Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: March 2009
Product Code: R149-479Description This report addresses the SMB telecom equipment and services market in China from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
Despite the economic crisis, there is still plenty of fixed and wireless network construction in China’s pipeline, especially now that the carrier reorganization process (China Mobile acquiring China Tietong Communications, China Telecom acquiring China Unicom’s CDMA business and network, and China Unicom’s GSM business merging with China Netcom) and the Olympics are out of the way. Network operator spending on telecom equipment in China will rise slightly over the next 12 months, driven primarily by extension of 2G infrastructure to rural areas and the deployment of 3G networks.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in China, coupled with the current economic environment and future prospects.
This report provides insights and the critical blueprints to:
- Segment the SMB market in a way that capitalizes on the downturn
- Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies
- Optimize marketing to ensure the highest return-on-marketing-investments (ROMI)
Table of Contents Executive Summary
Market Opportunity and Outlook in a Challenging Economic Environment
Emerging APAC - China SMB Number of Firms by Employee Size
Emerging APAC - China SMB Number of Firms by Vertical Industry
Emerging APAC - China SMB Average Annual Revenues and Growth
Emerging APAC - China SMB Business Conditions Concern About Impact of Economy on Business
Emerging APAC - China SMB Business Conditions: Effects of Economy on Business Over Last 3 Months
Emerging APAC - China SMB Business Conditions: Next 3 Months Business Conditions Outlook
Emerging APAC - China APAC SMB: Key Firmographic Indicators
Emerging APAC - China APAC SMB: Key Mobility Indicators
Emerging APAC - China APAC SMB Telecom Spend Outlook: Some Bright Spots In Today’s Economy
Emerging APAC - China SMB Telecom Market Opportunity and Outlook
Products/Services Adoption Trends, Drivers and Attitudes
Emerging APAC - China SMB Telecommunications Products and Services Adoption Levels
Emerging APAC - China SMB Phone Replacement Drivers
Emerging APAC - China SMB Attitudes Towards Communications Solutions
Emerging APAC - China SMB Technology Awareness and Usage Intent Cost Cutting Measures - Current and Planned
Products/Services Usage Behavior, Spending Patterns and Brand Preferences
Emerging APAC - China SMB Number of Telephone Lines; Voice Equipment/Services Adoption by Employee Size
Emerging APAC - China SMB Voice Equipment/Services Adoption by Vertical Industry
Emerging APAC - China SMB Telecom Services Adoption by Number of Employees
Emerging APAC - China SMB Bundling Services Uptake
Emerging APAC - China SMB Telecom Spending Patterns
China SMB Telecom Services Providers Used
China SMB Internet Service Providers Used
China SMB Telecom Hardware Providers Used
Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages
China SMB Telecom Channels Used
China SMB IT Decision Making Process and Influencers
China SMB Information Sources for Purchase Decision Making
China SMB Business Challenges
China SMB Staffing and Business Locations
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