Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: December 2008
Product Code: R149-527Description This report analyzes U.S. SMB adoption of key business solutions, including customer relationship management (CRM), enterprise resource planning (ERP) accounting and other business applications, using AMI-Partners' tiered segmentation methodology. This segmentation enables AMI to characterize a business's propensity to adopt IT solutions as a means to grow and manage the enterprise. By segmenting the SMB market using an IT-adoption algorithm, AMI-Partners is able to accurately profile businesses across a spectrum of attributes, including business characteristics, decision making, attitudes, business processes, and IT usage, enabling actionable go-to-market strategy development.
The study examines SMBs' adoption and plans to adopt business applications and solutions based on this segmentation model, which categorizes customers into four distinct segments: AMI Tier 1 SMBs (Enterprise Adopters), AMI Tier 2 SMBs (Early Adopters), AMI Tier 3 SMBs (Value Adopters), and AMI Tier 4 SMBs (Need-Help Adopters). Based on proprietary research with more than 1,000 SMBs, the report:
- Assesses SMB customers' current adoption and future plans in the U.S. business software market for accounting, ERP and CRM solutions
- Examines related trends such as Internet-related technologies and solutions, software-as-services/hosted applications and IT and business process outsourcing services
- Analyzes industry dynamics, including the competitive landscape, and the role of the channel;
- Provides relevant background demographics and methodology
AMI-Partners defines small businesses (SBs) as companies that have 1 to 99 employees, and medium businesses (MBs) as companies that have 100 to 999 employees. Both SBs and MBs must also be non-residential and non-governmental organizations, and not a franchise of a larger corporation.
AMI-Partners' Market Overview reports are presented in a highly actionable, graphical format with go-to-market insights and analysis. For more information, email us here, or call us directly.
Table of Contents - Applications Segmentation Outline
- U.S. SMB Business Applications Segmentation Rationale and Methodology
- U.S. SMB Business Applications Segmentation Introduction
- AMI-Partners’ Market Segmentation Theory
- Actionable AMI Segmentation
- AMI-Partners SB & MB Segmentation Methodology
- U.S. SMB Definitions
- U.S. SMB Sampling Pool by Company Size
- U.S. Business Definition by Vertical Industry
- U.S. SMB Sampling Pool By Vertical Industry
- U.S. SMB Business Applications Executive Summary
- U.S. SMB Business Applications Segmentation Identifies Four Distinct SMB Tiers
- U.S. SB Distribution of Firms by Segment
- U.S. MB Distribution of Firms by Segment
- U.S. SB IT Spending Ratio
- U.S. MB IT Spending Ratio
- U.S. SB Total Software Spending
- U.S. MB Total Software Spending
- U.S. SB IT Adoption Process
- U.S. MB IT Adoption Process
- U.S. SB Firmographic Profile
- U.S. MB Firmographic Profile
- U.S. SMB Employee & Company Demographic Overview
- U.S. SB Technology Environment by Segment
- U.S. MB Technology Environment by Segment
- U.S. SBs Are Managing A Less Sophisticated Environment
- But Limited Resources
- U.S. MBs Are Managing More Complexity
- More Sophisticated Resources
- U.S. SB Top Five Software Channels Summary
- U.S. MB Top Five Software Channels Summary
- U.S. SB Decision Making and Channel Preferences
- U.S. MB Decision Making and Channel Preferences
- U.S. SB IT Decision Making Preferences
- U.S. MB IT Decision Making Preferences
- U.S. SB Awareness: Impact of Various Information Sources
- U.S. MB Awareness: Impact of Various Information Sources
- U.S. SB Opinion Poll: Excellence Ratings for Software Brands
- U.S. MB Opinion Poll: Excellence Ratings for Software Brands
- U.S. SB Opinion Poll: Excellence Ratings for Online Services Brands
- U.S. MB Opinion Poll: Excellence Ratings for Online Services Brands
- U.S. SBs: Time to Return on Business Solutions
- U.S. MBs: Time to Return on Business Solutions
- SMB Segments: IT Mindset & Purchase Process Implications
- U.S. SMB Accounting Profile
- U.S. SMB ERP/SCM Profile
- U.S. SMB CRM Profile
- U.S. SMB Hosted/SaaS Profile
- U.S. SMB Business Applications Market Overview-SMB Demogrpaphics
- U.S. SB Owner Demographic Profile
- U.S. MB Owner Demographic Profile
- U.S. SMB Employee & Company Demographic Overview
- U.S. SMB Employee & Company Demographic Overview
- U.S. SB Average Annual Revenues Per Firm, Growth, Revenue Generation by Customer Type/Location and Type of Suppliers
- U.S. MB Average Annual Revenues Per Firm, Growth, Revenue Generation by Customer Type/Location and Type of Suppliers
