Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: June 2009
Product Code: R149-554Description This report summarizes the findings of the second wave of AMI’s Q-Pulse survey conducted among small and medium businesses (SMBs) in Korea.
The survey was completed during April/May 2009. These findings are compared to the first wave of Q-Pulse (QP1 2009) and prior AMI survey research (Q4 2008).
The main study objectives include the following:
- Understand the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identify IT and telecom-related mindset, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009.
- Determine shifts in ICT quarterly spending (QoQ) by comparing across major product categories.
- Track changes in buying process and criteria.
AMI utilized the following for this analysis:
- AMI’s most recent Q-Pulse plus the earlier Q-Pulse conducted in Q1 ’09.
- AMI’s Comprehensive Annual study of SMBs—conducted in early Q4 ’08.
- AMI’s Dynamic Global Model
Table of Contents - Report Outline
- Objectives, Scope and Methodology
- QP2 ‘09 Executive Summary
- Economic Impact on SMBs/Weathering the Storm/ Business Actions
- Korea SMB Perceptions & Reactions to the current economic climate
- Korea SMB Perceptions & Reactions to the Downturn by Vertical
- Korea SBs Weathering the Storm
- Korea MBs Weathering the Storm
- Korea SMBs Weathering the Storm by Vertical
- Korea SMBs Cost Cutting Plans Next 3-6 Months
- Korea SMBs Cost Cutting Actions Next 3-6 Months by Vertical
- Korea SMB Actions Being Considered to Increase Revenues
- Korea SMB Actions Being Considered to Increase Revenues by Vertical
- ICT Adoption/Strategic Importance Mindset
- AMI’s Three Waves of Adoption
- Korea SMB: ICT Penetration & Adoption Process
- Korea SB Attitudes
- Korea MB Attitudes
- Korea SMB Importance of Strategic IT Issues
- Current and Future Purchase Plans
- ICT Purchases and Plans Summary
- Korea SMB IT Product/Services Purchases: Last 3 Months
- Korea SMB IT Product Unit Purchases: Last 3 Months
- Korea SMB Outsourced IT Services Usage
- Korea SMB IT Spending: Type of Software Purchased in Last 3 Months
- Korea SMB IT Purchase Plans in Next 3 Months
- Korea SMB Planned Usage of Outsourced IT Services
- Korea SMB QP2 IT Spending: Type of Software Planned for Purchase in Next 3 Months
- Korea SMB IT Product Unit Purchases: Next 3 Months
- Korea SMB - Interest in flavors of SaaS and ITaaS
- Market Opportunity Assessment/ Total Addressable Market
- Korea SMB ICT Market: Total ICT Spending Summary
- Korea SMB IT Products/Services Purchasing: Current and Planned
- Korea SMB Total ICT Market Quarterly Spending
- Korea SMB Quarterly Spending Swings Compounded by Negative
- Korea SMB Total Market ICT Spending by Category
- Korea SMB Average ICT Spending by Product: Last 3 Months
- Korea SMB Average ICT Spending by Product: Next 3 Months
- Purchase Behavior and Decision Making
- Korea SB Purchase Decision Making
- Korea MB - Purchase Decision Making Drivers
- Korea SMBs - Purchase Decision Makers Quarterly Comparison
- Korea SMB Historical Sources of Information
- Korea SMBs QP2 ‘09 Sources of Information: SB vs. MB
- Korea SMB Brand Selection Criteria
- Korea SB Focus of Significant Technology Investments
- Korea MB Focus of Significant Technology Investments
- Competitive Landscape
- Korea SMB: Computing Products Competitive Landscape - Brand MindShare
- Korea SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Brand MindShare
- Korea SMB Channel Utilization: % of SMBs Utilizing Channels for Recent IT Purchases
- Korea SMB Channel Utilization: % of SMBs Utilizing Channels by Product Category
- Korea SMB Channel Utilization: Outsourced IT Services Providers
- Appendix
- Korea SMB Sample Breakout by Employee Size and Vertical Industries
- Korea SMB Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs
- Korea SB Firmographics Overview by Employee Size
- Korea MB Firmographics Overview by Employee Size
- Korea SMB Firmographics Overview by Vertical
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