Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: April 2009
Product Code: R149-478Description This report addresses the SMB telecom equipment and services market in Brazil and Mexico from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
The economies of Brazil and Mexico have experienced healthy growth rates in recent years as foreign investment has risen. These growth rates are leveling off as consumer spending and tourism cool off in the wake of global economic hardships. However, these markets still contain very attractive opportunities for IT and telecom vendors - especially in the SMB space as PC penetration continues to grow and broadband adoption rises.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in Latin America coupled with its current economic environment and future prospects.
This report provides insights and the critical blueprints to:
- Segment the SMB market in a way that capitalizes on the downturn
- Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies
- Optimize marketing to ensure the highest return-on-marketing-investments (ROMI)
Table of Contents - Executive Summary
- Market Opportunity and Outlook in a Challenging Economic Environment
- LATAM Market Size: PC vs Non-PC Small Businesses
- LATAM SMB Number of Firms by Employee Size
- LATAM SMB Number of Firms by Vertical Industry
- LATAM SMB Average Annual Revenues and Growth
- Brazil SMB Business Conditions Concern About Impact of Economy on Business
- Mexico SMB Business Conditions Concern About Impact of Economy on Business
- Brazil SMB Business Conditions Effects of Economy on Business Over Last 3 Months
- Mexico SMB Business Conditions Effects of Economy on Business Over Last 3 Months
- Brazil SMB Business Conditions Next 3 Months Business Conditions Outlook
- Mexico SMB Business Conditions Next 3 Months Business Conditions Outlook
- LATAM SMB Key Firmographic Indicators
- LATAM SMB Key Mobility Indicators
- LATAM SMB Telecom Spend Outlook Some Bright Spots In Today’s Economy
- LATAM SMB Telecom Market Opportunity and Outlook
- Products/Services Adoption Trends, Drivers and Attitudes
- LATAM SMB Telecommunications Products and Services Adoption Levels
- Phone Replacement Drivers
- Attitudes Towards Communications Solutions
- Technology Awareness and Usage Intent
- Products/Services Usage Behavior, Spending Patterns and Brand Preferences
- LATAM SMB Number of Telephone Lines; Voice Equipment/Services Adoption by Employee Size
- LATAM SMB Voice Equipment/Services Adoption by Vertical Industry
- LATAM SMB Telecom Services Adoption by Number of Employees
- Brazil SMB Bundling Services Uptake
- Mexico SMB Bundling Services Uptake
- Brazil SMB Telecom Spending Patterns
- Mexico SMB Telecom Spending Patterns
- Brazil SMB Telecom Services Providers Used
- Mexico SMB Telecom Services Providers Used The Big 3 Dominate Across All Categories
- LATAM SMB Internet Service Providers Used
- Brazil SMB Telecom Hardware Providers Used
- Mexico SMB Telecom Hardware Providers Used
- Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages
- Brazil SMB Telecom Channels Used
- Mexico SMB Telecom Channels Used
- Brazil SMB IT Decision Making Process and Influencers
- Mexico SMB IT Decision Making Process and Influencers
- LATAM SMB Information Sources for Purchase Decision Making
- LATAM SMB Business Challenges
- Brazil SMB Staffing and Business Locations Cost Cutting Measures - Current and Planned
- Mexico SMB Staffing and Business Locations Cost Cutting Measures - Current and Planned
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