Product Type: Market Research Report
Published by: Access Markets International Partners
Published: February 2006
Product Code: R149-460Description This report provides a management summary of AMI's 2004-2005 Korea small business IT adoption-based segmentation.
AMI-Partners defines small businesses (SBs) as companies that have fewer than 100 employees, are non-residential and non-governmental organizations, and are not a franchise of a larger corporation. Small businesses span the demographic horizon, with a high degree of variability in terms of employee size, vertical market affiliation, geographic location, and business processes. In order to fully understand this complex yet rewarding market, a segment-based approach is required - one that facilitates the targeting of specific segments by focusing on their IT-adoption-based characteristics.
AMI-Partners' long-term experience in analyzing small business market behavior has proven that the most actionable and distinguishable method of segmenting the SB market is by IT adoption. This is defined as a business's propensity to adopt, or absorb, IT solutions as a means to grow and manage the enterprise. High adopters of IT are those who embrace more advanced solutions (LAN, e-commerce, mobile PCs, servers, etc.), while low adopters are those who resist, or do not express a need (whether real or perceived) for more sophisticated IT products and services. By segmenting the SB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage - leading to actionable go-to-market strategy development. This report includes a comprehensive section on methodology that provides additional details regarding AMI's data collection and segmentation practices.
Reference is made in the report to four discrete groups within the segmentation, called tiers, ranging from the highest IT adopters (tier 1), to the lowest adopters (tier 4). These four distinct segments are designated AMI Tier 1 SBs (Enterprise Adopters), AMI Tier 2 SBs (Early Adopters), AMI Tier 3 SBs (Value Adopters), and AMI Tier 4 SBs (Need-Help Adopters).
Table of Contents
- Korea SB Introduction
- Korea SB - Definitions by Type of Business
- Korea SB Segmentation Introduction
- AMI-Partners’ Market Segmentation Theory
- Actionable AMI Segmentation
- AMI-Partners Small Business Segmentation Methodology
- AMI Segmentation Identifies Four Distinct SMB Tiers
- Korea SB Segmentation High-Level Segmentation Profiles
- Korea SB Segmentation Individual Segment Summary Breakouts
- Tier 1 - Korea SB IT/Telecom Spending Overview
- Tier 1 - Korea SB Firmographics Overview
- Tier 1 - Korea SB Computing (Clients) Overview - Computing Hardware
- Tier 1 - Korea SB Networking Overview
- Tier 1 - Korea SB Internet Overview
- Tier 2 - Korea SB IT/Telecom Spending Overview
- Tier 2 - Korea SB Firmographics Overview
- Tier 2 - Korea SB Computing (Clients) Overview - Computing Hardware
- Tier 2 - Korea SB Networking Overview
- Tier 2 - Korea SB Internet Overview
- Tier 3 - Korea SB IT/Telecom Spending Overview
- Tier 3 - Korea SB Firmographics Overview
- Tier 3 - Korea SB Computing (Clients) Overview - Computing Hardware
- Tier 3 - Korea SB Networking Overview
- Tier 3 - Korea SB Internet Overview
- Tier 4 - Korea SB IT/Telecom Spending Overview
- Tier 4 - Korea SB Firmographics Overview
- Tier 4 - Korea SB Computing (Clients) Overview - Computing Hardware
- Tier 4 - Korea SB Networking Overview
- Tier 4 - Korea SB Internet Overview
- Korea SB Spending, Penetration and Budgets
- Korea SB Distribution of SBs by Segment
- Korea SB Vertical Industry Breakout by Segment
- Korea SB IT Spending Ratio
- Korea SB Key Technology Penetration
- Korea SB Average Annual Spending Per Business by Segment
- Korea SB IT/Telecom Spending Comparisons
