ILECs, CLECs or Cable Service Providers: Who Owns the Highest Value SMB Customers?:

ILECs, CLECs or Cable Service Providers: Who Owns the Highest Value SMB Customers?

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: May 2009
Product Code: R149-535

Description

This report provides an overview of AMI’s go-to-market SMB segmentation model. It highlights key characteristics and ICT usage profiles of each segment, along with an assessment of the addressable market (TAM) within each segment.

ISPs, such as AT&T, Verizon, and cable companies’ customer bases are examined from a segmentation standpoint to assess who is better positioned to sell higher margin managed IP services down the road.

Finally, the report also highlights a simple process ISPs/vendors may follow to optimize/balance the composition of their customer base by applying AMI’s segmentation and predictive analytics tools.

Table of Contents

REPORT OVERVIEW
INTRODUCTION
MARKET SIZE
SMB SEGMENTATION OVERVIEW AND MARKET SIZE TOTAL FOR 2008
COMMUNICATION ADOPTION PROFILES BY SEGMENT
KEY PLAYERS IN THE US SMB INTERNET ACCESS MARKET
US SMB ISPs AND THE COMPOSITION OF THEIR CUSTOMER BASE BY TYPE OF SEGMENT
DEPLOYING PREDICTIVE MODELS TO ACQUIRE HIGH-VALUE CUSTOMERS

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