Public WLAN Forecasts 2003 - 2008

With the increasing availability in public spaces, wireless LAN equipment and service markets are poised for significant growth, but by how much. This report explores the significant business opportunities this market has to offer.

With so few companies having deployed PWLAN, this report will inform you whether or not to enter this market. Including case-studies from those who have already deployed PWLAN solutions, regulatory concerns, issues with other technologies and deployment strategies - can you afford to be without this report?

Included in this exclusive report:

• Predicted WLAN chipshipments split by operating frequency 2002-2008
• Predicted worldwide sales of WLAN equipment
• Predicted WLAN node shipments 2000-2006
• Predicted growth of hotspots in US
• Number of Hotspots Provided by Key Public WLAN Providers in Europe 2002
• Hotsopts worldwide in 2006 (split by region)

Will PWLAN provide consumers with a true mobile broadband experience?
Will this new technology pose a threat to 3G service operators?
Which technical & logistical factors need to be considered before deployment can begin?
You can find out by reading Public WLAN Forecasts 2003-2008 NOW

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1 Introduction

2 What WLAN Technologies are Available?

2.1: WLAN Standards for the 2.4GHz Frequency Range

2.1.1: The IEEE 802.11b Standard

2.1.1.1: Data Transmission Speed and Range

2.1.1.2: Spectrum Range

2.1.1.3: Interoperability

2.1.1.4: Domination of the 802.11b Standard

Graph 1:00 Cost of 802.11b access equipment

2.1.1.5: Limitations of 802.11b

2.1.1.5.1: Risks of Disruption for Current Applications

2.1.1.5.2: Risks of Congestion

Table 1:00 Applications Sharing the 2.4GHz and 5GHz Frequency Bands

2.1.2: The IEEE 802.11g Standard

2.1.3: Bluetooth

2.1.3.1: Proliferation of Bluetooth Devices

Graph 2:00 Predicted Bluetooth take-up

Graph 3:00 Predicted cost of Bluetooth

2.1.3.2: Advantages of Bluetooth

2.1.3.3: Limitations of Bluetooth

2.2: WLAN Standards for the 5GHz Spectrum Band

2.2.1: The IEEE 802.11a Standard

2.2.1.1: Strengths of 802.11a

2.2.1.1.1:Faster Data Rate

2.2.1.1.2: Freedom from Interference

Graph 4:00 Predicted WLAN chip shipments split by operating frequency 2002-2008

2.2.1.1.3: Limitations of 802.11a

2.2.2: The HiperLan/2 Standard

2.2.2.1:Strengths of HiperLan/2

2.2.2.2: QoS

2.2.2.3: Security

2.2.2.4: Multi-media Capabilities

2.2.2.5: Interoperability

2.2.3: Advanced Interference Mitigation Techniques

Table 2:00 Comparison of Major WLAN Standards Operating in the 2.4GHz and 5GH Frequencies

2.3: Future Direction of WLAN Standards

3 What are the main uncertainties that need to be overcome for the successful development of

Graph 5:00 Predicted worldwide sales of WLAN equipment

Table 3:00 Manufacturer's Total Market for WLAN 802.11 Technologies Done in

excel

Graph 6:00 Predicted WLAN node shipments 2000-2006

4 What Will be the Growth in WLAN-Enabled Equipment and Hotspot Locations?

4.1: Hotspot Locations

4.1.1: How Public Access WLANs Work

4.1.2: How will Hotspots be Managed?

4.1.3: Geographical Distribution of Public WLAN Hotspots

Graph 7:00 Predicted growth of hotspots in US

Graph 8:00 Hotspots worldwide in 2006 (split by region)

Graph 9:00 Predicted hotspot growth in Germany

Graph 10:00 BT's estimated hotspot growth

Graph 11:00 Where users want PWLAN access

Table 4:00 Number of Hotspots Provided by Key Public WLAN Providers in Europe 2002

5 Who Will Use Public WLAN and Why?

5.1: Target User Markets for Public WLAN

5.1.1: US Target Markets for Public WLAN

Graph 12:00 Level of interest in WLAN from business travelers

Graph 13:00 WLAN equipped business travelers would choose a different hotel if theirs were not WLAN

