Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: August 2009
Product Code: R149-564Description For the last several years, there has been growing interest in the use of managed IT services by SMBs. As a result, many new types of providers have been entering the market. In this newly published report, AMI provides a comprehensive view of the evolving managed IT services market among EMEA SMBs by including:
- SMB end-user drivers & demand
- Description of emerging ecosystem and profiles of key players, including IT vendors, telecom companies, distributors, retailers/etailers, MSPs and local channel partners that are offering these managed IT services; and
- Detailed market sizing and forecasts through 2013
The study focuses on remote managed IT services that are delivered based on a recurring fee model (rather than break-fix), and includes the following categories: managed PC, managed server, managed network, managed application, managed storage, managed security, managed communications, help desk and others. The report identifies key target segments by employee size along with their market size opportunity, requirements for success, channels and suggested messaging. The study also examines different levels of service (e.g. remote monitoring only, monitoring & resolution, total management) and their revenue implications, pricing approaches, go-to-market strategies of different providers as well as their key strengths and weaknesses.
AMI used a combination of research approaches to provide a comprehensive view of the market and ensure the findings are as current and accurate as possible reflecting the dynamics in the managed services industry:
- SMB End Users - 1,515 SMBs interviewed in EMEA (France, Germany, UK)
- SMB Channel Partners - 313 CPs structured interviewed in U.K. & several qualitative interviews among VARs/SIs in the region
- MSP Suppliers & Providers - >20 new qualitative interviews with players like telecoms, IT vendors, distributors & retailers, as well as RMM software vendors
- Detailed secondary research
Table of Contents - Executive Summary
- Summary Highlights: Introduction
- Summary Highlights: How was this study completed?
- Summary Highlights: SMB End User Perspectives
- Summary Highlights: Key Market Segments
- Summary Highlights: Managed IT Services Ecosystem
- Executive Summary: Managed Services in the SMB Context
- Executive Summary: Managed IT Services a Core Component of Total Managed Services
- Executive Summary: EMEA SMB Managed IT Services Spending by Country/Region
- Executive Summary: Managed Services, Why Now?
- Executive Summary: Economic Downturn A Catalyst for SMB Managed Services
- Executive Summary: Enabling Hardware & Software Vendors Making A Push in the Marketplace
- Executive Summary: Increasing Interest & Feasibility into Managed Services Market
- Key Takeaways: Demand & Supply Side Perspectives on Managed IT Services
- Executive Summary: SMB Employee Segment Comparison
- Executive Summary: Close to 75% of Managed IT Services Spending is on Total Management
- Executive Summary: SMB Employee Segment Needs Comparison
- Executive Summary: What Type of MSPs are Involved in the Ecosystem?
- Executive Summary: Supply Side Providers Business Models
- Executive Summary: Supply Side Providers Comparison
- Executive Summary: Dynamic Ecosystem of Providers
- Executive Summary: Characteristics SMBs look for in an MSP
- Executive Summary: Challenges in The Road Ahead
- Section 1: SMB Services Usage
- How do 12 Million EMEA SMBs Break out by Employee Segment?
- How do 12 Million EMEA SMBs Break out by Vertical Industries?
- EMEA SMBs are a Diverse Group Presenting Unique Needs & Opportunities
- Where do EMEA SMBs make these Hardware Purchases?
- What Purchase Preferences do EMEA SMBs Emphasize?
- EMEA SMB Brand Selection Criteria
- EMEA SMB PC Usage by Employee Segment
- EMEA SMB Server Usage by Employee Segment
- EMEA SMB Application Usage by Employee Segment
- EMEA SMB Telecom & Website Hosting Usage by Employee Segment
- SMBs within 10-249 Segment are Almost 2x More Likely to Use Remote Managed PC, Server & Storage
- SMBs Above 10 emp Segment are 2x - 2.5x More Likely to Use Remote Managed Security, Phone System & Web Hosting
- Varied Pricing Options in the Emerging Managed Services Market
- Close to 75% of Managed IT Services Spending is for Total Management Levels
- SMBs Lack Adequate Internal IT Management
- EMEA SB Internal IT Management by Segment
- EMEA SBs Without Internal IT Management
- Marketing towards EMEA SBs Without Internal IT Management
- Section 2: SMB Managed Services Forecast
- SMB Managed Services Spending (2008-2013) Forecast Assumptions
- EMEA SMB Managed IT Services Spending CAGR Estimated at 24%
- EMEA SMB Managed IT Services Spending CAGR by Category
- EMEA SMB Managed IT Services Spending by Country & Region
- Section 3: Ecosystem & Providers
- Ecosystem Model - What Type of Players are Involved?
- Software Enablers & Providers
- Software Enablers: RMM Software Vendors
- Software Enablers: Go-to-Market Variations of RMM Software Vendors
- Ecosystem Model: Who owns the SMB?
- Telecom Service Providers: Business Model & Managed Services
- Telecom Service Providers: SWOT Analysis
- IT Vendors: Broad Based vs. Specialized Vendors
- IT Vendors: Business Model & Managed Services
- IT Vendor: SWOT Analysis
- Retailers: Business Model & Managed Services
- Retailers: SWOT Analysis
- Distributors: Business Model & Managed Services
- Distributors: SWOT Analysis
- Local Channel Partners: Business Model & Managed Services
- Local Channel Partners: SWOT Analysis
- Local Channel Partners At An Aggregate Level - Summary
- Local Channel Partners At An Aggregate Level - Represented by U.K. Channel Partners
- U.K. SMB Focused Local Channel Partners - Breakdown of Profile Types
- U.K. SMB Channels - Proportion offering Remote Managed Services
- U.K. SMB Channels - Proportion offering On-Site Managed Services
- U.K. SMB Channels - Business Profile
- U.K. SMB Channels - Revenues by IT Category
- U.K. SMB Channels - Managed Services Business Model
- U.K. SMB Channels - Most Desired Vendor Support
- Section 4: Appendix - Detailed Provider Profiles
- Telecom Service Providers
- British Telecom (BT)
- COLT Telecom
- Deutsche Telekom/T-Home
- France Telecom/Orange
- KPN
- IT Vendors
- Cisco
- Dell
- Gateway
- HP
- IBM
- Xerox
- IT Retailer, Online Reseller & Distributors
- Insight Technology Solutions
- PC World Business (DSGi)
- Avnet Technology Solutions
- Local Chanel Partner MSPs
- Bechtle Group
- Brookland Computer Services
- OpenforSupport (O4S)
- Risc Group
- Sagari
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