Mobile Content 2003 Speaker Papers

Growth in mobile content expenditure is expected to rise from EUR590 million last year to EUR3.3 billion by 2006, which when compared to projections for desktop content over the same period (from EUR252 million to EUR1.7 billion)reinforces the importance of maximising the business opportunities in the provision of multi-media content over wireless devices.

As levels of handset ownership within Europe reach saturation and migration to 2.5G and 3G technologies occur, mobile content strategies will present significant opportunities for operators and content providers alike, who are seeking to open up new channels through which they can add value to service offerings and differentiate from competitors.

This event will examine key aspects of the interaction between content providers, handset manufacturers, software developers and mobile operators. Tackling the questions of how to build partnerships and develop the necessary devices, interfaces and systems to attract the consumer.

Hear the latest opinions at Mobile Content 2003 from:

• Graeme Ferguson, Head of Business Development & Content,Vodafone
• Santiago Sebastian de Erice, Head of Multiaccess Portal, Contents & Applications, Telefonica
• John Ingham, Head of Content Acquisition, O2
• Jose Redondo, Pricing & Billing Manager - Mobile Content, Orange
• Paolo Baldriga, Marketing Director, Wind Mobile
• Casey Harwood, Vice President & Commercial Director, Turner Broadcasting
• Ted Cohen, Vice President Digital Development & Distribution, EMI
• John Cuming, General Manager,BBC Content Factory
• Seppo Aaltonen, Head of Technology & Architecture Marketing, Nokia
• Cyrus Allen, Head of Global Content Strategy & Alliances, SonyEricsson
• Ed Andrewes, Commercial Director, Blue Square
• PLUS many more ...

Key themes covered at Mobile Content 2003 will include:

• New devices and interfaces; examining the technology to enable mobile content services
• Negotiating with content providers and licensing branded content
• Operator marketing strategies for mobile content. What is available and how much does it cost?
• Payments and transactions, establishing the optimum pricing and billing system

Also attached to the conference is a Pre-Conference Interactive Workshop focussing on Mobile digital rights management. Whereby a panel of DRM experts will examine:

• Legal challenges and solutions
• The threat to revenue of unauthorised distribution of content
• The emergence of industry standards and the role of DRM in the content value chain

Attending the pre-conference workshop will enable you to examine the key legal issues around the development of content over wireless devices, and meet other delegates in a less formal, inter-active environment ahead of the main conference.

Who should read the speaker papers from Mobile content 2003?

• Senior representatives from:
• Telecoms Operators
• Brand & Content Owners
• Billing Systems Developers
• Regulatory Authorities
• DRM Lawyers
• Handset & Software Developers

• 09:10 Opening remarks from the chair
  
• Hassan S Wahla VP - Business Development
  Wireless Multimedia Solutions Ltd
  

  
  

• 09:25 KEYNOTE ADDRESS
  
• Vodafone Live, a new world of colour, sound and pictures
  
• Content and the changing role of operators. How big is mobile content
  going to be?
  
• Vodafone Live; mobilising more compelling content services.
  Next generation colour and picture based services, MMS, ringtones and
  logos
  
• Evolving technology and m-commerce business opportunities
  
• Parameters for successful content deals
  
• Vodafone's experience of building effective partnership programmes
  
• Graeme Ferguson
  Head of Business Development & Content
  Vodafone
  

  
  

• 10:05 Maximizing business opportunities in the mobile content market
  
• Building robust business models to smooth migration to WAP 2.0 services
  
• Which existing WAP enabled services are profitable
  
• Building successful partnerships with content providers,
  such as William Hill, Eurosport, Eurobet, Thomas Cook, Halifax, Bloomberg
  and Dotmusic
  
• The mobile content services that O2 offer, what demand has been like
  and the potential for future expansion
  
• John Ingham
  Head of Content Acquisition
  O2
  
  Enabling mobile content: New devices, platforms and interfaces
  

  
  

• 11:05 Developing devices that support rich media and transactions
  
• What is needed for the mobile content market to take off ?
  
• Promising technologies and platforms for new mobile content services:
  MMS, XHTML; JAVA; DRM; Web Services interfaces
  
• Promoting open standards in the development of mobile content,
  Nokia's role in the OMA
  
• What Nokia is doing to stimulate content creation?
  
• Creating winning formats in relation to interface and design constraints
  
• What sort of devices can we expect by 2005, 2010?
  Seppo R Aaltonen
  
• Head of Technology & Architecture Marketing, Mobile Software
  Nokia
  

  
  

• 11:45 SonyEricsson - technology & content converge on mobile multimedia
  opportunity
  
• SonyEricsson, an ideal partnership for the provision of mobile content
  Handset vendor and content provider in one?
  
• The value of integrated value chains in delivering content to market
  
• 2003 market drivers for mobile content
  
• The user experience and its importance in growing the mobile content
  market
  
• Cyrus Allen
  Content Alliances, Applications & Content Development
  SonyEricsson
  

  
  
  
  

• 14:00 Pioneering the Mobile Profit Zone
  The Mobile User Interface is probably the best opportunity in the world,
  here's why...
  
