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2009 State of the Global SMB Market: Q-Pulse Wave 2 - Understanding the SMB Landscape During an Economic Downturn - QP2, 2009 Results and Outlook for Q3, 2009

Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: July 2009
Product Code: R149-548
Description
This document summarizes findings from the second wave of Q-Pulse research of world-wide SBs across eleven leading countries of: U.S., Canada, France, Germany, U.K., Australia, China, India, S. Korea, Brazil, and Mexico, which comprises approximately 22.1 million SBs.

Reference will be made to Wave I Q-Pulse results and Q4 ‘09 using AMI continuing research in these countries.

The key objectives include the following:
  • Understand the current impact of the current economic downturn and from an over-time perspective since Q4 ‘09.
  • Identify ICT related adoption framework, mindset, attitudes, expectations, purchases and plans from a quarterly perspective and thus set down a framework for understanding what will unfold during the rest of 2009, especially as economic stimulus plans in various countries take effect.
  • Determine shifts in ICT spending- quarterly (QoQ) comparisons by product/solutions.
  • Detect changes in SB buying behavior - decision making process, purchase drivers and criteria, influence factors, Routes-To-Market (RTM), Channel Partner perspectives
  • Take a quick pulse of brand’s relative competitive standing vis-à-vis other vendors and solution providers within a Q2 à Q3 timeframe.
Table of Contents
Background:

Objective:

Economic Impact

Managing Through the Challenging Economy

A. Cost Cutting

B. Revenue Increasing Efforts

Purchasing

Fence Sitters

Defining “At Risk” IT Spending

Marketing to SMBs

Business Decision Makers

“No Risk” Solutions

Summary

1. Economic Impact on SMBs

2. SMB’s IT Purchasing

3. Marketing to SMBs
Ordering and More Information
Price and Delivery Options


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