Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: March 2009
Product Code: R149-488Description This 36 page report explores the impact the current economic downturn has made on the SMB printing opportunity. The report includes strategies and guidance for printing and copier vendors to help maximize their opportunity. Specific actions are recommended to ensure vendors capitalize on critical changes in the printing market that can radically improve their return on marketing investments (ROMI).
Key Coverage Areas Include:
- Key Findings & Implications for Vendors
- SMBs’ Reactions To New Business Environment
- Printing Market Opportunity & Usage
- Formalizing an IT purchase process has grown in importance
Table of Contents - Introduction & Notes
- Contents
- Key Findings & Implications for Vendors
- Key Findings - Business Conditions & SMBs’ Challenges
- Key Findings - SMBs’ Reaction to the Downturn
- Key Findings - Impact on IT Spending
- Key Findings - Vendor Priorities during the Downturn
- Key Findings - Priority Segment
- Key Findings - Vendor Messaging
- Key Findings - Business Profile of SMBs in China
- SMBs’ Reactions To New Business Environment
- China SMBs top strategic IT issues map to cost, productivity communication and customer intimacy concerns
- China SMBs business conditions have been affected by the downturn
- China SMBs have undertaken cost cutting measures to counter the effects
- Economic concerns are growing among China MBs
- High Value Printing Customer Opportunity
- China SMBs : High Value Versus Medium/Low Value Printing Opportunity SMBs
- China SMBs: Increase ROI by maximizing market efforts on HVPCs
- China SMBs : High-value printing customers are typically businesses with more employees and branches
- China SMBs : HVPCs’ tendency to outsource is an opportunity to capture more value prints back in-house
- Printing Market Opportunity & Usage
- Universe and IT Spending in China
- Printer & copier hardware usage amongst China SMBs
- Printing spending, shipments and install base amongst China SMBs
- Vendors should build awareness among SMBs the benefits of marketing themselves during the downturn and encourage adoption of in-house printing
- Revisions to printing opportunity due to market downturn
- Printing features & services used in-house
- Retail stores and VARs are key printing channels
- Printer & Office Equipment Maintenance
- Decision Makers & Purchase Preference
- Purchase preferences are increasingly sophisticated
- Formalizing an IT purchase process has grown in importance
- Business owners are the key decision makers in the IT purchase process
- External financing is an important part of IT purchasing
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