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2009 Australia Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2008
Product Code: R149-512
Description
This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:
  • Infrastructure: hardware platforms (PCs, Notebooks, Servers)
  • Software applications
  • Storage
  • Security
  • Networking
  • IT Services, managed services
  • Telecommunications services
  • Mobility
  • Internet/IP-enabled services
The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:
  • Economic factors
  • Budgets
  • Buying behaviors
  • Decision makers
  • Channel preferences
  • Outsourcing
  • Service/support
  • Attitudes
  • Strategic planning priorities
Based on AMI's annual survey of medium businesses across Australia, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation.
Table of Contents
Australia MB Overview Report Outline

Australia MB Introduction

Australia MB Executive Summary

Australia MB Executive Summary: Firmographics

Australia MB Executive Summary: Market Sizing by Employee Size and Vertical Industries

Australia MB Executive Summary: Spending & Penetration

Australia MB Executive Summary: Spending Overview

Australia MB Executive Summary: Total Market IT/Telecommunication Spending

Australia MB Executive Summary: Three Waves of Adoption

AMI’s Three Waves of Adoption

Australia MB Executive Summary: IT Adoption Process

Australia MB Executive Summary: Key Technology Penetration by Employee Size

Australia MB Executive Summary: Key Technology Penetration by Vertical Industry

Australia MB Executive Summary: Current Software Applications Usage

Australia MB Executive Summary: Economic Outlook

Australia MB Executive Summary: What/who is a “CONCERNED MB”?

Australia MB Executive Summary: Perceptions About Domestic and Worldwide Economic Conditions

Australia MB Executive Summary: Expectation of Changes in Economic Conditions in Next 12 Months

Australia MB Executive Summary: Economic Conditions Form Concerned MBs

Australia MB Executive Summary: Concerned MBs Overview

Australia MB Executive Summary: Economic Profile: Concerned MBs

Australia MB Executive Summary: Importance of Strategic IT Issues

Australia MB Executive Summary: Executive Summary: Purchase Preferences and Processes

Australia MB Executive Summary: Key Technology Penetration

Australia MB Executive Summary: Key Technology Deployment Intentions

Australia MB Executive Summary: Economic Indicators

Australia MB Management Summary: Sectors and Themes Driving SMB IT Markets

Australia MB Management Summary: SMB IT Market Drivers

Australia MB Management Summary: Key Themes - Infrastructure

Australia MB Management Summary: Key Themes - Infrastructure

Australia MB Management Summary: Infrastructure Profile PC Buyers

Australia MB Management Summary: Infrastructure Profile Printer Buyers

Australia MB Management Summary: Key Themes - Mobility & Telephony

Australia MB Management Summary: Mobility Firms Profile

Australia MB Hosted IP Users Profile

Australia MB Management Summary: Consolidated IP Network Firms Profile

Australia MB Management Summary: Key Themes - IT Services

Australia MB Managed Services Users Profile

Australia MB Management Summary: Key Themes - Software

Australia MB Management Summary: Software Buyers Profile

Australia MB Management Summary: Key Themes - Internet

Australia MB Management Summary: Business Process Enabled Firms Profile

Australia MB Management Summary: Intranet Users Profile

Australia MB Management Summary: Key Themes - Storage

Australia MB Management Summary: Storage Buyers Profile

Australia MB Management Summary: Key Themes - Security

Australia MB Management Summary: Security Buyers Profile

Australia MB Management Summary: Attitudes and Purchase Decision Making

Australia MB Management Summary: Channels

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