• I can't believe it's not branded - prime real estate waiting to be
  exploited
  
• Refreshing the parts other promotions cannot reach - revolutionary new
  medium
  
• Finger clickin' good - fast direct access to content
  
• At work rest and play - customize your message throughout the day
  
• Julian Harris
  Marketing Director
  3G LAB
  

  
  

• 14:30 Branded mobile entertainment content solutions & 3G
  
• Creating a branded mobile entertainment solution for brand owners
  
• Roadmap from 2G service package to a 3G solution
  
• Independently functional elements or a turnkey solution?
  
• Monophonic, polyphonic ringtones, b&w, colour graphics and animations
  
• Interactive services, mms, gaming
  
• Ordering, billing and delivery of content according to content type &
  technology
  
• Ville Mujunen
  Business Development Director, Mobile Entertainment
  Jippii Group Oyj
  

  
  

• 15.00 KPN: unlocking the European potential for i-mode
  
• Working with NTT DoCoMo to expand the i-mode service in Europe
  
• Information/news, entertainment, communication, transactions/shopping
  
• Unique feature of i-mode; handset technology
  (dual browser, colour screen, ease of use), rich content standards (iHTML)
  and business model
  
• Practical experience of negotiating with key content providers,
  and how the revenue sharing agreements have differed from those undertaken
  by NTT DoCoMo
  
• Eelco Boers
  Manager, Content
  KPN Mobile
  

  
  

• 15:30 Afternoon tea
  

  
  

• 15:50 Multimedia video content in Europe
  Wind's experience of launching mobile video content first in Europe
  
• Content - Entertainment and Information
  
• Provisioning - via SMS the simplest way for the customer
  
• Usability - easy to play, quick to game over and user friendly interface
  
• Brand - strong brand not necessary, can boost VAS brand awareness,
  packaging is as central as content
  
• Pricing - high willingness to pay for content, don't lose value
  
• Paolo Baldriga
  Marketing Director
  Wind Mobile
  

  
  

• 16:20 The importance of flexible interfaces for applications and mobile
  platforms
  
• Just how 'open' should an open interface be?
  
• Opening advanced games and java API's for applications
  
• Rapid UI or MMI development tools
  
• Advanced certification, download and security management
  
• The importance of flexibility in applications and service delivery
  
• Enabling developers and the development of 'killer applications'. The
  issues and how they can be overcome
  
• Dr. Andrew Halley
  Open Platforms Programme Manager
  TTPCom Ltd
  

  
  

• 16:50 Questions and discussion

  
  

• 17:00 Closing remarks from Chairman and end of day one
  

DAY TWO Wednesday 14th May 2003

• 08:45 Registration and coffee
  
  
• 09:20 Opening remarks from the chair
  Developing branded mobile content; strategic advancement into the
  provision of content across multiple platforms and devices
  

  
  

• 09:30 Mobile as a key element in a multiple platform approach to content
  
• The potential for mobile music content and the types of mobile content
  that EMI can provide
• 
  Developing scaleable solutions to integrate existing branding and
  content strategies
  
• Deciding who to work with to deliver EMI's content to the customer
  
• Negotiating mutually beneficial agreements with operators
  
• Protecting the rights to mobile content against piracy. Mobile internet
  and the 'Napster' experience
  
• Ted Cohen
  Vice President, Digital Development & Distribution
  EMI Recorded Music
  

  
  

• 10:10 Optimising the business opportunities in the mobile content market:
  A Broadcaster and Content owner perspective
  
• Approach and business activities around global brands
  
• Creation and exploitation of content in the emerging digital space
  
• Changing business models, different approach?
  
• Experience to date: News and Entertainment
  
• Importance of partnerships moving forward
  
• Casey Harwood
  Vice President & Commercial Director, UK & Ireland
  Turner Broadcasting
  

  
  
  
  

• 11:20 Establishing and maintaining successful partnerships with operators
  to deliver mobile gaming content
  
• Practical experience of working with O2 on 'Betcellect' service allowing
  customers to place bets via SMS and WAP on horseracing and football
  
• Key operational issues to consider in the deployment of mobile gambling
  
• Outlining the regulatory and legal challenges
  
• The potential expansion for betting on mobile phones and the
  possibilities of future use of Blue Square expertise in the mobile sector
  
• Ed Andrewes
  Commercial Director
  Blue Square
  

  
  

• 11:50 Mobile game content and communities
  
• Mobile games industry - the value chain
  
• Why the traditional business model for the games industry
  does not transfer to the wireless enterprise
  
• Determining ways in which the games industry can cooperate
  to develop equitable business and revenue sharing models to benefit all
  players
  
• Value of communities and community based games
  
• How to generate more ARPU
  
• Graham Thomas
  Vice President Strategic Marketing & Content,
  Cash-U (Former General Manager of Games, Nokia)
  

  
  

• 12:20 New media solutions: providing and managing content for
  third generation wireless devices
  
• Managing content over a multitude of platforms
  
• Understanding the content production lifecycle
  
• The type of material handled by BBC Content Factory
  
• The benefits to content providers of maximizing mobile content business
  opportunities
  
• Accessing vast, lucrative and previously untapped markets
  
• BBC's experience of reaching agreements with mobile operators
  such as how to manage production of audiovisual content for third
  generation wireless devices
  
• John Cuming
  General Manager, BBC Content Factory
  Hutchison 3G
  
  

  
  
  
  
  
  

• 14:00 Tlefonica's approach to mobile content
  
• Analyzing the key applications that are most likely
  to contribute to the take up of m-commerce
  
• How is WAP 2.0 addressing the security flaws in earlier versions
  of WAP and to what extent will GPRS drive the market for WAP based
  content?
  