Graph 14:00 Business travelers who carry laptops

Graph 15:00 Estimated Growth of WLAN users in the US

5.1.2: European Target Markets for Public WLAN

Graph 16:00 European business travelers interested in WLAN in airports

5.1.3: Asia Pacific Target Markets for Public WLAN

5.2: Drivers of Public WLAN Service Demand from Corporate Users

Graph 17:00 Companies plans to set up WLAN networks

Graph 18:00 Factors that drive the installation of WLAN networks

Table 5:00 US Companies WLAN Adoption Status

5.3: Future Trends in Market Adoption of Public WLAN

Graph 19:00 Predicted number of WLAN users split by technology

5.4: Contrasting Demands of Public WLAN from Business and

Consumer Users

Table 6:00 Business/Consumer demands in order of importance

5.5: Geographical Variations in Public WLAN Usage

5.5.1: Europe and Asia

5.5.2: The US

Table 7:00 The Impact of Geography on Public WLAN Access

6 What is the Revenue Potential of Public WLAN Services?

6.1: Paying for Public WLAN Services

6.2: Revenue Potential for US Market

Graph 20:00 Predicted revenue from WLAN systems in the US ('02-'07)

6.3: Revenue Potential for European Market

Graph 21:00 Predicted revenue for public WLAN's in Europe ('02-'07)

6.4: Revenue Potential for Far East

Graph 22:00 Predicted revenue for public WLAN's in Far East ('02-'07)

Graph 23:00 Predicted global revenue for public WLANS ('02-'07)

