2009 State of the U.K. SMB Market Q-Pulse Wave 2 - Understanding the SMB Landscape During an Economic Downturn - Q2, 2009 Results and Outlook for Q3, 2009

• Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
• Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009.
• Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
• Track changes in buying process and criteria.

• AMI’s most recent Q-Pulse plus the earlier Q-Pulse conducted in Q1 ’09.
• AMI’s Comprehensive Annual study of SMBs—conducted in early Q4 ’08.
• AMI’s Dynamic Global Model

Report Outline

Objectives, Scope and Methodology

Executive Summary

Economic Impact on SMBs/Weathering the Storm/ Business Actions

U.K. SMB Perceptions & Reactions to the Downturn

U.K. SMB Perceptions & Reactions to the Downturn by Vertical

U.K. SBs Weathering the Storm

U.K. MBs Weathering the Storm

U.K. SMBs Weathering the Storm by Vertical

U.K. SMBs Cost Cutting Plans Next 3-6 Months

U.K. SMBs Cost Cutting Actions Next 3-6 Months by Vertical

U.K. SMB Actions Being Considered to Increase Revenues

U.K. SMB Actions Being Considered to Increase Revenues by Vertical

ICT Adoption/Strategic Importance Mindset

AMI’s Three Waves of Adoption

U.K. SMB: ICT Penetration & Adoption Process

U.K. SB Attitudes

U.K. MB Attitudes

U.K. SMB Importance of Strategic IT Issues - TOP 10 Areas

Current and Future Purchase Plans

ICT Purchases and Plans Summary

U.K. SMB IT Product/Services Purchases: Last 3 Months

U.K. SB IT Products: Intentions vs. Purchases

U.K. MB IT Products: Intentions vs. Purchases

U.K. SMB IT Product Unit Purchases: Last 3 Months

U.K. SMB Outsourced IT Services Usage

U.K. SMB IT Spending: Type of Software Purchased in Last 3 Months

U.K. SMB IT Purchase Plans in Next 3 Months

U.K. SMB Planned Usage of Outsourced IT Services

U.K. SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months

U.K. SMB IT Product Unit Purchases: Next 3 Months

U.K. SMB - Interest in flavors of SaaS and ITaaS

Market Opportunity Assessment/Total Addressable Market

UK SMB ICT Market - Total ICT Spending Summary

U.K. SMB IT Products/Services Purchasing: Current and Planned

U.K. SMB Total ICT Market Quarterly Spending

U.K. SMB Quarterly Spending Swings Compounded by Negative Sentiment

U.K. SMB Total Market ICT Spending by Category

U.K. SMB Average ICT Spending by Product: Last 3 Months

U.K. SMB Average ICT Spending by Product: Next 3 Months

Purchase Behavior and Decision Making

U.K. SB Purchase Decision Making

U.K. MB - Purchase Decision Making Drivers

U.K. SMBs - Purchase Decision Makers Quarterly Comparison

U.K. SMB Historical Sources of Information

U.K. SMBs QP2 ‘09 Sources of Information: SB vs. MB

U.K. SMB Brand Selection Criteria

U.K. SB Focus of Significant Technology Investments

U.K. MB Focus of Significant Technology Investments

Competitive Landscape

U.K. SMB: Computing Products Competitive Landscape -

Brand MindShare

U.K. SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Brand MindShare

Routes-To-Market & Channel Partner Perspective

U.K. SMB Channel Utilization: % of SMBs Utilizing Channels for Recent IT Purchases

U.K. SMB Channel Utilization: % of SMBs Utilizing Channels by Product Category

U.K. SMB Channel Utilization: Outsourced IT Services Providers

Appendix

U.K. SMB Demographics: Sample Distribution by Employee Size and Vertical Industries

U.K. SMB Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs

U.K. SB Firmographic Overview by Employee Size

U.K. MB Firmographic Overview by Employee Size

U.K. SMB Firmographic Overview by Vertical