Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: April 2009
Product Code: R149-489Description This report focuses on the IT Security opportunity among North American (US, Canada) small and medium businesses. Findings are based on internal studies conducted by AMI and secondary research including web/internet, industry events & vendor briefings.
Key Coverage Areas Include(but not limited to) the following:
- Executive Summary
- Economic Outlook
- IT Security Market Sizing
- IT Asset Ownership and Management
- Attitudes and Business Priorities
- Decision Making, Information Source
- Usage of IT Security
- Security Brand Usage
- Managed Security Service Adoption
The economy, which had been slowing since the latter part of 2007, suddenly went into a deep freeze in the last few months, following the global credit crisis. This shift in the economic climate has also adversely affected IT spending among North America SMBs. As AMI’s recently concluded Q-Pulse shows, a majority of US SMBs have seen their revenues decline and cash flows restricted, with a significant proportion having also experienced cancellation of sales orders and payments delayed by customers. As a result, 75 - 80% of US SMBs are concerned about the impact the continuing economic crisis will have on their business in the immediate future.
Table of Contents - Executive Summary
- The Macro Economic Environment
- U.S. & Canada SMB Business Conditions and IT Spending
- Business Conditions & IT Security Spending
- Demand Drivers and Inhibitors of Security
- Key Security Market Opportunities and Vendor Responses
- Key Messaging
- Key Differences Between U.S. SBs and MBs
- Key Differences Between Canada SBs and MBs
- Profile of Businesses
- Economic Outlook
- U.S. SMB Economic Outlook
- North American SMB Business Conditions: Next 12 Months Global Business Conditions Outlook.
- U.S. SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned
- US SMB Security Solution Payment Structures
- IT Security Market Sizing
- U.S. SMB Business Conditions and IT Spending
- Canada SMB Business Conditions and IT Spending
- U.S. SMB Security Spending and CAGR (2008-2013)
- Canada SMB Security Spending and CAGR (2008-2013)
- U.S. SMB Security Spending Breakout
- Canada SMB Security Spending Breakout
- North American SMB: Market Sizing by Employee Size and Verticals
- IT Asset Ownership and Management
- US & Canada SMB: Current Security Related IT Ownership
- US & Canada SMB: Current Usage of IT Applications Affecting Security Requirements
- North American SMB Technology Management
- Attitudes and Business Priorities
- Importance of Improving IT Security and Networking
- Importance of Improving Security Sensitive Applications
- US SMB: Factors Impacting on Security Investment
- Canada SMB: Factors Impacting on Security Investment
- U.S. SMB Purchase Preferences
- Canada SMB Purchase Preferences
- US & Canada SMB: Top 5 Business Challenge
- Decision Making, Information Source
- US SMB: Involvement in IT purchase process
- Canada SMB: Involvement in IT purchase process
- U.S. SMB Sources for IT Decision Making
- Canada SMB Sources for IT Decision Making
- Usage of IT Security
- US & Canada SMB: % of Businesses That Have Experienced Security Breach and/or Data Loss
- US & Canada SMB: Average and Total Cost of Data Recovery from Security Breach
- US SMB: Current and Planned Security Solution Usage
- Canada SMB: Current and Planned Security Solution Usage
- US SMB: Method of Purchasing Security Products
- Canada SMB: Method of Purchasing Security Products
- US SMB: Current and Planned Firewall Usage
- Canada SMB: Current and Planned Firewall Usage
- US & Canada SMB: % of Businesses That Have Spent on Security Solutions
- Security Brand Usage
- The Rise of New Anti-Virus Brands
- US SMB: Profile by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)
- Canada SMB: Profile by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)
- US SMB: Decision Makers by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)
- Canada SMB: Decision Makers by Leading 3 Anti Virus Brands Users (L3) vs. Emerging Brands Users (EB)
- Managed Security Service Adoption
- Characteristics of SMB Users by Types of Security Management
- Managed Security Service Usage and Drivers
- US & Canada SB: Profile by Security Management
- US & Canada MB: Profile by Security Management
- Managed Security Service: Focus on Simplifying Security Solutions and Outsource Security Management
- Managed Security Service: Media Usage
|
|