6.5: Revenue Share

7 How disruptive will the public WLAN market be to mobile services?

7.1: The Proliferation of WLAN

7.2: Comparison of Public WLAN and 3G Features

7.2.1: Higher Data Rates of Public WLAN

7.2.2: Low Cost of Public WLAN

7.2.3: Timely Commercial Availability of Public WLAN

7.2.4: User-Friendliness of Public WLAN

Table 8:00 Comparison of Public WLAN and 3G Mobile Access Features

7.3: Impact of Public WLAN on 3G Revenues

7.3.1: Threat of Public WLAN to 3G's Revenue

Graph 24:00:00 WLAN Impact on 3G non-voice Revenue by 2006

7.3.2: Limitations of Public WLAN's Impact on 3G

7.3.3: Lack of Wide Area Coverage

7.3.4: Limited Voice Capabilities

7.3.5: Frequency Interference

7.3.6: Security

7.3.7: Roaming

7.4: Evaluation of Public WLAN versus 3G

Graph 25:00:00 Who do the public want to provide them with WLAN access

8 Business Case for Public WLAN Provision

8.1: Types of Public WLAN Providers

8.2: The Role of Independent Public WLAN Providers

8.3: Marketing Strategies for Independent Public WLAN Provider

8.4: The Future of Independent Public WLAN Providers

8.5: The Role of MNOs in Public WLAN Provision

Table 9:00 WLAN Equipment Costs

Table 10:00 Advantages and Challenges of Public WLAN for MNOs

8.6: Marketing Strategies for MNOs

8.7: MNOs' Competitive Advantage over Independent Public

WLAN Providers

8.7.1: Current Poor Coverage in Hotspots Provided by

Independent Providers

8.7.2: Established Customer Base

8.7.3: Extending Current Customer Base

8.7.4: Established Brand Recognition

8.7.5: Established Billing System

8.8: Challenges for Mobile Operators Entering Public WLAN

Market

8.8.1: Competition from Independent Public WLAN Providers and

Fixed Operators

8.8.2: Managing Hotspot Provision

8.8.3: Friction Between Operators and Hotspot Site Owners

8.8.4: Enabling Users to Locate Hotspots Easily

8.9: Roaming

8.9.1: Standardizing Roaming for Public WLAN

8.10: Providing an Integrated Service

9 Public WLAN Providers

9.1: Sweden

9.1.1: Telia Mobile

9.1.1.1: Telia's Franchised Offering

9.1.1.2:Telia's Tariff Structure

9.1.1.3: Telia's Trial Offer of Free Public WLAN Services

9.1.1.4: Telia's Hotspot Partnerships

9.1.1.4.1: Widespread Presence in Airports and Hotels

9.1.1.4.2: In-Flight Hotspots

9.1.1.5: Roaming Agreement between Telia HomeRun and Megabeam

9.1.1.6: Telia's Hotspot Finder Service

9.1.2: Wirelessbolaget

9.2: Norway

9.2.1: Telenor Mobil

9.2.1.1: Telenor's Tariff Structure

9.3: Finland

9.3.1: Sonera

9.3.1.1: Sonera's Hotspot Partnerships

Graph 26:00:00 Sonera's predicted hotspot growth

9.3.1.2: Secure Authentication

9.3.1.2: Sonera's Marketing

9.4: Austria

9.4.1: ONE

9.4.2: Metronet

9.4.2.1: Metronet's Tariff System

Table 11:00 Tariff System for Metronet's Four Customer Segments

9.5: Germany

9.5.1: Telefonica/Iobox

9.6: United Kingdom

9.6.1: BT

9.6.1.1: BT's Expected Revenue from Public WLAN

9.6.1.2: BT's Hotspot Coverage Plans

Graph 27:00:00 BT's predicted hotspot growth

9.6.1.2.1: Cost of Hotspot Installation

9.6.1.3: BT's Tariff Structure

Table 12:00 Comparison of BT's Openzone and 3G's Tariff System

9.6.1.4: BT's Target Customers

9.6.1.5: BT's Selected Public WLAN Technology

9.6.1.5.1: Initial Use of 802.11b

9.6.1.5.2: Planned Upgrade to 802.11a

9.6.1.6: Suppliers of BT's WLAN Technology

9.6.1.7: How Public WLAN Fits in with BT's Service Portfolio

9.6.1.8: Roaming

9.7: Japan

9.7.1: NTT Communications

9.7.1.1: NTT's Trial Phase for Public WLAN

9.7.1.2: Commercial Launch of NTT's Public Access WLAN

9.7.1.3: Innovative Dual-Band Access Points

9.7.1.4: Security

9.7.1.5: Hotspot Coverage

Graph 28:00:00 NTT's predicted hotspot growth

9.7.1.6: NTT's Tariff System

9.7.1.7: NTT's Plans for the Future

9.7.2: DoCoMo

9.7.2.1: DoCoMo's Trial Service

9.7.2.2: DoCoMo's Hotspot Coverage

9.7.2.3: DoCoMo's Tariff System

9.8: South Korea

9.8.1: Telecom Corporation and Hanaro Telecom

9.9: Singapore

9.9.1: Blue Engine

9.9.1.1: Blue Engine's Hotspot Coverage

9.9.1.2: Blue Engine's Tariff System

9.9.1.3: Blue Engine Merge with Pacific Internet

9.9.2: Singnet

9.9.2.1: Trial

9.9.3: StarHub

9.9.4: Users speak up

9.10: Australia

9.10.1: Australian government to boost the wireless data industry

9.10.2: Megalink

9.11: United States

9.11.1: Boingo Wireless and Sprint PCS

9.11.1.1: Boingo's Hotspot Coverage

9.11.1.2: Boingo's Tariff System

9.11.1.3: Boingo's Software Innovation

9.11.1.4: The Future for Sprint and Boingo

9.11.2: hereUare

9.11.2.1: hereUare's Service to Public WLAN Partners

9.11.2.2: hereUare's Tariff System

9.11.2.3: hereUare's Hotspot Service

9.11.3: VoiceStream/T-Mobile

9.11.3.1: The Rise and Fall of Mobile Star

9.11.3.2: Acquisition of MobileStar

9.11.3.3: New Branding for Former MobileStar

9.11.3.4: T-Mobile's Marketing

9.11.3.5: Imminent Integration of Public WLAN and Mobile

Services

9.11.3.6: Seamless WLAN and Mobile Billing

9.11.4: Wayport

9.11.5: WiFi Metro

10 Security Issues in Public WLAN

10.1: User Concerns over Public WLAN Security

Graph 29:00:00 Users are concerned over WLAN security

10.2: Restraining Unauthorized Use

10.3: Limitations of the WEP Security Protocol

10.4: New Developments in WLAN Security Measures

10.5: Are Added Security Measures Necessary?

10.6: Meeting Customer Expectations of Security

10.7: How Can WLAN Users Best Secure their Access?

11 What Regulations do Public WLAN Providers Need to be Aware of When Distributing Public

WLAN Services?

11.1: US

11.1.1: Frequency Hopping Spread Spectrum (FHSS)

11.1.2: Direct Sequence Spread Spectrum (DSSS)

11.1.3:Orthogonal Frequency Division Multiplexing (OFDM)

11.1.4: FCC Amends Part 15 Wireless Rules

11.2: Asia Pacific

11.2.1: Japan

11.2.2: Hong Kong

11.2.3: Australia Regulations

11.3: Europe

11.3.1: France

11.3.1.1: New Regulations Permit Public WLAN Deployment

11.3.2: UK

11.3.2.1: Change in Former UK Regulations

Table 13:00 Summary of International Spread Spectrum Technical Requirements

12 New Developments

12.1: Ericsson's Combined GPRS and Public WLAN Solution

12.2: Cisco's Dual Standards WLAN Access Point

12.3: Nokia Focus on Aesthetics for WLAN Hotspots

12.4: New Market Segments within Education Sector

13 Findings and Conclusions

Appendix A: Terms and Abbreviations

Appendix B: About visiongain