Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: March 2009
Product Code: R149-480Description This report addresses the SMB telecom equipment and services market in North America from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
SMB revenues have slowed down considerably and cash flow is being squeezed. The SMB mindset is shifting towards an OPEX cost structure for IT solutions, strongly backed by compelling proof of ROI. IT and telecom spending have slowed down considerably, but some bright spots are to be seen in the ongoing transition to wireless data and smart phones, collaborative/conferencing and hosted VoIP solutions.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in North America, coupled with the current economic environment and future prospects.
This report provides insights and the critical blueprints to:
- Segment the SMB market in a way that capitalizes on the downturn
- Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies
- Optimize marketing to ensure the highest return-on-marketing-investments (ROMI)
Table of Contents Executive Summary
Market Opportunity &Outlook in a Challenging Economic Environment
North America SMB: Number of Firms by Employee Size
North America SMB: Number of Firms by Vertical Industry
North America SMB: Average Annual Revenues and Growth
U.S. SMB Business Conditions: Concern About Impact of Economy on Business
U.S. SMB Business Conditions: Effects of Economy on Business Over Last 3 Months
U.S. SMB Business Conditions: Next 3 Months Business Conditions Outlook
North America SMB: Key Firmographic Indicators
North America SMB: Key Mobility Indicators
NA SMB Telecom Spend Outlook: Some Bright Spots In Today’s Economy
North America SMB Telecom Market Opportunity and Outlook
Products/Services Adoption Trends, Drivers and Attitudes
North America SMB Telecomm Products & Services Adoption Levels
Phone Replacement Drivers
Attitudes Towards Communications Solutions
Technology Awareness and Usage Intent
Products/Services Usage Behavior, Spending Patterns & Brand Preferences
North America SMB: #of Telephone Lines; Voice Equipment/Services Adoption by Employee Size
North America SMB: Voice Equipment/Services Adoption by Vertical Industry
North America SMB: Telecom Services Adoption by # of Employees
U.S. SMB: Bundling Services Uptake
Canada SMB: Bundling Services Uptake
U.S. SMB: Telecom Spending Patterns
Canada SMB: Telecom Spending Patterns
U.S. SMB: Telecom Services Providers Used
Canada SMB Telecom Services Providers Used: The Big 3 Dominate Across All Categories
North America SMB: Internet Service Providers Used
U.S. SMB: Telecom Hardware Providers Used
Canada SMB: Telecom Hardware Providers Used
Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages
U.S. SMB: Telecom Channels Used
Canada SMB: Telecom Channels Used
U.S. SMB IT Decision Making Process and Influencers
Canada SMB IT Decision Making Process and Influencers
North America SMB Information Sources for Purchase Decision Making
North America SMB Business Challenges
U.S. SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned
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