Product Type: Market Research Report
Published by: Visiongain
Published: June 2006
Product Code: R155-176Description HSDPA is now beginning to make market inroads worldwide, with 29 commercial launches as of June 2006, and at least a further 32 live networks expected by the end of 2006. Visiongain expects accelerated momentum in 2007 onwards as the benefits of HSDPA lure investments from 3G operators. How are HSDPA services priced and how does this compare to other broadband offerings? What is the device timeline for HSDPA and what effect will it have on deployments? This report will tell you.
Mobile operators plan to deploy HSDPA in an effort to offer users a true mobile broadband experience and compete more effectively with DSL service providers. HSDPA will enable these operators to provide advanced multimedia and content services, and in the process deliver on the promise of 3G. However, while HSDPA upgrades are a logical course of action for most operators, we warn that operators should still carefully evaluate their strategies with this technology and recognise its limitations - HSDPA does not come without risks. What factors need to be taken into account with HSDPA deployments? Purchase this report to find out.
This strategic 50-page report provides an update on the status of HSDPA worldwide, examining the opportunities of HSDPA for operators, vendors and consumers. The report details the HSDPA deployment schedules of operators in different regions, and discusses the evolution of high-speed data beyond HSDPA. HSDPA's positioning with DSL, WiMAX and other BWA solutions is also analysed. In addition, it highlights currently available HSDPA devices and handset roadmaps, as well as key issues and challenges for mobile operators looking to launch HSDPA services.
The report answers questions such as:
- What are the typical strategies for deployment?
- What lessons can be learned from existing HSDPA launches?
- When will HSDPA handsets arrive in volume and what effect will ASPs have on service uptake?
- What costs does HSDPA entail and what should operators consider when deciding on their business plan?
- Which applications will benefit most from HSDPA?
- What is necessary to ensure that HSDPA improves the user experience?
Why you should buy this report
- Mobile operators - Discover the realities behind HSDPA and what it can and cannot deliver. Find out how to best target HSDPA services and what percentage of handsets will be HSDPA-enabled by 2011. This report will help you effectively position your HSDPA offering.
- Handset makers - Learn about operators’ deployment plans. Be informed on new IC vendor solutions making their way to the market. Gain insight into how devices can be optimised for HSDPA.
- DSL and other broadband providers - Find out how HSDPA services will affect your market dynamics and business model. Learn how you can best respond to these new services.
Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.Table of Contents - Chapter 1 Introduction
- 1.1 Executive Summary
- Chart 1.1: Global W-CDMA subscribers, 2003-2006
- 1.2 Report focus
- Chapter 2 Strategic overview
- 2.1 HSDPA drivers
- Table 2.1: Network evolution and average real-world data rates
- Table 2.2: Cost per MByte for different mobile network technologies
- Chart 2.1: Latency of different mobile technologies
- 2.2 Deployment roadmap
- Figure 2.1: Strategic factors affecting network operators migration to HSDPA
- 2.2.1 Towards HSUPA, OFDM and MIMO
- Figure 2.2: Network migration paths
- 2.3 Costs and implementation
- Chart 2.2: Global wireless equipment market revenues, 2000-2011
- Chapter 3 Key global deployments
- 3.1 Operator landscape
- Table 3.1: Global commercial HSDPA launches, Q2 2006
- 3.1.1 Europe
- Chart 3.1: Commercial HSDPA launches by region, Q2 2006
- Chart 3.2: Expected commercial launches by region in 2006
- 3.1.1.1 Vodafone
- Table 3.2: Vodafone Germany’s HSDPA tariff
- 3.1.1.2 Orange
- 3.1.1.3 T-Mobile
- 3.1.1.4 O2
- 3.1.1.5 Hutchison '3'
- 3.1.1.6 TIM
- 3.1.1.7 Telefonica
- 3.1.2 Asia-Pacific
- 3.1.2.1 Japan
- Chart 3.3: FOMA subscribers, YE2001-2005
- 3.1.2.2 South Korea
- Table 3.3: SK's W Standard Rate pricing
- Chart 3.4: Mobile users in Korea by technology, 2005
- Chart 3.5: SKT’s planned CapEx on HSDPA and WiBro
- 3.1.3 US
- 3.1.3.1 Cingular
- Table 3.4: Cingular’s HSDPA coverage
- Table 3.5: Comparison of US mobile broadband services
- Chart 3.6: Cingular Business Markets Group quarterly contract additions, Q1 2005-Q1 2006
- Chapter 4 Terminals
- 4.1 Lack of handsets will limit service uptake
- 4.2 Data cards and embedded laptops
- Table 4.1: HSDPA devices, Q2 2006
- 4.3 Handset evolution
- Table 4.2: Current and announced HSDPA handsets, Q2 2006
- Table 4.3: SCH-W200 specifications
- 4.3.1 Implementation issues
- 4.3.2 HSDPA handset ASPs will remain high
- Chart 3.6: HSDPA handset shipments and as % of total phone shipments, 2006-2011
- 4.3.3 Nokia's HSDPA roadmap
- Figure 4.1: HSDPA device timeline
- 4.4 Silicon vendors
- Table 4.4: Planned availability of Freescale's HSDPA-enabled solutions
- Table 4.5: HSDPA chipset developments
- Chapter 5 Service positioning
- 5.1 Clarifying HSDPA's role
- 5.2 HSDPA vs DSL
- 5.2.1 Service pricing
- 5.3 HSDPA and WiMAX
- Table 5.1: HSDPA compared to WiMAX, EV-DO and other systems
- 5.4 What about the applications?
- 5.4.1 HSDPA-enriched content
- 5.4.2 HSDPA will not necessarily translate to a better user experience
- 5.4.3 Getting subscribers to upgrade to HSDPA
- Table 5.5: Approximate download time for a three-minute MP3 file over different mobile networks
- Chapter 6 Conclusions
- Table 6.1: HSDPA SWOT analysis
- Appendix A Lead author’s profile
- Appendix B About visiongain
- Appendix C Report evaluation form
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