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Mobile Anti-Virus Market 2005-2010: Understanding the Threat of Potential AttacksProduct Type: Market Research ReportPublished by: Visiongain Published: March 2005 Product Code: R155-079 Description Mobile devices are evolving and including more advanced, computing features. With it this brings a host of benefits and additional revenue opportunities. However, it also opens the door to a host of problems too. One major problem on the horizon is the development and spread of mobile viruses. With the number of strains of desktop PC virus attacks reaching over 100,000 different varieties, when will the first major viruses hit mobile phones? Surely, it is only a matter of time!! What is being done about preventing this? Who is working on solutions? What are you doing to make sure mobile viruses don't affect your company and it's customers?
Consider that a number of small mobile virus outbreaks have already been reported so far. Also handsets and devices that include operating and application-execution environments are increasing, and these two factors combined with the connectivity that a mobile phone offers, makes these devices an ideal target for attack. So it is no longer a question of "when the first major mobile virus will hit subscribers", but rather "how soon?" In this newly published report specifically on the subject, "Mobile Anti-Virus Market 2005-2010: understanding the threat of potential attacks", visiongain outlines and examines the various strategies and solutions offered by leading vendors in the mobile anti-virus market. LEARN:
What are you waiting for - the first big virus to impact upon your customers and damage your products and reputation? Don't sit and wait, be pro-active! This is not just about remaining competitive against rivals, this is about protection and it is something that you need to be prepared for. You need to get a handle on this subject before it is too late. We believe this is the most focussed report on mobile viruses available on the market today. Order this report now and ensure you and your company are fully prepared. Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher. Table of Contents Chapter 1. Executive Summary 1.1 The growing importance of the Wireless Virus Market 1.2 Major Market Trends 1.2.1 Significant Growth in Mobile Subscribers 1.2.2 Cost of Devices is Coming Down 1.2.3 Strategic and Tactical Alliances 1.2.4 Choking on Humble Pie 1.3 Major Technology Trends 1.3.1 Increased functionality of Devices 1.3.2 Major Competitive Factors 1.3.2.1 Pricing 1.3.2.2 Leading Operating Systems 1.4 Conclusions Chapter 2. Introduction to the Wireless Virus Market 2.1 Focussing on the Wireless Virus market 2.1.1 The emergence of wireless viruses 2.1.2 Requirements for a virus to work 2.2 Recent attacks by Lasco.A 2.3 The effects of mobile virus 2.4 Methodology 2.4.1 Organisation of the Report 2.5 Aims and Focus of the Report Chapter 3. Industry Overview 3.1 The growth of market demand for mobile phones 3.2 Industry Definitions 3.2.1 Defining mobile viruses 3.3 Virus Industry Development 3.3.1 Operators and device companies start to get protected 3.3.2 Security is paramount Table 1 Key Industry Participants: Mobile Anti-Virus Market 3.3.3 Security and the O/S companies 3.3.4 The importance of OTA downloads 3.3.5 The need for a "walled garden" environment only? 3.4 Why are we waiting? 3.5 Challenges 3.5.1 Variation in Operating Systems Places Demand on Research and Development 3.5.2 Lack of Awareness of the Danger of Mobile Viruses Among Potential Customers Downsize the Size of the Market 3.5.3 Consumer Market Offers Opportunities to Industry Participants 3.6 Industry Structure Figure 1. Structure of the Anti-Virus Market Table 2 Major PDA Operating Systems 3.7 Operating Systems Trends Table 3 Major Mobile Phone Operating Systems 3.7.1 O/S Market leadership 3.8 Industry Organisations 3.9 Industry Issues 3.9.1 Negative PR 3.9.2 A Single Industry Standard? 