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2009 Germany Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2008
Product Code: R149-517
Description
This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:
  • Infrastructure: hardware platforms (PCs, Notebooks, Servers)
  • Software applications
  • Storage
  • Security
  • Networking
  • IT Services, managed services
  • Telecommunications services
  • Mobility
  • Internet/IP-enabled services
The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:
  • Economic factors
  • Budgets
  • Buying behaviors
  • Decision makers
  • Channel preferences
  • Outsourcing
  • Service/support
  • Attitudes
  • Strategic planning priorities
Based on AMI's annual survey of medium businesses across Australia, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation.
Table of Contents
Germany MB Overview Report Outline

Germany MB Introduction

Germany MB Executive Summary

Germany MB Executive Summary: Firmographics

Germany MB Executive Summary: Market Sizing and PC Penetration

Germany MB Executive Summary: Spending & Penetration

Germany MB Executive Summary: Spending Overview

Germany MB Executive Summary: Total Market IT/Telecommunication Spending

Germany MB Executive Summary: Three Waves of Adoption

AMI’s Three Waves of Adoption

Germany MB Executive Summary: IT Adoption Process

Germany MB Executive Summary: Key Technology Penetration by Employee Size

Germany MB Executive Summary: Key Technology Penetration by Vertical Industry

Germany MB Executive Summary: Current Software Applications Usage

Germany MB Executive Summary: Economic Outlook

Germany MB Executive Summary: What/who is a “CONCERNED MB”?

Germany MB Executive Summary: Perceptions About Domestic and Worldwide Economic Conditions

Germany MB Executive Summary: Expectation of Changes in Economic Conditions in Next 12 Months

Germany MB Executive Summary: Economic Conditions Form Concerned MBs

Germany MB Executive Summary: Concerned MBs Overview

Germany MB Executive Summary: Economic Profile: Concerned MBs

Germany MB Executive Summary: Importance of Strategic IT Issues

Germany MB Executive Summary: Purchase Preferences and Processes

Germany MB Executive Summary: Key Technology Penetration

Germany MB Executive Summary: Key Technology Deployment Intentions

Germany MB Executive Summary: Economic Indicators

Germany MB Management Summary: Sectors and Themes Driving SMB IT Markets

Germany MB Management Summary: SMB IT Market Drivers

Germany MB Management Summary: Key Themes - Infrastructure

Germany MB Management Summary: Infrastructure Profile

Germany MB Management Summary: Infrastructure Profile

Germany MB Management Summary: Key Themes - Mobility & Telephony

Germany MB Management Summary: Mobility Firms Profile

Germany MB Hosted IP Users Profile

Germany MB Management Summary: Consolidated IP Network Firms Profile

Germany MB Management Summary: Key Themes - IT Services

Germany MB Managed Services Users Profile

Germany MB Management Summary: Key Themes - Software

Germany MB Management Summary: Software Buyers Profile

Germany MB Management Summary: Key Themes - Internet

Germany MB Management Summary: Business Process Enabled

Germany MB Management Summary: Intranet Users Profile

Germany MB Management Summary: Key Themes - Storage

Germany MB Management Summary: Storage Buyers Profile

Germany MB Management Summary: Key Themes - Security

Germany MB Management Summary: Security Buyers Profile

Germany MB Management Summary: Attitudes

Germany MB Management Summary: Purchase Decision Making

Germany MB Management Summary: Channels

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