Product Type: Market Research Report
Published by: Visiongain
Published: November 2001
Product Code: R155-011Description "MMS is seen by many as a chance to cash in on the success of SMS with
more complex, high quality messaging services. In contrast to SMS (it
has been claimed that SMS was also very focused on the mobile network
market) MMS will reportedly take Internet-based protocols into account
in order to "reap the benefits of synergy, lower cost and ease of use"
(3GPP). What this appears to mean in practice is faster data speeds
associated with the introduction of 2.5G and 3G, new convenient handsets
and multimedia content and services from a variety of sources."
Emma Pedley - Senior Analyst, Visiongain
Text messaging is the single greatest success of the modern
telecommunications era, in terms of evolutionary consumer growth and
grass-roots usage. A new social culture has arisen to take advantage of
the services that SMS and other messaging formats can offer. Now, with
next-generation networks on the verge of global roll-out, visiongain's
new report offers a critical examination of the future for SMS.
With expert industry analysis, comprehensive technical data, market
evaluations and descriptions of the new applications for messaging users
and providers, the Messaging Report 2001 is your complete guide to the
coming decade of multimedia services. It includes visiongain's Messaging
Survey 2001 - analyst opinions from around the world, explaining when
advanced technologies such as EMS and MMS will arrive, what they will
enable, and how they will fare in today's telecoms markets.
Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher. Table of Contents Section A Introduction
Chapter 1 Introduction
1.1 What is Messaging?
1.2 The Global Picture
1.3 The Focus of this Report
Section B Technical Information
Chapter 2 SMS
2.1. What is SMS?
2.2. Store and Forward
2.3. Network Elements (Glossary)
2.4. MO-SM and MT-SM
2.5. GSM and IS-41
2.6. SMS delivery on GSM networks
Figure 1 MO-SM architecture (GSM)
Figure 2 MT-SM architecture (GSM)
2.7. SMS delivery on IS-41 networks
Figure 3 MO-SM architecture (IS-41)
Figure 4 MT-SM architecture (IS-41)
2.8. Alternative sources and destinations
Figure 5 Network infrastructure (SMS)
2.9. Signalling System (SS7)
2.10 The Mobile Application Part (MAP)
Figure 6 Basic MAP operations employed to provide end-to-end messaging
by GSM and
IS-41standards
2.11 Identification of Different Types of Messaging Services
2.12. Availability
2.13. National and International Interworking
2.14. Nordic Mobile Telephone (NMT) System
2.15. Satellite mobile messaging
2.16. Ringtones and Pictures
2.16.1. Nokia Smart Messaging Protocol
2.16.2. Other Proprietary Protocols
2.17. GPRS (2.5G)
Chapter 3 EMS
3.1 What is EMS?
3.2 Network Elements
3.3 Handsets
3.4 The Standardisation of EMS
3.5 Availability
Chapter 4 MMS
4.1 What is MMS?
4.2 Network Elements
Figure 7 The Multimedia Messaging Environment
4.3 Signalling Channel
4.4 Handsets
4.5 The Standardisation of MMS
4.6 Availability
Section C Other Mobile Data Services
Chapter 5 Unified Messaging
5.1 Personal Information Management Program
5.2 Availability
Chapter 6 Wireless Instant Messaging
6.1 Real-time Messaging
6.2 Standardisation
6.3 Availability
Chapter 7 i-mode
7.1 Packet-switched Mobile Browser
7.2 i-mode Gateways
7.3 The Coding Language/Syntax
7.4 Email
7.5 Handsets
7.6 Availability
7.7 Java for i-mode
Chapter 8 WAP
8.1 Mobile Data Browser
8.2 WAP Usage
Chapter 9 Paging
9.1 Introduction
9.2 Paging Network
9.3 Paging Protocols
Section D The Success of Text Messaging
Chapter 10 The Popularity of SMS Text Messages
10.1 SMS Traffic
Graph 1 Text Messaging Growth (SMS): UK GSM Network Operator Totals
August 2000 - 2001
10.2 SMS Revenue
Figure 8 Mobile Messaging Revenues in Europe, 2000-2005 (EUR Billion)
10.3 Reasons for the Success of SMS
Graph 2 The Most Important Reasons for the Success of Text Messaging
10.3.1 Convenience
10.3.2 Cost
10.3.3 Addiction
10.3.4 Youth Appeal
10.3.5 Reliability
10.3.6 Discretion
10.3.7 Usefulness of writing
10.3.8 Ubiquity
Chapter 11 Applications of SMS
11.1 Person-to-person Messaging
11.1.1 Introduction
11.1.2 The Subject Content
Figure 9 The Content of Text Messages Sent in the UK (by gender)
11.2 Information Services
11.2.1 Premium Services
11.2.2 Push Technology
11.2.3 Pull Technology
11.3 Ringtones and Pictures
11.4 Games
11.5 Notification Services
11.6 Chat Services
11.7 Shopping Services/MCommerce
11.8 Interactive Television
11.9 Crime Prevention
Chapter 12 SMS Users
Figure 10 Breakdown of Users of SMS Messaging in the UK (by gender,
social class and age)
Graph 3 Percentage Growth/Decline in Text Message Usage by Age Group
Chapter 13 visiongain Analysis
13.1 Value-added Services
13.1.1 The WAP Alternative ... for the time being
13.1.2 Partnerships
13.2 Commercial Usage of SMS
13.2.1 Push and Pull Services
13.2.2 Advertising
13.2.3Business Models
13.3 New Markets
13.3.1 The over 35s (leisure users)
13.3.2 Business Users
13.3.3 North America
Graph 4 Text Messaging Usage
Graph 5 Intent to Use Text Messaging
13.4 Improvements to SMS
13.4.1 Handset Design
Graph 6 The Necessity for New Handset Designs
13.4.2 Beyond Text
Graph 7 The Demand for More than Just Plain Text
13.4.3 Standardisation
13.4 Prepaid Contracts
Graph 8 Proportion of Mobile Users with Pay as You Go, All in One and
Monthly Subscriptions in the UK
13.4.5 Technical Problems
Section E Beyond SMS to MMS
Chapter 14 Future Plans
14.1 What's New
14.2 Network Operators
14.3 Handset Vendors
Chapter 15 Applications of MMS
Graph 9 What will be the Most Successful Applications of MMS?
15.1 Person-to-person Messaging
15.1.1 Messaging without Content
15.1.2 Messaging with Content
15.1.3 Ubiquity
15.2 Sports Content
15.3 Entertainment Information Services
15.4 Location-based Services
15.5 File Transfers
15.6 Advertising
15.7 Viral Marketing
15.8 Gaming
15.9 Adult Services
15.10 Business Applications
Chapter 16 visiongain Analysis
16.1 Consumer Research - hypothetical users
16.2 Target Markets
Graph 10 At Whom will MMS be Targetted?
16.2.1 The Youth Market (10-18 year olds)
16.2.2 Leisure Users (18-34 year olds)
16.2.3 Business Users
16.2.4 North America
16.3 Handset Roll Outs
Graph 11 When will MMS Handsets be Rolled Out?
16.3.1Users
Graph 12 Reasons for Handset Renewal (UK)
16.3.2 Value-added Service Providers
16.4 Data Speeds and Quality of Service
Section F visiongain Conclusions
Chapter 17 Conclusions
Appendix A Research
Appendix B Glossary of Terms
Appendix C The Language of Text Messaging
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