Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: April 2009
Product Code: R149-486Description This 43 page report explores the impact the current economic downturn has made on the SMB printing opportunity. The report includes strategies and guidance for printing and copier vendors to help maximize their opportunity. Specific actions are recommended to ensure vendors capitalize on critical changes in the printing market that can radically improve their return on marketing investments (ROMI).Table of Contents - Introduction and Notes
- Contents
- Key Findings & Implications for Vendors
- Key Findings - Business Conditions & SMBs’ Challenges
- Executive Summary
- Key Take Away for Vendors
- Opportunity Assessment for Vendors
- Opportunity targeting for Vendors
- Opportunity Optimization for Vendors
- Key Findings - SMBs’ Reaction to the Downturn
- Key Findings - Impact on IT Spending
- Key Findings - Vendor Priorities during the Downturn
- Key Findings - Priority Segment
- Key Findings - Vendor Messaging
- Key Findings - Business Profile of SMBs in India
- SMBs’ Reactions To New Business Environment
- India SMBs : Economic concerns are growing
- India SMBs : top strategic IT issues map to cost, productivity and customer intimacy concerns
- India SMBs : business conditions have been affected by the downturn
- India SMBs : have undertaken cost cutting measures to counter the effects
- High Value Printing Customer Opportunity
- India SMBs : High Value versus Medium/Low Value Printing Opportunity SMBs
- India SMBs : HVPCs also spend more on printing relative to their segment contribution
- India SMBs : High value printing customers are typically larger businesses in terms of employee size and annual revenue
- India SMBs : HVPCs’ tendency to outsource is an opportunity to capture more value prints back in-house
- India SMBs : Vendors should clearly underscore the value propositions of in-house printing to HVPCs and tie them back to business benefits
- India SMBs : LVPC’s are more aware and concerned with “Green IT” themes
- Printing Market Opportunity & Usage
- Revisions to printing opportunity due to market downturn
- Universe and IT Spending in India
- Printer & copier hardware usage amongst India SMBs
- Printing spending, shipments and install base amongst India SMBs
- Vendors should build awareness among SMBs the benefits of marketing themselves during the downturn and encourage adoption of in-house printing
- Retail stores and VARs are key printing channels
- Printing features & services used in-house
- Printer & Office Equipment Maintenance
- Decision Makers & Purchase Preference
- Purchase preferences are increasingly sophisticated
- Formalizing an IT purchase process has grown in importance
- Owner, in-house IT & LOB are most involved in the IT purchase Process
- External financing is an important part of IT purchasing
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