- U.S. SB Survey Respondent Psychographic Profile
- U.S. MB Survey Respondent Psychographic Profile
- U.S. SMB Business Applications Attitudes and Dynamics: Software and Related Areas
- Applications Usage
- U.S. SMB Current Applications Usage (cont’d)
- U.S. SB Attitudes: Top Five Most Important Issues Hindering Business Growth
- U.S. MB Attitudes: Top Five Most Important Issues Hindering Business Growth
- U.S. SB Attitudes: Strategic Importance of Various IT-Related Issues During the Next 12 Months
- U.S. MB Attitudes: Strategic Importance of Various IT-Related Issues During the Next 12 Months
- U.S. SB Technology Awareness Level
- U.S. SB Technology Awareness Level
- U.S. MB Technology Awareness Level
- U.S. MB Technology Awareness Level
- U.S. SMB Business Applications Accounting Adoption and Trends
- U.S. SB Accounting Software Overview
- U.S. MB Accounting Software Overview
- U.S. SMB Business Applications ERP Adoption and Trends
- U.S. SMB ERP Software Market Outlook
- U.S. SB ERP/SCM Snapshot
- U.S. MB ERP/SCM Snapshot
- U.S. Top SB ERP/SCM Brands
- U.S. Top MB ERP/SCM Brands
- U.S. SMB Business Applications CRM Adoption and Trends
- U.S. SMB CRM Software Market Outlook
- U.S. SB CRM Snapshot
- U.S. MB CRM Snapshot
- U.S. Top 10 SB CRM Brands
- U.S. Top 10 MB CRM Brands
- U.S. SMB Business Applications Hosted/Sofware as a Service (SaaS) Applications Trends
- U.S. SMB Hosted/SaaS Application Market Outlook
- U.S. SB Hosted/ On-Demand Applications Snapshot
- U.S. MB Hosted/ On-Demand Applications Snapshot
- U.S. SMB Business Applications Software Buying Preferences and Spending
- U.S. SMB Software Channel Usage Summary
- U.S. SB Channel Breakout for Software Purchases
- U.S. MB Channel Breakout for Software Purchases
- U.S. SB Methods of Acquiring Software
- U.S. MB Methods of Acquiring Software
- U.S. SB Bundled Software with PC Purchases
- U.S. MB Bundled Software with PC Purchases Lower tiers have are most likely to purchase a bundled software application when buying a PC.
- U.S. SB Software Upgrade Drivers
- U.S. MB Software Upgrade Drivers
- U.S. SMB Business Applications Related Trends: Internet and E-commerce Usage
- U.S. SB Internet Usage Overview
- U.S. MB Internet Usage Overview
- U.S. SB Web Site & Intranet Adoption
- U.S. MB Web Site & Intranet Adoption
- U.S. SB Online Marketing Tools Adoption and Back-Office Web Site Integration
- U.S. MB Online Marketing Tools Adoption and Back-Office Web Site Integration
- U.S. SB e-Commerce Overview
- U.S. MB e-Commerce Overview
- U.S. SMB PDA & PDA Smart Phones Usage
- U.S. SB Mobile Services
- U.S. MB Mobile Services
- U.S. SMB Business Applications Related Trends: IT and Business Process Outsourcing Services
- U.S. SB Usage and Spending on Select IT-Related Services
- U.S. MB Usage and Spending on Select IT-Related Services
- U.S. SB IT Services Outsourcing
- U.S. MB IT Services Outsourcing
- U.S. SB Business Process Outsourcing
- U.S. SB Business Process Outsourcing Offshore
- U.S. MB Business Process Outsourcing
- U.S. MB Business Process Outsourcing Offshore
- U.S. SB Payroll Processing and Direct Deposit
- U.S. MB Payroll Processing and Direct Deposit
- U.S. SMB Business Applications Related Trends: Penetration and Installed Base of PC and Networking Operating Systems
- U.S. SB Trends in Network Operating Systems Usage
- U.S. MB Trends in Network Operating Systems Usage
- U.S. SB Trends in Network Operating Systems Usage
- U.S. MB Trends in Network Operating Systems Usage
- U.S. SMB Applications & Solutions Market Overview and Assessment: Related Trends IT And Business Process utsourcing Services
- U.S. SB Technology Management
- U.S. MB Technology Management
- U.S. SB Sources for PC Service & Support Related Needs
- U.S. MB Sources for PC Service & Support Related Needs
- U.S. SB Managed IT Services
- U.S. SB Managed IT Services
- U.S. MB Managed IT Services
- U.S. MB Managed IT Services
- U.S. SMB Applications & Solutions Market Overview and Assessment: Related Trends Penetration and Installed Base of PC, LAN, Server and Infrastructure Software
- U.S. SMB LAN and Server Penetration
- U.S. SMB Trends in Network Operating Systems Usage
- U.S. SMB Trends in Network Operating Systems Usage (Cont’d)
- U.S. SB Database, Business Intelligence Software and Middleware Solutions
- U.S. MB Database, Business Intelligence Software and Middleware Solutions
- U.S. SMB Database, Business Intelligence Software and Middleware Solutions
- U.S. SB Typical Dedicated Server Workloads
- U.S. MB Typical Dedicated Server Workloads
- U.S. SMB Business Applications Appendix
- U.S. SMB Channel Partners Definitions
- U.S. SMB Acronyms
- U.S. SMB Glossary
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