Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: November 2009
Product Code: R149-570Description This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in Germany. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
- Tracking changes in buying process and buying criteria.
Table of Contents - Executive Summary
- Objectives, Scope and Methodology
- Economic Impact on SMBs/Business Actions
- Germany SMB Perceptions & Reactions to the Downturn
- Germany SMB Perceptions & Reactions to the Downturn by Vertical
- Germany SBs Weathering the Storm
- Germany MBs Weathering the Storm
- Germany SMBs Weathering the Storm by Vertical
- Germany SMBs Cost Cutting Plans Next 3-6 Months
- Germany SMBs Cost Cutting Actions Next 3-6 Months by Vertical
- Germany SMBs Gauging the Government Response to the Economic Crises
- Germany SMBs Awareness of Economic Stimulus Programs
- Germany SMBs Government Response to Economic Crises and Awareness of Economic Stimulus Programs
- Germany SMB Actions Being Considered to Increase Revenues
- Germany SMB Actions Being Considered to Increase Revenues by Vertical
- ICT Adoption/Strategic Importance Mindset
- AMI’s Three Waves of Adoption
- Germany SMB: ICT Penetration & Adoption Process
- Germany SMB Importance of Strategic IT Issues
- Current Usage and Future Purchase Plans
- Current and Future Purchase Plans Summary
- Germany SMB IT Product/Services Purchases: Last 3 Months
- Germany SB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool
- Germany MB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool
- Germany SMB IT Product Unit Purchases: Last 3 Months
- Germany SMB Outsourced IT Services Usage
- Germany SMB IT Buying: Type of Software Purchased in Last 3 Months
- Germany SMB IT Purchase Plans in Next 3 Months
- Germany SMB IT Product Unit Purchases: Next 3 Months
- Germany SMB Planned Usage of Outsourced IT Services
- Germany SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months
- Germany SMBs Planned Windows 7 Operating System Overview
- Germany SMB Operating Systems Usage
- Germany SMB - Interest in Types of SaaS and Managed Services
- Germany SMB Software-as-a-Service (SaaS) Applications Overview
- Germany SMB Managed Services Usage
- Germany SMB Printing Overview
- Market Opportunity Assessment/Total Addressable Market
- Total Germany SMB ICT Spending Summary
- Germany SMB IT Products/Services Purchasing: Current and Planned
- Germany SMB Total ICT Market Quarterly Spending
- Germany SMB Quarterly Spending Shifts: SB vs. MB
- Germany SMB Total Market ICT Spending by Category
- Germany SMB Average ICT Spending by Product: Last 3 Months
- Germany SMB Average ICT Spending by Product: Next 3 Months
- Media Usage and Future Investments
- Germany SMBs Social Media and Search Engine Usage
- Germany SB Focus of Significant Technology Investments
- Germany MB Focus of Significant Technology Investments
- Competitive Landscape
- Germany SMB: Computing Products Competitive Landscape - Current Brand Ownership
- Germany SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Current Brand Ownership
- Germany SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Current Brand Ownership
- Germany SMB: Computing Products Competitive Landscape - Future Brands Being Considered
- Germany SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Future Brands Being Considered
- Routes-To-Market & Channel Partner Perspective
- Germany SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases
- Germany SMB Channel Utilization: Outsourced IT Services Providers
- Appendix
- Germany SMB Sample Breakout by Employee Size and Vertical Industries
- Germany SMB Universe Firmographics: Market Sizing by Employee Size, Vertical Industries, Annual Revenues and # of PCs
- Germany SMB Firmographic Overview by Employee Size
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