Product Type: Market Research Report
Published by: AMI-Partners, Inc.
Published: October 2009
Product Code: R149-573Description The current recession offers PC manufacturers and vendors new opportunities and challenges. The challenges include highly constrained spending, prolonged replacement cycles and pervasive expectations relating to PC discounts and aggressive price promotions.
The opportunities come from segmenting the market from a customer-value perspective and aligning offerings and marketing to the more pronounced pain points, new willingness to view and use technology to help businesses run more effectively and embracing non-traditional marketing approaches.
This report provides PC manufacturers, vendors and marketers a clear understanding of how the SMB market has been impacted by the current recession. It begins with higher-level changes and impacts to the market and then provides key year-over-year (YoY) changes that have occurred since the start of the downturn.Table of Contents Executive Summary
Impact of Economy on SMBs
Computing - Baseline for ICT Spending Among India SMBs
Overview of SMB Computing Market (IN)
PC Purchasing: last 3 months vs. next 3 months
Mapping PC Purchasing to Current SMB Pain Points: Marketing implications
Concern About Impact of Economy on Business
Current & Planned Cost-Cutting Measures - SBs
Current & Planned Cost-Cutting Measures - MBs
Measures to Increase Revenue
Expectation of IT Investments Over the Next 6 Months
Key Differences Between SBs and MBs
SMB Outlook on Technology: Year-over-Year Comparison
Reasons to Purchase PCs: 2008 vs. 2009
Warranty Purchases: 2008 vs. 2009
Value-Based Segmentation Approach
Value Segmentation Approach: Why it matters and how it works
Attractiveness of Each Market Segment
SB Customer Value-Based Segmentation
HVCs, LVCs & NVCs: SB Firmographic Overview
HVCs, LVCs & NVCs: SB Spending Overview
HVCs, LVCs & NVCs: Primary challenges facing SBs
HVCs, LVCs & NVCs: Sources of information for purchase of IT products
HVC's, LVC's & NVC's: Sources that inform IT purchases
MB Customer Value-Based Segmentation
HVCs, MVCs & LVCs: MB Firmographics Overview
HVCs, MVCs & LVCs: MB Spending Overview
HVCs, MVCs & LVCs: Primary challenges facing MBs
HVCs, MVCs & LVCs: Sources of information for purchase of IT products
Key Segments Opportunities
Three Steps to Optimize the Opportunity & Capture High Value Customers
Mapping Business Actions to Solutions
Analyze Bundle & Value Proposition Implications
Align Marketing & Product Initiatives
Mapping Business Actions to Solutions and Value Prop Implications
Internet-based Applications Opportunities: Addressing cost-cutting
CRM and E-marketing Opportunities: Addressing improved customer revenue
CRM and E-marketing Opportunities: Establishing awareness around solution benefits
Productivity and Groupware Opportunities: Addressing improved business & employee productivity
Solutions Mapped to SB Segment Challenges
Solutions Mapped to MB Segment Challenges
Capitalizing on PC and Software Purchasing: SMB receptivity to PC bundling
Understanding SMB PC Purchasing Drivers: Three Discrete Customer Targets
Understanding SMB PC Purchasing Drivers: Small Businesses
Understanding SMB PC Purchasing Drivers: Medium Businesses
Understanding SMB PC Purchasing Drivers: Small Business Insights
Understanding SMB PC Purchasing Drivers: Medium Business Insights
Strategic PC Bundling: SB HVCs vs. LVCs
Strategic PC Bundling: MB HVCs vs. MVCs vs. LVCs
Sources
Understanding SMB PC Purchasing Drivers: Three Discrete Customer Targets
Understanding SMB PC Purchasing Drivers: Small Businesses
Understanding SMB PC Purchasing Drivers: Medium Businesses
Understanding SMB PC Purchasing Drivers: Small Business Insights
Understanding SMB PC Purchasing Drivers: Medium Business Insights
Strategic PC Bundling: SB HVCs vs. LVCs
Strategic PC Bundling: MB HVCs vs. MVCs vs. LVCs
Sources
|
|
