Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: June 2009
Product Code: R149-546Description This report summarizes the findings of the second wave of AMI’s Q-Pulse survey conducted among small and medium businesses (SMBs) in Germany.
The survey was completed during April/May 2009. These findings are compared to the first wave of Q-Pulse (QP1 2009) and prior AMI survey research (Q4 2008).
The main study objectives include the following:
- Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009.
- Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
- Track changes in buying process and criteria.
AMI utilized the following for this analysis:
- AMI’s most recent Q-Pulse plus the earlier Q-Pulse conducted in Q1 ’09.
- AMI’s Comprehensive Annual study of SMBs—conducted in early Q4 ’08.
- AMI’s Dynamic Global Model
Table of Contents - Report Outline
- Objectives, Scope and Methodology
- Economic Impact on SMBs/Weathering the Storm/ Business Actions
- Germany SMB Perceptions & Reactions to the Downturn
- Germany SMB Perceptions & Reactions to the Downturn
- Germany SBs Weathering the Storm
- Germany MBs Weathering the Storm
- Germany SMBs Weathering the Storm by Vertical
- Germany SMBs Cost Cutting Plans Next 3-6 Months
- Germany SMBs Cost Cutting Actions Next 3-6 Months
- Germany SMB Actions Being Considered to Increase Revenues
- Germany SMB Actions Being Considered to Increase Revenues
- ICT Adoption/Strategic Importance Mindset
- AMI’s Three Waves of Adoption
- Germany SMB: ICT Penetration & Adoption Process
- Germany SB Attitudes
- Germany MB Attitudes
- Germany SMB Importance of Strategic IT Issues - TOP 10 Areas
- Current & Future Purchase Plans
- Germany SMB ICT Purchases and Plans Summary
- Germany SMB IT Product/Services Purchases: Last 3 Months
- Germany SB IT Products: Intentions vs. Purchases
- Germany MB IT Products: Intentions vs. Purchases
- Germany SMB IT Product Unit Purchases: Last 3 Months
- Germany SMB Outsourced IT Services Usage
- Germany SMB IT Spending: Type of Software Purchased in Last 3 Months
- Germany SMB IT Purchase Plans in Next 3 Months
- Germany SMB Planned Usage of Outsourced IT Services
- Germany SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months
- Germany SMB IT Product Unit Purchases: Next 3 Months
- Germany SMB - Interest in flavors of SaaS and ITaaS
- Market Opportunity Assessment/Total Addressable Market
- Germany SMB ICT Market: Total ICI Spending Summary
- Germany SMB IT Products/Services Purchasing: Current and Planned
- Germany SMB Total ICT Market Quarterly Spending
- Germany SMB Quarterly Spending Swings Compounded by Negative Sentiment
- Germany SMB Total Market ICT Spending by Category
- Germany SMB Average ICT Spending by Product: Last 3 Months
- Germany SMB Average ICT Spending by Product: Next 3 Months
- Purchase Behavior and Decision Making
- Germany SB Purchase Decision Making
- Germany MB Purchase Decision Making Drivers
- Germany SMBs - Purchase Decision Makers Quarterly Comparison
- Germany SMB Historical Sources of Information
- Germany SMBs QP2 ’09 Sources of Information: SB vs. MB
- Germany SMB Brand Selection Criteria
- Germany SB Focus of Significant Technology Investments
- Germany MB Focus of Significant Technology Investments
- Competitive Landscape
- Germany SMB: Computing Products Competitive Landscape - Brand MindShare
- Germany SMB: Networking, Security, Storage and Telecom Products- Brand Mind-Share
- Routes-To-Market & Channel Partner Perspective
- Germany SMB Channel Utilization: % of SMBs Utilizing Channels for Recent IT Purchases
- Germany SMB Channel Utilization: % of SMBs Utilizing Channels by Product Category
- Germany SMB Channel Utilization: Outsourced IT Services Providers
- Appendix
- Germany SMB Sample Breakout by Employee Size and Vertical Industries
- Germany SMB Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs
- Germany SB Firmographic Overview by Employee Size
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