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2009 Australia Small Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2008
Product Code: R149-498
Description
This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:
  • Infrastructure: hardware platforms (PCs, Notebooks, Servers)
  • Software applications
  • Storage
  • Security
  • Networking
  • IT Services, managed services
  • Telecommunications services
  • Mobility
  • Internet/IP-enabled services
The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:
  • Economic factors
  • Budgets
  • Buying behaviors
  • Decision makers
  • Channel preferences
  • Outsourcing
  • Service/support
  • Attitudes
  • Strategic planning priorities
Based on AMI's annual survey of small businesses across Australia, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines small businesses (SBs) as companies that have 1 to 99 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation.
Table of Contents
Australia SB Overview Report Outline

Australia SB Introduction

Australia SB Executive Summary

Australia SB Executive Summary Overview

Australia SB Executive Summary Market Sizing and PC Penetration

Australia SB Executive Summary Spending & Penetration

Australia SB Executive Summary Spending Overview

Australia SB Executive Summary Total Market IT/Telecommunication Spending

Australia SB Executive Summary: Three Waves of Adoption

AMI’s Three Waves of Adoption

Australia SB Executive Summary: IT Adoption Process

Australia SB Executive Summary: Key Technology Penetration by Employee Size

Australia SB Executive Summary: Key Technology Penetration by Vertical Industry

Australia SB Executive Summary: Current Software Applications Usage

Australia SB Executive Summary: Economic Outlook

Australia SB Executive Summary: Economic and Political Outlook

Australia SB Executive Summary: What/who is a “CONCERNED SB”?

Australia SB Executive Summary: Perceptions About Domestic and Worldwide Economic Conditions

Australia SB Executive Summary: Expectation of Changes in Economic Conditions in Next 12 Months

Australia SB Executive Summary: Economic Conditions Form Concerned SBs

Australia SB Executive Summary: Concerned SBs Overview

Australia SB Executive Summary: Economic Profile: Concerned SBs

Australia SB Executive Summary: Importance of Strategic IT Issues

Australia SB Executive Summary: Purchase Preferences and Processes Concerned SBs vs. All SBs

Australia SB Executive Summary: Key Technology Penetration

Australia SB Executive Summary: Key Technology Deployment Intentions

Australia SB Executive Summary: Economic Indicators

Australia SB Management Summary: Sectors and Themes Driving SB IT Markets

Australia SB Management Summary: SB IT Market Drivers

Australia SB Management Summary: Key Themes - Infrastructure

Australia SB Management Summary: Infrastructure Profile

Australia SB Management Summary: Key Themes - Mobility & Telephony

Australia SB Management Summary: Mobility Firms Profile

Australia SB Hosted IP Users Profile

Australia SB Management Summary: Consolidated IP Network Firms Profile

Australia SB Management Summary: Key Themes - IT Services

Australia SB Managed Services Users Profile

Australia SB Management Summary: Key Themes - Software

Australia SB Management Summary: Software Buyers Profile

Australia SB Management Summary: Key Themes - Internet

Australia SB Management Summary: Business Process Enabled Firms Profile

Australia SB Management Summary: Intranet Users Profile

Australia SB Management Summary: Key Themes - Storage

Australia SB Management Summary: Storage Buyers Profile

Australia SB Management Summary: Key Themes - Security

Australia SB Management Summary: Security Buyers Profile

Australia SB Management Summary: Attitudes and Purchase Decision Making

Australia SB Management Summary: Channels

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