Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: March 2009
Product Code: R149-485Description This report addresses the Internet from the view of service providers, online advertising/search providers, and e-commerce/webhosting providers. It begins with higher-level market opportunity, then moves to changes and impacts to the market, and then provides data and analysis pertaining to Internet access, website usage, and usage of online marketing media.
This report provides critical information to decision-makers in the following areas:
- The types of marketing and media SMBs are using to engage their customers and prospects
- How are SMBs advertising as the economic downturn wears on? Where does online marketing and media play in the larger SMB advertising portfolio?
- How SMBs are using their websites
- What are the goals of SMBs when they deploy websites? How do they view e-commerce?
- How SMBs access the Internet
- How is the cable vs. telco war playing out in the SMB market? Who is winning, who is losing?
Challenging economic times typically produce a flight to quality. This truism also applies to the North American SMB market. As the economic crisis wears on, SMBs are becoming increasingly concerned with retaining current customers and finding new customers in more targeted and cost-effective manner. This report addresses how SMBs are using the Internet in the current environment to aide in these activities.
Table of Contents - Executive Summary
- Market Opportunity and Outlook in a Challenging Economic Environment
- North America SMB: Market Sizing by Employee Size
- North America SMB: Market Sizing by Vertical
- North America SMB: Average Annual Revenues
- U.S. SMB Business Conditions: Concern About Impact of Economy on Business
- U.S. SMB Business Conditions: Effects of Economy on Business Over Last 3 Months
- U.S. SMB Business Conditions: Next 3 Months Business Conditions Outlook
- North America SMB: Key Firmographic Indicators
- North America SMB: Key Mobility Indicators
- North America SMB Internet Forecast 2008-2013
- North America SMB Internet Access Market Opportunity and Outlook
- Products/Services Adoption Trends, Drivers and Attitudes
- North America SMB Internet Access Lines
- Vendor Competition: Winners and Losers in SMB
- North America SB Service Provider Comparison
- North America MB Service Provider Comparison
- Attitudes
- U.S. SMB: Internet Spending Behavior
- Canada SMB: Internet Spending Behavior
- North America SMB: Internet Service Providers
- Products/Services Adoption Trends, Drivers and Attitudes
- North America SMB Internet Products and Services Adoption Levels
- North America SMB: How Web Sites are Used by SMBs
- North America SMB: Online Commerce Payment Options and Web Site Integrated Back Office Functions
- North America SMB Online Marketing Tools
- North America Web Site Spending Levels
- North America SB: Planned Web Site Usage
- Products/Services Adoption Trends, Drivers and Attitudes
- North America SMB: Advertising and Promotional Activities
- U.S. SB: Advertising and Promotional Activities by Vertical
- U.S. MB: Advertising and Promotional Activities by Vertical
- Canada SB: Advertising and Promotional Activities by Vertical
- Canada MB: Advertising and Promotional Activities by Vertical
- Advertising and Promotional Activities
- NA SMB Average Online Spend Per Firm
- Executive Summary
- Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages
- U.S. SMB IT Decision Makers
- Canada SMB IT Decision Makers
- North America SMB Information Sources
- North America SMB Business Challenges
- U.S. SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned
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