Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: April 2009
Product Code: R149-481Description This report addresses the SMB telecom equipment and services market in the Developed Asia-Pacific (APAC) region’s 3 most developed economies - Australia, Japan and Korea from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.
Australia, Japan and Korea are all facing fading demand in their export markets as a result of a downturn in the U.S., the fallout from the global financial markets following U.S. subprime difficulties.
This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today. It provides detailed analysis on fixed-line telephony, mobile telephony, Internet, and broadband market in Japan, Australia and Korea, coupled with the current economic environment and future prospects.
This report provides insights and the critical blueprints to:
- Segment the SMB market in a way that capitalizes on the downturn
- Develop insights on the domestic telecom market along with the status of emerging technologies and future scenarios, including SMB adoption trends, drivers, attitudes, market penetration, opportunities, and channel strategies
- Optimize marketing to ensure the highest return-on-marketing-investments (ROMI)
Table of Contents - Executive Summary
- Market Opportunity &Outlook in a Challenging Economic Environment
- Developed APAC SMB: Number of Firms by Employee Size
- Developed APAC SMB: Number of Firms by Vertical Industry
- Developed APAC SMB: Average Annual Revenues and Growth
- Developed APAC SMB: Key Firmographic Indicators
- Developed APAC SMB: Key Mobility Indicators
- Developed APAC SMB Telecom Spend Outlook: Some Bright Spots In Today’s Economy
- Developed APAC SMB Telecom Market Opportunity and Outlook
- Products/Services Adoption Trends, Drivers and Attitudes
- Developed APAC SMB Telecomm Products &Services Adoption Levels
- Phone Replacement Drivers
- Attitudes Towards Communications Solutions
- Technology Awareness and Usage Intent
- Products/Services Usage Behavior, Spending Patterns &Brand Preferences
- Developed APAC SMB: #of Telephone Lines; Voice Equipment /Services Adoption by Employee Size
- Developed APAC SMB: Voice Equipment/Services Adoption by Vertical Industry
- Developed APAC SMB: Telecom Services Adoption by # of Employees
- Japan SMB: Bundling Services Uptake
- Australia SMB: Bundling Services Uptake
- Korea SMB: Bundling Services Uptake
- Japan SMB: Telecom Spending Patterns
- Australia SMB: Telecom Spending Patterns
- Korea SMB: Telecom Spending Patterns
- Japan SMB: Telecom Services Providers Used
- Australia SMB: Telecom Services Providers Used
- Korea SMB: Telecom Services Providers Used
- Developed APAC SMB: Internet Service Providers Used
- Japan SMB: Telecom Hardware Providers Used
- Australia SMB: Telecom Hardware Providers Used
- Korea SMB: Telecom Hardware Providers Used
- Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages
- Japan SMB: Telecom Channels Used
- Australia SMB: Telecom Channels Used
- Korea SMB: Telecom Channels Used
- Japan SMB IT Decision Making Process and Influencers
- Australia SMB IT Decision Making Process and Influencers
- Korea SMB IT Decision Making Process and Influencers
- Developed APAC SMB Information Sources for Purchase Decision Making
- Developed APAC SMB Business Challenges
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