Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: February 2009
Product Code: R149-465Description Q-Pulse provides marketers with timely information on China SMBs’ changing perceptions, attitudes, and behaviors during the current recession. Q-Pulse also provides metrics needed to predict the impact of economic forces on the IT market and to better address SMBs’ changing needs. IT marketers will be able to gauge buying sentiments and plans among businesses during the economic downturn and predict future opportunities with respect to buying cycles. This Q-Pulse report will help companies fine-tune their go-to-market product communications and selling platforms to better align with current business needs and challenges of their SMB customers.
Specifically the Q-Pulse report allows marketers to better understand the following:
- Economic Impact: SMB’s changing concerns, challenges and pain points
- Business Actions: specific actions SMBs are taking to mange through the downturn
- IT Plans & Actions: past 3 months’ purchases and planned purchases in various categories of IT
- Mindset & Attitudes: changes in SMBs with respect to their views of technology
Benefits of the quarterly intelligence report include the capacity to:
- Assess changes in category-level IT spending
- Identify key changes in how to market effectively to SMBs
- Monitor the evolving needs and pain points of SMBs
- Evaluate regional opportunities with greater clarity
This quarterly survey tracks worldwide small (SB: 1-99 employees) and medium (MB: 100-999) companies across several leading countries—with established and emerging economies. These quarterly “Q-Pulse” surveys supplement AMI’s longstanding comprehensive annual primary research of global SMB markets.Table of Contents - Background and Purpose
- Commentary & Insights
- Q-Pulse Economics: First Quarter Winners and Losers
- Q1 Outlook: Seasonal Swing Compounded by Negative Sentiment
- Where Spending is Headed: Q-Pulse Spend Share Index
- Concern / Impact of the Economic Climate on Own Business
- How SMBs Are Coping Under the Economic Climate
- Cutting Business Expenses
- Impact on Employment - Past 3 Months vs. Next 3 Months
- Actions Being Considered for Increasing Revenues
- IT Purchasing- Last Three Months
- IT Purchasing- Next Three Months
- To Close: About the SMBs in This Study
- Appendix: 2009 Q1: U.S. SMB Quarterly Pulse Tracker - Total SMB Overview
- List of Figures
- Top Changes Affecting China SMBs
- Typical Q4/Q1 Seasonal Spend Pattern
- Seasonal AMI General Model Projected IT Spend for 1Q09 versus QPulse
- 1Q09 Q-Pulse Mindshare Index® of Purchase Intent
- Concern about Impact of Economy on Business
- Impact of Economic Climate of Different Regions on Business
- Where Revenue is Generated
- Economic Setbacks Experienced
- Business Conditions Outlook for Next Three Months
- Level of Concern About Upcoming Business Conditions
- Business Cost Cutting Measures
- Business Cost Cutting Measures Among Concerned SMBs
- Managing Staffing
- Actions being Considered to Increase Revenues
- Actions Being Considered to Increase Revenues Among Concerned SMBs
- Revenue Generation by Customer Type
- IT Spending over Last Three Months
- Spending on IT Last Three Months
- Average Spending on IT Last Three Months Among Concerned SMBs
- IT Products and Services Purchased in Last 3 Months.
- Type of Software Purchased in Last Three Months
- IT Spending Over the Next Three Months
- Average Planned Spending
- Planned Spending Next 3 Months by Change in Economy
- IT Purchasing-Next Three Months
- Likelihood of Buying Type of Software in Next Three Months
- Planned Investment in IT
- Impact of IT Investment on Business
- Focusing IT Investment
- Profile of SMBs
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