• Outlining Telefonica's agreement with NTT DoCoMo to license i-mode,
  under 'e-mocion' brand in 2003
  
• Premium content and application model. Technical and business
  proposition
  
• Santiago Sebastian de Erice
  Head of Multiaccess Portal, Contents & Applications
  Telefonica
  

  
  

• 14:30 Pricing and billing strategies for multimedia mobile
  content and new service capabilities
  
• The unique characteristics of billing for multimedia mobile content
  
• Developments in payment and billing infrastructure to
  enable secure mobile content services
  
• Steps to prepare for increases in the volume and complexity of
  transactions
  
• What is the best way to charge for mobile content?
  
• Subscription charges or pay as you go tariffs?
  
• Orange's experience of adapting pricing and billing strategies
  to the mobile content services that Orange offer
  
• Jose Redondo
  Pricing & Billing Manager
  Mobile Content Orange
  
  

  
  
  

• 15:30 Fraud management strategies for mobile content markets
  
• Systems that prevent piracy of mobile content, to ensure successful
  commercial partnerships between content providers and mobile operators
  
• Identifying and comparing the vulnerabilities of the different 3G mobile
  content service models; open access, walled garden, managed partnerships
  
• The key issues in the prevention of mobile fraud
  
• Management of fraud risks of various revenue sharing models
  between content providers and 3G operators
  
• SLA Management, liability and "bill shock"
  
• Nick Dunlop Director
  Fraud Management Group
  Alcatel
  

  
  

• 16:00 Taking M-commerce applications to the mass market
  
• Winning M-commerce applications and the opportunities for mobile content
  providers:
  gambling, lottery, parking, tickets, gaming, loyalty
  
• Uptake of m-commerce to date and expected future growth;
  market information and case studies
  
• Key challenges (commercial, cultural and technological)
  that need to be addressed to ensure mass market take-up of services
  
• The need for a global payment standard
  
• Security to ensure consumer, retail and financial institution confidence
  
• Usability
  
• Raomal Perera
  CEO
  Network 365 'Best Wireless Application Developer' GSM Association Awards
  2002
  

  
  

• 16:30 Questions and discussion
  

  
  

• 16:40 Chairman's summation
  

  
  

• 16:50 Close of conference
  

PRE CONFERENCE INTERACTIVE WORKSHOP

• Mobile Digital Rights Management
  Monday 12th May 2003
  

  
  

• A legal perspective on wireless DRM, highlighting the business issues and
  how companies are gaining a competitive advantage by virtue of their digital
  rights strategy.

  
  
  
  
  

• 10:00 Outlining the legal challenges and solutions to
  digital rights management
  
• Digital Rights Management - What is it?
  
• What rights? An overview of IPR
  
• Exploiting rights? Licensing in a digital world
  
• How good is the law at protecting rights from piracy?
  
• Challenges and solutions for mobile operators implementing DRM
  
• What makes mobile different
  
  
• Andrew Millett, Partner,Mishcon de Reya
  

  
  

• Questions and discussion
  

  
  

• 11:10 Assessing the threat to revenues from unauthorised duplication and
  distribution of content
  
• Understanding the reluctance of content providers to enter
  the mobile space in the absence of strong content management and how this
  can be resolved
  
• Understanding how DRM will enable the control of content creation,
  download and usage via mobile devices
  
• Examining how overuse of DRM could limit the growth
  of the mobile content market and how to allow limited sharing of content
  
• How content providers can maintain control over their own content
  
• Third party rights management
  
  
• Ian Penman,Partner, New Media Law LLP
  Paul Hosford,Partner, New Media Law LLP
  

  
  

• Questions and discussion
  
  

  
  
  

• 13:30 The need for a DRM standard for mobile content
  
• Goals of the Open Mobile Alliance (OMA) DRM standard
  
• Latest initiatives from the key standards bodies
  
• Overcoming antitrust and other legal concerns
  
• Lessons from other industries
  
• How will interoperability or lack of, affect growth?
  
• MMS copyright protection issues and solutions, legal rights and
  obligations of operators, third party content providers and end users
  

  
  

• Simon Stokes,Partner-Technology & Communications, Tarlo Lyons
  

  
  

• Questions and discussion
  

  
  

• 14:40 The role of DRM in the content value chain
  
• Management of Digital rights versus digital management of rights
  
• Key responsibilities for the whole value chain
  
• What technology to use to protect content
  
• What standards to use to protect content
  
• Lessons from the on-line world
  
• Are DRM issues stunting the growth of MMS?
  

  
  

• Rightscom
  

  
  

• Questions and discussion