan SB Storage Technologies: Data Storage and Back-up Solutions
- Taiwan SB Storage Technologies: Network Storage Products/ Solutions
- Taiwan SB Storage Spending by Technology
- Taiwan SB Top Storage Brands
- Taiwan SB Factors Impacting Data Storage Requirements & Capabilities
- Taiwan SB Security
- Taiwan SB Overview of Security Spending
- Taiwan SB Security Technologies/Services Penetration
- Taiwan SB PC-Based Security Software Penetration
- Taiwan SB PC-Based Firewalls
- Taiwan SB Current and Planned Use of VPNs
- Taiwan SB Network-Based Firewall Deployment
- Taiwan SB Service and Support
- Taiwan SB Overview of Service and Support Spending
- Taiwan SB Total Share of Enterprises vs. Total Spending on Outsourced Business Services
- Taiwan SB Spending for Outsourcing of Business Functions
- Taiwan SB Average Annual IT Budget
- Taiwan SB Technology Management Across Locations
- Taiwan SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview
- Taiwan SB Average Annual Networking Service and Support Spending
- Taiwan SB Channels
- Taiwan SB Channel Share (Normalized) for Computer Purchases by Segment
- Taiwan SB Channel Usage Breakout for Computer Purchases by Segment
- Taiwan SB Channel Share (Normalized) for Printer Purchases by Segment
- Taiwan SB Channel Usage Breakout for Printer Purchases by Segment
- Taiwan SB Channel Usage Breakout for Software Purchases by Segment: Productivity/Utilities and Finance/Accounting
- Taiwan SB Channel Usage Breakout for Software Purchases by Segment
- Taiwan SB Channel Usage Breakout for Current Networking Products by Segment
- Taiwan SB Internet
- Taiwan SB Overview of Internet-Related Spending
- Taiwan SB Internet-Related Technologies/Services Penetration
- Taiwan SB Average Annual Internet-Related Spending Per SB
- Taiwan SB Internet - Internet Access
- Taiwan SB Internet Snapshot
- Taiwan SB Leading Internet Service Providers
- Taiwan SB Current Adoption of High-Speed Access Lines
- Taiwan SB Current and Planned Applications and Business Processes Used Via the Internet 160-
- Taiwan SB Online Purchasing Overview
- Taiwan SB Internet - Web Sites
- Taiwan SB Web Site Penetration
- Taiwan SB Average Annual and Total Market Spending on Web Sites
- Taiwan SB Web Site Hosting: Web Server Location
- Taiwan SB Web Site Hosting Providers
- Taiwan SB Penetration of e-Commerce Sites
- Taiwan SB Use of e-Commerce Transactions
- Taiwan SB Use of e-Commerce Functions and Revenues
- Taiwan SB Average Annual Spending on Intranets
- Taiwan SB Intranet Penetration
- Taiwan SB Telecommunications
- Taiwan SB Overview of Telecommunications Spending
- Taiwan SB Telecommunications-Related Technologies/Services Penetration
- Taiwan SB Average Monthly Telecom Spending per PC SB
- Taiwan SB Number of Current and Planned Telephone Lines
- Taiwan SB Likelihood of Switching to Single Telecom Provider
- Taiwan SB Local and Long Distance Telecom Service Provider Overview
- Taiwan SB Length of Time Using Current Phone System
- Taiwan SB IP Phone Terminals Penetration
- Taiwan SB Telephony Equipment and Services Spending
- Taiwan SB Wide Area Networking (WAN) Deployment Overview
- Taiwan SB Appendix
- Taiwan SB - Glossary
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