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2005-06 U.S. Small Business IT Adoption-Based Segmentation Strategic Overview and Topline Assessment

Product Type: Market Research Report
Published by: Access Markets International Partners
Published: September 2006
Product Code: R149-453
Description
This report provides a management summary of AMI's 2005-2006 U.S. Small Business IT Adoption-Based Segmentation.

AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics.

AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices.

Reference is made in the report to four distinct groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters).

Based on proprietary surveys of small businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. For more information, use the "Contact Us" option on the navigation bar above, or call us directly.
Table of Contents

U.S. SB Segmentation Introduction

AMI-Partners’ Market Segmentation Theory

U.S. SB Management Summary

Actionable AMI Segmentation

AMI-Partners SB & MB Segmentation Methodology

U.S. SB Distribution of SBs by Segment

U.S. SB IT Spending Ratio

U.S. SB Firmographic Profile

U.S. SB Technology Environmental by Segment

U.S. SB Decision Making and Channel Preferences

SMB Segments: IT Mindset & Purchase Process Implications

U.S. SB IT/Telecom Spending Comparisons

U.S. SB IT Spending and Penetration

U.S. SB Key Technology Penetration

U.S. SB Average Annual Spending Per Business by Segment

U.S. SB Employee Demographics - Comparison Across Employee Size

U.S. SB Company Demographics - Comparison Across Employee Size

U.S. SB Revenues - Comparison Across Employee Size

U.S. SB Attitudes Pertaining to Business Process and Technology

U.S. SB Decision Making Dynamics and Preference

U.S. SB Methodologies and Definitions

U.S. SB Survey Process

U.S. SB SMBs Defined

U.S. SB Margin of Error

U.S. SB Sampling Pool by Type of Business

Segmentation Methodology Overview

U.S. SB - Definitions by Type of Business

U.S. SB Demographics

U.S. SB Total Share of PC Enterprises by Segment

U.S. SB Typical Distribution of Suppliers and Vendors

U.S. SB Decision Making

U.S. SB New Technology Awareness

U.S. SB Financing Products and Services Purchases

U.S. SB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases

U.S. SB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services

U.S. SB Computing

U.S. SB Overview of Computing-Related Spending

U.S. SB Computing-Related Penetration and Average Annual Spending

U.S. SB Computing - Computing Hardware (Clients)

U.S. SB Computer Ownership and Installed Base

U.S. SB Average Computers Purchased and Total Shipments

U.S. SB Computer Shipments (Purchased Last 12 Months)

U.S. SB Trends in Ownership of Desktop PC Brands

U.S. SB Trends in Ownership of Portable PC Brands

U.S. SB Apple PC Penetration

U.S. SB Planned Computer Purchases - Next 12 Months

U.S. SB Computing - Imaging and Printing

U.S. SB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals

U.S. SB Printer Ownership and Installed Base

U.S. SB Current and Planned Printer Overview

U.S. SB Trends in Printer Brands

U.S. SB Print Solutions Overview

U.S. SB Software

U.S. SB Overview of Software Spending

U.S. SB Trends in Use of PC Operating Systems

U.S. SB Productivity Suite Usage

U.S. SB Current vs. Planned Software Applications Usage

U.S. SB Software (Productivity, OS, Databases, Utilities) Spending Overview

U.S. SB Primary Accounting Method

U.S. SB Accounting Software Snapshot

U.S. SB Payroll Processing

U.S. SB Enterprise Software: ERP/SCM Snapshot

U.S. SB Enterprise Software: CRM Snapshot

U.S. SB Use of Database Software and Middleware Solutions

U.S. SB Hosted Applications On- Demand Snapshot

U.S. SB Hosted Applications On-Demand Usage and Total Market Spending By Employee Size

U.S. SB Current and Planned Hosted/On-Demand Applications

U.S. SB Trends in Use of Network Operating Systems

U.S. SB Average Annual Networking Software Spending

U.S. SB Software Applications Bundled with New PC purchases.

