2009 Overview of the Business & Enterprise Application Software and Services Market in Latin America

• Determine which segments of the market are poised for long-term growth.
• Understand the potential implications a paradigm shift in business models as the industry transitions to service-based offerings.
• Assess SMB market readiness for hosted application services.
• Envision alternative vendor participation scenarios in the evolving market for hosted services

Executive Summary

Objectives

LATAM Software SMB Software & Services Spending Forecast

LATAM Software SMB Software & Services Spending by Sector

LATAM Software SMB Software & Services Spending by Product Category

Benefits of Enterprise Business Applications

LATAM Software SMB s(2008 Adoption)

Addressable Market for Enterprise Software

Industry drivers of Software as a service (SaaS)

Framework for Tiered Packaging Model for SaaS Solutions

Positioning Options for a SaaS Enterprise Application Play

Relative Strengths of Software & Service Vendors

Summary of Findings

Market Size & Overview Summary

Business Applications and Software Services Market

SMB Spending on Business Application Software & Services

Mix of SMB Spending on Business Application Software & Services

LATAM Software SMB: Average Spending on Business Application Software & Services

Accounting Software Adoption Trends - LATAM Software SMBs

ERP Software Adoption Trends - LATAM Software SMBs

CRM Software Adoption Trends - LATAM Software SMBs

Collaborative Software Adoption Trends - LATAM Software SMBs

Addressable Market Remains Under-served

Economic Outlook - Effect on Enterprise Software Solutions

Traditional Licensed Software Model vs. Software as a Service (SaaS)

Conditions For SMB Market Readiness To Adopt Hosted Application Services

SaaS Is Building Momentum Among Small And Mid-Market Firms

Trends in Hosted (SaaS) Services Adoption Among LATAM Software SMBs

Broadband Penetration of SMBs and by Industry Sector

Niche And Cross-Functional Service Models Span The Enterprise

Hosted Service Adoption Among LATAM Software SMBs (2008)

SMB Adoption of Select BPO Applications

Appendices