Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: October 2006
Product Code: R149-452Description This report provides a management summary of AMI's 2005-2006 Canada Medium Business IT Adoption-Based Segmentation.
AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Medium businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics.
AMI-Partners' long-term experience in analyzing medium business market behavior has proven that the most actionable and distinguishable method of segmenting the MB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices.
Reference is made in the report to four distinct groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 MBs (Enterprise Adopters), AMI Tier 2 MBs (Early Adopters), AMI Tier 3 MBs (Value Adopters), and AMI Tier 4 MBs (Need-Help Adopters).
Based on proprietary surveys of medium businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. For more information, use the "Contact Us" option on the navigation bar above, or call us directly.
Table of Contents
- Canada MB Introduction
- Canada MB Segmentation Introduction
- AMI-Partners’ Market Segmentation Theory
- Management Summary
- Actionable AMI Segmentation
- AMI-Partners SB & MB Segmentation Methodology
- Canada MB Distribution of MBs by Segment
- Canada MB IT Spending Ratio
- Canada MB Firmographic Profile
- Technology Environmental by Segment
- Decision Making and Touch Points by Segment
- Marketing Strategy Implications
- SMB Segments: IT Mindset & Purchase Process Implications
- Canada MB IT/Telecom Spending Comparisons
- IT Spending and Penetration/ IT Budgets
- Canada MB Key Technology Penetration
- Canada MB Average Annual Spending Per Business by Segment
- Canada MB Employee Demographics - Comparison Across Employee Size
- Canada MB Company Demographics - Comparison Across Employee Size
- Canada MB Revenues - Comparison Across Employee Size
- Canada MB Attitudes Pertaining to Business Process and Technology
- Canada MB Decision Making Dynamics and Preference
- Canada MB Decision Making Dynamics and Preference
- Canada MB Methodologies and Definitions
- Canada MB Survey Process
- Canada MB SMBs Defined
- Canada MB Margin of Error
- Canada MB Sampling Pool by Type of Business
- Segmentation Methodology Overview
- Canada MB - Definitions by Type of Business
- Canada MB Demographics
- Canada MB Total Share of PC Enterprises by Segment
- Canada MB Decision Making
- Canada MB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases
- Canada MB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services
- Canada MB Computing
- Canada MB Overview of Computing-Related Spending
- Canada MB Computing-Related Penetration and Average Annual Spending
- Canada MB Computing - Computing Hardware (Clients)
- Canada MB Computer Ownership and Installed Base
- Canada MB Average Computers Purchased and Total Shipments
- Canada MB Trends in Ownership of Desktop PC Brands
- Canada MB Trends in Ownership of Portable PC Brands
- Canada MB Planned Computer Purchases - Next 12 Months
- Canada MB Computing - Imaging and Printing
- Canada MB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals
- Canada MB Printer Ownership and Installed Base
- Canada MB Current and Planned Printer Overview
- Canada MB Trends in Printer Brands
- Canada MB Software
- Canada MB Overview of Software Spending
- Canada MB Trends in Use of PC Operating Systems
- Canada MB Productivity Suite Usage
- Canada MB Current vs. Planned Software Applications Usage
- Canada MB Software (Productivity, OS, Databases, Utilities) Spending Overview
- Canada MB Primary Accounting Method
- Canada MB Accounting Software Snapshot
- Canada MB Enterprise Software: ERP/SCM Snapshot
- Canada MB Enterprise Software: CRM Snapshot
- Canada MB Hosted Applications On- Demand Snapshot
- Canada MB Hosted Applications On-Demand Usage and Total Market Spending
- Canada MB Trends in Use of Current Network Operating Systems
- Canada MB Software Applications Bundled with New PC purchases.
- Canada MB Methods of Software Acquisitions
- Canada MB Servers and Networking Hardware
- Canada MB Servers
- Canada MB LAN and Server Penetration
- Canada MB Server Installed Base
- Canada MB Average Annual LAN Server Spending
- Canada MB Server Brands Overview
- Canada MB Networking Hardware
- Canada MB Overview of Networking Hardware Spending
- Canada MB Average Annual Networking-Related Spending per MB
- Canada MB Wireless LAN Penetration by Employee Size and Industry
- Canada MB Storage
- Canada MB Overview of Storage Spending
- Canada MB Storage Technologies: Data Storage and Back-up Solutions
- Canada MB Storage Technologies: Network Storage Products/ Solutions
- Canada MB Current Data Storage Brands
- Canada MB Security
- Canada MB Overview of Security Spending
- Canada MB Security Technologies/Services Penetration
- Canada MB Average Annual Security Components Spending
- Canada MB Network-Based Firewall Deployment
- Canada MB Service and Support
- Canada MB Overview of Service and Support Spending
- Canada MB Outsourcing of Business Services
- Canada MB Computing Service and Support (via 3rd-Party Vendors) Spending Overview
- Canada MB Channels
- Canada MB Channel Summary
- Canada MB Overall Market Share and Breakdown by Channel for Recent Computer Purchases
- Canada MB Current Channel Market Usage for Printer Purchases
- Canada MB Channel Breakout for Software Purchases by Employee Size: Productivity/Utilities and Finance/Accounting
- Canada MB Channel Breakout for Software Purchases by Employee Size: Business Process Automation and Industry Specific Applications
- Canada MB Channels for Networking Products Purchased in the Last 12 Months
- Canada MB Channel Breakout for Direct from Manufacturer by Employee Size
- Canada MB Internet
- Canada MB Overview of Internet-Related Spending
- Canada MB Average Annual Internet-Related Spending Per MB
- Canada MB Internet-Related Technologies/Services Penetration
- Canada MB Internet - Internet Access
- Canada MB Internet Snapshot
- Canada MB Leading Internet Service Providers
- Canada MB Current Adoption of High-Speed Access Lines
- Canada MB Current and Planned Applications and Business Processes Used Via the Internet
- Canada MB Current and Planned Applications and Business Processes Used Via the Internet
- Canada MB Internet - Web Sites
- Canada MB Web Site Penetration
- Canada MB Average Market Spending on Web Sites
- Canada MB Average Annual Spending on Intranets
- Canada MB Intranet Penetration
- Canada MB Telecommunications
- Canada MB Overview of Telecommunications Spending
- Canada MB Telecommunications-Related Technologies/Services Penetration
- Canada MB Average Monthly Telecom Spending per PC MB
- Canada MB Number of Current and Planned Telephone Lines
- Canada MB Local and Long Distance Telecom Service Provider Overview
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