2009 Overview of the Business & Enterprise Application Software and Services Market in Developed Asia-Pacific (Australia, Japan & Korea)

• Determine which segments of the market are poised for long-term growth.
• Understand the potential implications a paradigm shift in business models as the industry transitions to service-based offerings.
• Assess SMB market readiness for hosted application services.
• Envision alternative vendor participation scenarios in the evolving market for hosted services

Executive Summary

Objectives

Developed APAC SMB Software & Services Spending Forecast

Developed APAC SMB Software & Services Spending by Sector

Developed APAC SMB Software & Services Spending by Product Category

Change in Planned Usage of Productivity and Groupware Software

Benefits of Enterprise Business Applications

Developed APAC 2008 SMB Adoption

Addressable Market for Enterprise Software

Key Drivers of Software as a Services (SaaS)

Industry Drivers of Software as a Services (SaaS)

SaaS Applications “Greenfield” Opportunity

Framework for Tiered Packaging Model for SaaS Solutions

Positioning Options for SaaS Enterprise Application Play

Relative Strengths of Software & Service Vendors

Summary of Findings

Market Size & Overview Summary

Business Applications and Software Services Market

SMB Spending on Business Application Software & Services

Mix of SMB Spending on Business Application Software & Services

Operating Systems & Productivity Software and Enterprise Applications & Services Spending

Developed APAC SMB: Average Spending on Business Application Software & Services

Snapshot of PC Operating System Penetration (% of PC Firms)

Change in Planned Usage of Productivity and Groupware Software

Enterprise Application & Hosted Services Summary

Accounting Software Adoption Trends - Developed APAC SMBs

ERP Software Adoption Trends - Developed APAC SMBs

CRM Software Adoption Trends - Developed APAC SMBs

Collaborative Software Adoption Trends - Developed APAC SMBs

Traditional Licensed Software Model vs. Software as a Services (SaaS)

A confluence of factors are creating the conditions for SMB market readiness to adopt hosted application services.

Expanding Network Bandwidth - Core Business Priority For Small & Mid-Market Firms

Broadband Penetration of SMBs and by Industry Sector

Trends in Developed APAC SMB Telecommuting and SMB Mobile Workforce

Trends in Laptop Adoption Among Developed APAC SMBs

Trends in Laptop Adoption Among Developed APAC SMBs

Developed APAC SMBs: Adoption of Mobile Enterprise Applications

Developed APAC SMBs: Desktop PCs and Portable Device Shipments

SaaS is building momentum in small and mid-market firms.

SaaS adoption rates have shown multi-point gains since 2006.

Hosted Service Adoption Among Developed APAC SMBs

Hosted Service Adoption Among Developed APAC SMBs

Niche and cross-functional service models span the enterprise.

SMB Adoption of Select SaaS Applications

Appendices