3.9.3 End-User Issues - Fool Proof Protection 3.9.4 Application Issues 3.9.4.1 Over the Air 3.9.4.2 O/S capacity limit development 3.9.5 Distribution Channels Figure 2. Distribution channels for the wireless anti-virus market 3.9.5.1 Direct Sales Channels 3.9.5.2 Contract Representatives 3.9.5.3 Direct Mail and Catalogue Sales 3.9.5.4 Value-Added Resellers Channel 3.9.5.5 Systems Integrators 3.9.5.6 Service Providers Channel 3.9.5.7 Reseller Channel 3.9.5.8 Distribution channel conclusions 3.10 Mobile viruses reported to date Table 4. Overview of reported mobile viruses and their capabilities 3.10.1 Vehicle virus hits the headlines Chapter 4. Mobile Virus Market 4.1 Market Definitions and Overview 4.1.1 Concern Amongst Users Chart 1. Survey results: Who should provide virus protection for mobile devices? Table 5. Attitudes of Respondents Towards Risks to their Devices 4.1.2 Survey Breakdown Chart 2. Business Sector of Respondents Chart 3. Positions of respondents Table 6. Attitude to Wireless Viruses by Business Sectors Chart 4. Survey results, by business sector: "Are you concerned about viruses affecting mobile devices?" Table 7. Attitude to Wireless Viruses by Position 4.1.3 Risk Assessment Chart 5. Survey results, by seniority: "Are you concerned about viruses affecting mobile devices?" 4.2 Market Drivers and Restraints 4.2.1 Market Drivers 4.2.1.1 Companies increase Security by Using Mobile Anti-Virus Protection 4.2.1.2 Value -Added Services Added to Operators Offering 4.2.1.3 Increase Shipments Volume Boost the Market 4.2.2 Market Restraints 4.2.2.1 Number of Operating Systems Limit Products Development 4.2.2.2 Lack of End-Users Education Lead to Low Revenues 4.2.2.3 Business Model Lacking Forward Planning 4.3 Revenues and Revenue Growth Rates 4.3.1 Total handheld devices anti-virus market Table 8. Total handheld anti-virus market revenues, 2003-2010 4.3.1.1 Total handheld devices market trends Table 9. Contribution in $ of each market segment to the total market value Table 10. Percentage contribution of each market segment to the total market value 4.3.2 PDA Market Forecasts Table 11. PDA Installed Base 2003-2010 Table 12. PDA Shipments 2003-2010 Table 13. PDA Retail Revenues 2003 - 2010 4.3.3 Mobile Phone Market Forecast Table 14 Smartphones Installed Base 2003-2010 Table 15. Smartphone Shipments 2003-2010 Table 16. Mobile Phone Retail Revenues 2003 - 2010 4.4 Pricing Trends for Anti-Virus Services 4.4.1 Pricing decisions rely upon distribution channels 4.4.2 Visiongain survey result analysis for payment and pricing options 4.4.2.1 Preferred payment methods Chart 6. Survey Respondent Attitudes to preferred payment methods 4.4.2.2 Preferred pricing options 4.5 Market Trends 4.6 Competitive Environment 4.6.1 The Players 4.6.2 Market Development 4.6.3 Barriers to Entry 4.6.4 Brand reputation is key 4.6.5 User expectation 4.6.6 Future growth areas Table 17. Mobile Phone Shipments 2003-2010 Table 18. Mobile Phone Subscribers 2003-2010 4.6.7 Future target markets Table 19. Key Target First phase Deployment market Chapter 5. Key Industry Participants 5.1 Companies Offering Anti-Virus Products Table 20. Leading Industry Participants in the Wireless Anti-virus Market 5.1.1 Symantec 5.1.1.1 Symantec's solution for mobile devices 5.1.1.2 Symantec's mobile market strategy 5.1.1.3 Symantec's market developments 5.1.2 McAfee 5.1.2.1 McAfee's solution for mobile devices 5.1.2.2 McAfee's mobile market strategy 5.1.2.3 McAfee's market developments 5.1.3 Trend Micro 5.1.3.1 Trend Micro's solution for mobile devices 5.1.3.2 Trend Micro's mobile market strategy 5.1.4 Kaspersky Lab 5.1.4.1 Kaspersky Lab's solution for mobile devices 5.1.4.2 Kaspersky Lab's mobile market strategy 5.1.5 F-Secure 5.1.5.1 F-Secure's solution for mobile devices 5.1.5.2 F-Secure's mobile market strategy 5.1.5.3 F-Secure's market developments 5.1.6 Other key participants in anti-virus market 5.1.6.1 Sophos 5.1.6.2 Computer Associates 5.2 Operators 5.2.1 Vodafone's current anti-virus actions 5.2.2 Key anti-virus deployments by operators 5.3 Major OS Suppliers 5.3.1 Microsoft's security stance 5.3.1.1 Assessment of Microsoft's vulnerability 5.3.2 Symbian 5.3.2.1 Symbian's security stance 5.3.2.1 Assessment of Symbian's vulnerability 5.3.2.2 Symbian: under attack 5.3.3 PalmSource's stance on encryption 5.3.3.1 Palm - leading the need for anti-virus software? 5.3.4 The impact of Java 5.3.4.1 What Java offers 5.3.4.2 Java and Viruses 5.3.4.3 Java's future 5.4 Hardware Manufacturers Table 21. Leading mobile device vendors Chapter 6. Industrywide Strategies for Success 6.1 Strategies based on Pricing 6.2. Strategies Based on Packaging 6.3 Strategies based on Key Alliances 6.4 Strategies based on Selected Targeting of Markets 6.5 Recommendations 6.5.1 Marketing Department 6.5.2 Sales Department 6.5.3 Product Development Department Appendix A. About visiongain B. Report evaluation form |
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