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2009 Germany Small Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2008
Product Code: R149-503
Description
This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:
  • Infrastructure: hardware platforms (PCs, Notebooks, Servers)
  • Software applications
  • Storage
  • Security
  • Networking
  • IT Services, managed services
  • Telecommunications services
  • Mobility
  • Internet/IP-enabled services
The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:
  • Economic factors
  • Budgets
  • Buying behaviors
  • Decision makers
  • Channel preferences
  • Outsourcing
  • Service/support
  • Attitudes
  • Strategic planning priorities
Based on AMI's annual survey of small businesses across Canada, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines small businesses (SBs) as companies that have 1 to 99 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation.
Table of Contents
Germany SB Overview Report Outline

Germany SB Introduction

Germany SB Executive Summary

Germany SB Executive Summary: SB Overview

Germany SB Executive Summary: Market Sizing and PC Penetration

Germany SB Executive Summary: Spending & Penetration

Germany SB Executive Summary: Spending Overview

Germany SB Executive Summary: Total Market IT/Telecommunication Spending

Germany SB Executive Summary: Three Waves of Adoption

AMI’s Three Waves of Adoption

Germany SB Executive Summary: IT Adoption Process

Germany SB Executive Summary: Key Technology Penetration by Employee Size

Germany SB Executive Summary: Key Technology Penetration by Vertical Industry

Germany SB Executive Summary: Current Software Applications Usage

Germany SB Executive Summary: Economic Outlook

Germany Executive Summary: Economic Outlook

Germany SB Executive Summary: What/who is a “CONCERNED SB”?

Germany SB Executive Summary: Perceptions About Domestic and Worldwide Economic Conditions

Germany SB Executive Summary: Expectation of Changes in Economic Conditions in Next 12 Months

Germany SB Executive Summary: Economic Conditions Form Concerned SBs

Germany SB Executive Summary: Concerned SBs Overview

Germany SB Executive Summary: Economic Profile: Concerned SBs

Germany SB Executive Summary: Importance of Strategic IT Issues

Germany SB Executive Summary: Purchase Preferences and Processes Concerned SBs vs. All SBs

Germany SB Executive Summary: Key Technology Penetration

Germany SB Executive Summary: Key Technology Deployment Intentions

Germany : Economic Indicators

Germany SB Management Summary: Sectors and Themes Driving SMB IT Markets

Germany SB Management Summary: SMB IT Market Drivers

Germany SB Management Summary: Key Themes - Infrastructure

Germany SB Management Summary: Infrastructure Profile

Germany SB Management Summary: Key Themes - Mobility & Telephony

Germany SB Management Summary: Mobility Firms Profile

Germany SB Hosted IP Users Profile

Germany SB Management Summary: Consolidated IP Network Firms Profile

Germany SB Management Summary: Key Themes - IT Services

Germany SB Managed Services Users Profile

Germany SB Management Summary: Key Themes - Software

Germany SB Management Summary: Software Buyers Profile

Germany SB Management Summary: Key Themes - Internet

Germany SB Management Summary: Business Process Enabled Firms Profile

Germany SB Management Summary: Intranet Users Profile

Germany SB Management Summary: Key Themes - Storage

Germany SB Management Summary: Storage Buyers Profile

Germany SB Management Summary: Key Themes - Security

Germany SB Management Summary: Security Buyers Profile

Germany SB Management Summary: Attitudes and Purchase Decision Making

Germany SB Management Summary: Channels

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