U.S. SB Methods of Software Acquisitions

U.S. SB Servers and Networking Hardware

U.S. SB Servers

U.S. SB LAN and Server Penetration

U.S. SB Server Installed Base

U.S. SB Average Annual LAN Server Spending

U.S. SB Server Brands Overview

U.S. SB Networking Hardware

U.S. SB Overview of Networking Hardware Spending

U.S. SB Average Annual Networking-Related Spending per SB

U.S. SB Wireless LAN Penetration by Employee Size and Industry

U.S. SB Networking Products/Brands Purchased in the Last 12 Months

U.S. SB Storage

U.S. SB Overview of Storage Spending

U.S. SB Storage Technologies: Data Storage and Back-up Solutions

U.S. SB Storage Technologies: Network Storage Products/ Solutions

U.S. SB Storage Spending by Technology

U.S. SB Current Data Storage Brands

U.S. SB Security

U.S. SB Overview of Security Spending

U.S. SB Security Technologies/Services Penetration

U.S. SB Average Annual Security Components Spending

U.S. SB PC-Based Security Software Penetration

U.S. SB Anti-Virus Summary

U.S. SB PC-Based Firewalls

U.S. SB Current and Planned Use of VPNs

U.S. SB Network-Based Firewall Deployment

U.S. SB Service and Support

U.S. SB Overview of Service and Support Spending

U.S. SB Total Share of Enterprises vs. Total Spending on Outsourced Business Services

U.S. SB Outsourcing of Business Process Services to Offshore Companies

U.S. SB Outsourcing of Business Services

U.S. SB Select IT-Related Services Spending

U.S. SB Technology Management Across Locations

U.S. SB Number of Full-Time IT Service and Support Employees

U.S. SB PC Service and Support Providers

U.S. SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview

U.S. SB Channels

U.S. SB Channel Summary

U.S. SB Overall Market Share and Breakdown by Channel for Recent Computer Purchases

U.S. SB Current Channel Market Usage for Printer Purchases

U.S. SB Channel Breakout for Software Purchases by Employee Size: Productivity/Utilities and Finance/Accounting

U.S. SB Channel Breakout for Software Purchases by Employee Size: Business Process Automation and Industry Specific Applications

U.S. SB Channel Breakout for Software Purchases by Employee Size: Infrastructure Software

U.S. SB Channels for Networking Products Purchased in the Last 12 Months

U.S. SB Channel Breakout for Direct from Manufacturer by Employee Size

U.S. SB Internet

U.S. SB Overview of Internet-Related Spending

U.S. SB Average Annual Internet-Related Spending Per SB

U.S. SB Internet-Related Technologies/Services Penetration

U.S. SB Internet - Internet Access

U.S. SB Internet Snapshot

U.S. SB Leading Internet Service Providers

U.S. SB Current Adoption of High-Speed Access Lines

U.S. SB Current and Planned Applications and Business Processes Used Via the Internet

U.S. SB Internet - Web Sites

U.S. SB Web Site Penetration

U.S. SB Average Annual and Total Market Spending on Web Sites

U.S. SB Penetration of e-Commerce Sites

U.S. SB Use of e-Commerce Functions and Revenues

U.S. SB Average Annual Spending on Intranets

U.S. SB Intranet Penetration

U.S. SB Telecommunications

U.S. SB Overview of Telecommunications Spending

U.S. SB Telecommunications-Related Technologies/Services Penetration

U.S. SB Average Monthly Telecom Spending per PC SB

U.S. SB Number of Current and Planned Telephone Lines

U.S. SB Local and Long Distance Telecom Service Provider Overview

U.S. SB Telephone Systems Snapshot by Employee Size

U.S. SB Telephony Equipment and Services Spending

U.S. SB Wide Area Networking (WAN) Deployment Overview

U.S. SB Appendix

U.S. SB- Channel Partners Definitions

U.S. SB- Acronyms

U.S. SB- Glossary
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