Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: April 2009
Product Code: R149-477Description AMI-Partners’ 2009 U.K. SMB SaaS Channel Partners report provides a comprehensive view of the new high value channel partners that are emerging in these trying economic conditions. These partners focus on providing Software-as-a-Service (SaaS) solutions to their SMB clients. The objective of this report is to provide you with an in-depth understanding of the profile of these partners and how you can effectively recruit, engage, support and build relationships with them.
The report covers a number of topics on these high value partners including:
- Who are these partners and what are their characteristics
- What is the Total Addressable Market (TAM) for SaaS and what proportion of this flows through the channel
- How has the current economic environment influenced the decisions of these partners and their SMB clients
- What is their business model - why an increasing number of partners are transitioning to a hosted services model
- What are the challenges they face
- Who are the top vendors in this space and what is their relationship with the partners
- How do you target and engage with these partners
This report is the result of extensive analysis on AMI's comprehensive channel partner survey data. Software-as-a-Service (SaaS) adoption has been growing at a rapid pace in the U.K. SMB market over the last couple of years and a growing number of partners have transitioned their business model to take advantage of this fast growing market. The objective of this report is to provide you with an in-depth understanding of the profile of these partners and how you can effectively recruit, engage, support and build relationships with them.
Table of Contents - Report Outline
- Executive Summary: UK SMB Trends & SaaS Opportunity
- SMB Trends and Implications
- Evolution of Attitudes and Products for SMBs
- UK SaaS Overview
- Size, Growth And Opportunities In The Services Space
- U.K. SMB Growth Rate of Key IT Categories
- U.K. SMB: SaaS Landscape
- U.K. SB: Adoption of SaaS Solutions
- U.K. MB: Adoption of SaaS Solutions
- Challenges for SaaS Partners
- Overview Of UK SMB Channel Partner Market With A Focus On Partners That Offer SaaS
- Route to Market - U.K. SMB IT Investments
- U.K. Channel Partners Geographic Distribution
- U.K. Channel Partner Universe
- SaaS Partner Profile
- Firmographic Profile of SaaS Partners
- Revenue Generation
- Customers and Verticals
- Business Challenges
- Products and Solutions Offered
- Revenue from Products and Services
- Software Solutions Offered and Methods of Offering them
- Method of delivering SaaS
- Platforms used to support delivery of SaaS
- Purchase Model (Where partners acquire solutions to resell)
- Support Services from Vendors
- Most Effective Methods to Communicate with SaaS Partners
- Top vendors whose products and solutions are offered by SaaS partners
- Partner Certification
- Targeting and Supporting SaaS Partners
- Appendix
- Legends and Definitions
- 2008-2009 AMI-Partners Worldwide Channel Partner Ecosystem - Coverage of Top Markets
- U.K. Channel Partners: Survey Methodology
- U.K. SB Attitudes vs. Spending: Strategic Importance of Various Technology Related Areas During the Next 12 Months Against Penetration Levels
- U.K. MB Attitudes vs. Spending: Strategic Importance of Various Technology Related Areas During the Next 12 Months Against Penetration Levels
- Software Products and Service Offerings of SaaS Partners
- Computing and Networking Products and Service Offerings of SaaS Partners
- Telecom and Internet Products and Service Offerings of SaaS Partners
- Storage and Security Products and Service Offerings of SaaS Partners
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