Product Type: Market Research Report
Published by: Access Markets International Partners
Published: October 2006
Product Code: R149-456Description This report provides a management summary of AMI's 2005-2006 Canada Small Business IT Adoption-Based Segmentation.
AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics.
AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices.
Reference is made in the report to four distinct groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters).
Based on proprietary surveys of small businesses in the United States, Europe, Asia-Pacific and Latin America, AMI-Partners' segmentation reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. For more information, use the "Contact Us" option on the navigation bar above, or call us directly.
Table of Contents
- Canada SB Introduction
- Canada SB Segmentation Introduction
- AMI-Partners’ Market Segmentation Theory
- Management Summary
- Actionable AMI Segmentation
- AMI-Partners SB & MB Segmentation Methodology
- Canada SB Distribution of SBs by Segment
- Canada SB IT Spending Ratio
- Firmographic Profile
- Technology Environmental by Segment
- Decision Making and Touch Points by Segment
- Marketing Strategy Implications
- SMB Segments: IT Mindset & Purchase Process Implications
- Canada SB IT/Telecom Spending Comparisons
- IT Spending and Penetration/ IT Budgets
- Canada SB Key Technology Penetration
- Canada SB Average Annual Spending Per Business by Segment
- Canada SB Employee Demographics - Comparison Across Employee Size
- Canada SB Company Demographics - Comparison Across Employee Size
- Canada SB Revenues - Comparison Across Employee Size
- Canada SB Attitudes Pertaining to Business Process and Technology
- Canada SB Decision Making Dynamics and Preference
- Canada SB Methodologies and Definitions
- Canada SB Survey Process
- Canada SB SMBs Defined
- Canada SB Margin of Error
- Canada SB Sampling Pool by Type of Business
- Segmentation Methodology Overview
- Canada SB - Definitions by Type of Business
- Canada SB Demographics
- Canada SB Total Share of PC Enterprises by Segment
- Canada SB Decision Making
- Canada SB Purchase Decision Making: Level of Involvement for IT/Telecom-Related Purchases
- Canada SB Impact of Various Information Sources Used for Awareness and Information Gathering for IT-Related Products & Services
- Canada SB Computing
- Canada SB Overview of Computing-Related Spending
- Canada SB Computing-Related Penetration and Average Annual Spending
- Canada SB Computing - Computing Hardware (Clients)
- Canada SB Computer Ownership and Installed Base
- Canada SB Computer Shipments (Purchased Last 12 Months)
- Canada SB Average Computers Purchased and Total Shipments
- Canada SB Trends in Ownership of Desktop PC Brands
- Canada SB Trends in Ownership of Portable PC Brands
- Canada SB Planned Computer Purchases - Next 12 Months
- Canada SB Computing - Imaging and Printing
- Canada SB Printer Ownership and Installed Base
- Canada SB Average Annual and Total Market Spending on Printers, Printer Supplies and Peripherals
- Canada SB Current and Planned Printer Overview
- Canada SB Trends in Printer Brands
- Canada SB Software
- Canada SB Overview of Software Spending
- Canada SB Trends in Use of PC Operating Systems
- Canada SB Productivity Suite Usage
- Canada SB Current vs. Planned Software Applications Usage
- Canada SB Software (Productivity, OS, Databases, Utilities) Spending Overview
- Canada SB Accounting Software Snapshot
- Canada SB Enterprise Software: ERP/SCM Snapshot
- Canada SB Enterprise Software: CRM Snapshot
- Canada SB Hosted Applications On- Demand Snapshot
- Canada SB Hosted Applications On-Demand Usage and Total Market Spending By Employee Size
- Canada SB Trends in Use of Network Operating Systems
- Canada SB Software Applications Bundled with New PC purchases.
- Canada SB Methods of Software Acquisitions
- Canada SB Servers and Networking Hardware
- Canada SB Servers
- Canada SB LAN and Server Penetration
- Canada SB Server Installed Base
- Canada SB Average Annual LAN Server Spending
- Canada SB Server Brands Overview
- Canada SB Networking Hardware
- Canada SB Overview of Networking Hardware Spending
- Canada SB Average Annual Networking-Related Spending per SB
- Canada SB Wireless LAN Penetration by Employee Size and Industry
- Canada SB Storage
- Canada SB Overview of Storage Spending
- Canada SB Storage Technologies: Data Storage and Back-up Solutions
- Canada SB Storage Technologies: Network Storage Products/ Solutions
- Canada SB Average Annual Storage Spending
- Canada SB Current Data Storage Brands
- Canada SB Security
- Canada SB Overview of Security Spending
- Canada SB Security Technologies/Services Penetration
- Canada SB Average Annual Security Components Spending
- Canada SB PC-Based Security Software Penetration
- Canada SB PC-Based Firewall Penetration
- Canada SB Network-Based Firewall Deployment
- Canada SB Service and Support
- Canada SB Overview of Service and Support Spending
- Canada SB Outsourcing of Business Services
- Canada SB Technology Management Across Locations
- Canada SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview
- Canada SB Average Annual Networking Service and Support Spending
- Canada SB Channels
- Canada SB Channel Summary
- Canada SB Overall Market Share and Breakdown by Channel for Recent Computer Purchases
- Canada SB Current Channel Market Usage for Printer Purchases
- Canada SB Channel Breakout for Software Purchases: Productivity/Utilities and Finance/Accounting
- Canada SB Channel Breakout for Software Purchases: Business Process Automation & Industry Specific Applications
- Canada SB Channels for Networking Products Purchased in the Last 12 Months
- Canada SB Channel Breakout for Direct from Manufacturer by Employee Size
- Canada SB Internet
- Canada SB Overview of Internet-Related Spending
- Canada SB Average Annual Internet-Related Spending Per SB
- Canada SB Internet-Related Technologies/Services Penetration
- Canada SB Internet - Internet Access
- Canada SB Internet Snapshot
- Canada SB Leading Internet Service Providers
- Canada SB Current Adoption of High-Speed Access Lines
- Canada SB Current and Planned Applications and Business Processes Used Via the Internet
- Canada SB Internet - Web Sites
- Canada SB Web Site Penetration
- Canada SB Total Market Spending on Web Sites
- Canada SB Penetration of e-Commerce Sites
- Canada SB Intranet Overview
- Canada SB Telecommunications
- Canada SB Overview of Telecommunications Spending
- Canada SB Telecommunications-Related Technologies/Services Penetration
- Canada SB Average Monthly Telecom Spending per PC SB
- Canada SB Number of Telephone Lines
- Canada SB Local and Long Distance Telecom Service Provider Overview
- Canada SB Telephone Systems
-
|
|