- Korea SB Segment Profile - Tier 1
- Korea SB Segment Profile - Tier 2
- Korea SB Segment Profile - Tier 3
- Korea SB Segment Profile - Tier 4
- Korea SB Methodologies
- Korea SB Survey Process
- Korea SB SMBs Defined
- Korea SB Margin of Error
- Korea SB Sampling Pool by Type of Business
- Korea SB Weighting Factors by Employee Size
- Korea SB Demographics
- Korea SB Total Share of PC Enterprises by Segment
- Korea SB Demographics - Comparison Across Segments
- Korea SB Revenues - Comparison Across Segments
- Korea SB Typical Distribution of Suppliers and Vendors
- Korea SB Use of Electronic Billing/Invoicing
- Korea SB Employee Benefits
- Korea SB Retirement Plans Offered
- Korea SB Business Processes - Accounting/Payroll Overview
- Korea SB Attitudes and Decision Making
- Korea SB Attitudes: Importance of Internet for Various Business Functions
- Korea SB Attitudes: Importance of Software Applications and Services
- Korea SB Attitudes: Importance of Connectivity, Storage and Security Products & Services
- Korea SB Attitudes: Importance of Services, Training and Outsourcing
- Korea SB Attitudes: Purchase Preferences
- Korea SB Purchase Decision Making
- Korea SB Impact of Various Information Sources
- Korea SB Computing
- Korea SB Overview of Computing-Related Spending
- Korea SB Computing-Related Penetration
- Korea SB Average Annual Computing Components Spending
- Korea SB Computing - Computing Hardware (Clients)
- Korea SB Computer Ownership and Installed Base
- Korea SB Average Computers Purchased and Total Shipments
- Korea SB Computer Shipments - Year to Year Comparison
- Korea SB Trends in Ownership of Desktop PC Brands
- Korea SB Trends in Ownership of Portable PC Brands
- Korea SB Planned Computer Purchases - Next 12 Months
- Korea SB Computing - Imaging and Printing
- Korea SB Average Annual & Total Market Spending on Printers, Printer Supplies & Peripherals
- Korea SB Printer Ownership and Installed Base
- Korea SB Current and Planned Printer Overview
- Korea SB Trends in Printer Brands - Currently Used
- Korea SB Trends in Printer Brands - Purchased in Last 12 Months
- Korea SB Trends in Printer Brands - Plan to Purchase in Next 12 Months
- Korea SB Peripherals Ownership Among SBs
- Korea SB Software
- Korea SB Overview of Software Spending
- Korea SB Trends in Use of PC Operating Systems
- Korea SB Current vs. Planned Software Applications Usage
- Korea SB Current vs. Planned Software Applications Usage - Specialized Applications
- Korea SB Planned PC Application Usage: New Users
- Korea SB Software (Productivity, OS, Databases, Utilities) Spending Overview
- Korea SB Primary Accounting Method
- Korea SB Payroll Processing
- Korea SB Accounting Software Snapshot
- Korea SB Hosted Applications On-Demand Snapshot
- Korea SB Current and Planned Hosted/On-Demand Applications
- Korea SB Enterprise Software: CRM Snapshot
- Korea SB Enterprise Software: ERP/SCM Snapshot
- Korea SB Trends in Use of Network Operating Systems
- Korea SB Average Annual Networking Software Spending
- Korea SB Frequency of Purchasing Non-Bundled Software
- Korea SB Frequency and Methods of Software Acquisitions
- Korea SB Factors Impacting Purchase/Upgrading Software
- Korea SB Servers and Networking Hardware
- Korea SB Servers
- Korea SB LAN and Server Penetration
- Korea SB Server Installed Base
- Korea SB Average Annual LAN Server Spending
- Korea SB Server Brands Overview
- Korea SB Networking Hardware
- Korea SB Overview of Networking Hardware Spending
- Korea SB Networking-Related Technologies/Services Penetration
- Korea SB Average Annual Networking-Related Spending per SB
- Korea SB Number of PCs Currently Connected and Plan to Connect to LANs
- Korea SB Networking Technology Penetration: W-LAN, VoIP, and CTI
