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2009 India Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2008
Product Code: R149-518
Description
This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:
  • Infrastructure: hardware platforms (PCs, Notebooks, Servers)
  • Software applications
  • Storage
  • Security
  • Networking
  • IT Services, managed services
  • Telecommunications services
  • Mobility
  • Internet/IP-enabled services
The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:
  • Economic factors
  • Budgets
  • Buying behaviors
  • Decision makers
  • Channel preferences
  • Outsourcing
  • Service/support
  • Attitudes
  • Strategic planning priorities
Based on AMI's annual survey of medium businesses across Australia, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation.
Table of Contents
India MB Overview Report Outline

India MB Introduction

India MB Executive Summary

India MB Executive Summary: India MB Overview

India MB Executive Summary: Spending & Penetration

India MB Executive Summary: Market Sizing and PC Penetration

India MB Executive Summary: Spending Overview

India MB Executive Summary: Total Market IT/Telecommunication Spending

India MB Executive Summary: Three Waves of Adoption

AMI’s Three Waves of Adoption

India MB Executive Summary: IT Adoption Process

India MB Executive Summary: Key Technology Penetration by Employee Size

India MB Executive Summary: Key Technology Penetration by Vertical Industry

India MB Executive Summary: Current Software Applications Usage

India MB Executive Summary: Economic Outlook

India MB Executive Summary: Economic and Political Outlook

India MB Executive Summary: What/who is a “CONCERNED MB”?

India MB Executive Summary: Perceptions About Domestic and Worldwide Economic Conditions

India MB Executive Summary: Expectation of Changes in Economic Conditions in Next 12 Months

India MB Executive Summary: Economic Conditions - Concerned MBs

India MB Executive Summary: Concerned MBs Overview

India MB Executive Summary: Economic Profile: Concerned MBs

India MB Executive Summary: Importance of Strategic IT Issues

India MB Executive Summary: Purchase Preferences and Processes Concerned MBs vs. All MBs

India MB Executive Summary: Key Technology Penetration

India MB Executive Summary: Key Technology Deployment Intentions

India Economic Indicators

India MB Management Summary: Sectors and Themes Driving SMB IT Markets

India MB Management Summary: SMB IT Market Drivers

India MB Management Summary: Key Themes - Infrastructure

India MB Management Summary: Infrastructure Profile PC Buyers

India MB Management Summary: Infrastructure Profile Printer Buyers

India MB Management Summary: Key Themes - Mobility & Telephony

India MB Management Summary: Mobility Firms Profile

India MB Hosted IP Users Profile

India MB Management Summary: Consolidated IP Network Firms Profile

India MB Management Summary: Key Themes - IT Services

India MB Management Summary: Key Themes - IT Services

India MB Managed Services Users Profile

India MB Management Summary: Key Themes - Software

India MB Management Summary: Key Themes - Software

India MB Management Summary: Software Buyers Profile

India MB Management Summary: Key Themes - Internet

India MB Management Summary: Business Process Enabled Firms Profile

India MB Management Summary: Intranet Users Profile

India MB Management Summary: Key Themes - Storage

India MB Management Summary: Storage Buyers Profile

India MB Management Summary: Key Themes - Security

India MB Management Summary: Security Buyers Profile

India MB Management Summary: Attitudes and Purchase Decision Making

India MB Management Summary: Channels

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