Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: October 2009
Product Code: R149-567Description This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in the U.S. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
- Tracking changes in buying process and buying criteria.
Table of Contents - Executive Summary
- Objectives, Scope and Methodology
- Economic Impact on SMBs/Business Actions
- U.S. SMB Perceptions & Reactions to the Downturn
- U.S. SMB Perceptions & Reactions to the Downturn by Vertical
- U.S. SBs Weathering the Storm
- U.S. MBs Weathering the Storm
- U.S. SMBs Weathering the Storm by Vertical
- U.S. SMBs Cost Cutting Plans Next 3-6 Months
- U.S. SMBs Cost Cutting Actions Next 3-6 Months by Vertical
- U.S. SMBs Gauging the Government Response to the Economic Crises
- U.S. SMBs Awareness of Economic Stimulus Programs
- U.S. SMBs Government Response to Economic Crises and Awareness of Economic Stimulus Programs
- U.S. SMB Actions Being Considered to Increase Revenues
- U.S. SMB Actions Being Considered to Increase Revenues by Vertical
- ICT Adoption/Strategic Importance Mindset
- AMI’s Three Waves of Adoption
- U.S. SMB: ICT Penetration & Adoption Process
- U.S. SMB Importance of Strategic IT Issues
- Current and Future Purchase Plans
- Current and Future Purchase Plans Summary
- U.S. SMB IT Product/Services Purchases: Last 3 Months
- U.S. SB IT Products: Intentions vs. Purchases: QoQ Predictability Tool
- U.S. MB IT Products: Intentions vs. Purchases: QoQ Predictability Tool
- U.S. SMB IT Product Unit Purchases: Last 3 Months
- U.S. SMB Outsourced IT Services Usage
- U.S. SMB IT Buying: Type of Software Purchased in Last 3 Months
- U.S. SMB IT Purchase Plans in Next 3 Months
- U.S. SMB IT Product Unit Purchases: Next 3 Months
- U.S. SMB Planned Usage of Outsourced IT Services
- U.S. SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months
- U.S. SMBs Planned Windows 7 Operating System Overview
- U.S. SMB Operating Systems Usage
- U.S. SMB - Interest in Types of SaaS and Managed Services
- U.S. SMB Software-as-a-Service (SaaS) Applications Overview
- U.S. SMB Managed Services Usage
- U.S. SMB Printing Overview
- Market Opportunity Assessment/Total Addressable Market
- Total ICT Spending Summary
- U.S. SMB IT Products/Services Purchasing: Current and Planned
- U.S. SMB Total ICT Market Quarterly Spending
- U.S. SMB Quarterly Spending Shifts: SB vs. MB
- U.S. SMB Total Market ICT Spending by Category
- U.S. SMB Average ICT Spending by Product: Last 3 Months
- U.S. SMB Average ICT Spending by Product: Next 3 Months
- Media Usage and Future Investments
- U.S. SMBs Social Media and Search Engine Usage
- U.S. SB Focus of Significant Technology Investments
- U.S. MB Focus of Significant Technology Investments
- Competitive Landscape
- U.S. SMB: Computing Products Competitive Landscape - Current Brand Ownership
- U.S. SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Current Brand Ownership
- U.S. SMB: Computing Products Competitive Landscape -
- Future Brands Being Considered
- U.S. SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Future Brands Being Considered
- Routes-To-Market & Channel Partner Perspective
- U.S. SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases
- U.S. SMB Channel Utilization: Outsourced IT Services Providers
- Appendix
- U.S. SMB Sample Breakout by Employee Size and Vertical Industries
- U.S. SMB Universe Firmographics
- U.S. SB Firmographic Overview by Employee Size
- U.S. MB Firmographic Overview by Employee Size
- U.S. SMB Firmographic Overview by Vertical
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