- Korea SB Networking Products/Brands - SBs That Purchased Networking Products LTM
- Korea SB Networking Products/Brands Purchased in the Last 12 Months
- Korea SB Storage
- Korea SB Overview of Storage Spending
- Korea SB Storage Technologies: Data Storage and Back-up Solutions
- Korea SB Storage Technologies: Network Storage Products/ Solutions
- Korea SB Storage Spending by Technology
- Korea SB Average Data Storage Capacity
- Korea SB Top Storage Brands
- Korea SB Factors Impacting Data Storage Requirements & Capabilities
- Korea SB Security
- Korea SB Overview of Security Spending
- Korea SB Security Technologies/Services Penetration
- Korea SB PC-Based Security Software Penetration
- Korea SB PC-Based Firewalls
- Korea SB Current and Planned Use of VPNs
- Korea SB Network-Based Firewall Deployment
- Korea SB Service and Support
- Korea SB Overview of Service and Support Spending
- Korea SB Total Share of Enterprises vs. Total Spending on Outsourced Business Services
- Korea SB Spending for Outsourcing of Business Functions
- Korea SB Average Annual IT Budget
- Korea SB IT-Related Services Usage
- Korea SB Technology Management Across Locations
- Korea SB Number of Full-Time IT Service and Support Employees
- Korea SB Computing Service and Support (via 3rd-Party Vendors) Spending Overview
- Korea SB Annual Custom Software Spending Overview
- Korea SB Average Annual Networking Service and Support Spending
- Korea SB Channels
- Korea SB Channel Share (Normalized) for Computer Purchases by Segment
- Korea SB Channel Usage Breakout for Computer Purchases by Segment
- Korea SB Channel Share (Normalized) for Printer Purchases by Segment
- Korea SB Channel Usage Breakout for Printer Purchases by Segment
- Korea SB Channel Usage Breakout for Software Purchases by Segment
- Korea SB Channel Usage Breakout for Current Networking Products by Segment
- Korea SB Internet
- Korea SB Overview of Internet-Related Spending
- Korea SB Internet-Related Technologies/Services Penetration
- Korea SB Average Annual Internet-Related Spending Per SB
- Korea SB Internet - Internet Access
- Korea SB Internet Snapshot
- Korea SB Leading Internet Service Providers
- Korea SB Current Adoption of High-Speed Access Lines
- Korea SB Current and Planned Applications and Business Processes Used Via the Internet
- Korea SB Online Purchasing Overview
- Korea SB Products Purchased Over the Internet
- Korea SB Internet - Web Sites
- Korea SB Web Site Penetration
- Korea SB Average Annual and Total Market Spending on Web Sites
- Korea SB Web Site Features
- Korea SB Top Five Planned Web Site Features
- Korea SB Web Site Hosting: Web Server Location
- Korea SB Web Site Hosting Providers
- Korea SB Penetration of e-Commerce Sites
- Korea SB Use of e-Commerce Transactions
- Korea SB Use of e-Commerce Functions and Revenues
- Korea SB Average Annual Spending on Intranets
- Korea SB Intranet Penetration
- Korea SB Telecommunications
- Korea SB Overview of Telecommunications Spending
- Korea SB Telecommunications-Related Technologies/Services Penetration
- Korea SB Average Monthly Telecom Spending per PC SB
- Korea SB Number of Current and Planned Telephone Lines
- Korea SB Local/Long Distance Communications Service Usage Situation
- Korea SB Likelihood of Switching to Single Telecom Provider
- Korea SB Local and Long Distance Telecom Service Provider Overview
- Korea SB Phone System Brands - Current and Planned
- Korea SB Length of Time Using Current Phone System or Centrex/IP Centrex Service
- Korea SB IP Phone Terminals Penetration
- Korea SB Telephony Equipment and Services Spending
- Korea SB Wide Area Networking (WAN) Deployment Overview
- Korea SB Appendix
- Korea SB - Glossary
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