Mobile Music Stores 2007-2012: Will A Mobile-focussed Solution Hold More Potential

Mobile Music Stores 2007-2012: Will A Mobile-focussed Solution Hold More Potential Than Microsoft, Nokia Or Even Apple'S Itunes' Ambitions In Ota Downloads?

Product Type: Market Research Report
Published by: Visiongain
Published: April 2007
Product Code: R155-223

Description

Mobile music downloading is on the increase. The market for full-track music downloads to mobile devices approximately doubled in 2006. Will this adoption rate continue? How can your company benefit from being involved in this market space?

The buzz surrounding the launch of Apple's long-awaited iPhone has raised the stakes for operators, manufacturers and content and applications providers. Many see the iPhone as an attempt to corner the mobile music market, in the same way that the iPod has in the world of MP3 players. At this early stage the fact that iPhone users won't be able to download tracks through a mobile network is a major stumbling block, especially with competitors circling to take advantage of this flaw in Apple's strategy. Is this an opportunity you need to make the most of?

Other big names in mobile are also getting involved in the market in some way. Do you know what Microsoft, Nokia and Samsung are doing in this space? Sony-Ericsson is also a key competitor for the lead in the market for music phones.

Which other key players are getting involved in this space?
What are their strategies?
Is an on-device solution more advantageous than an operator-focussed, Over-The-Air one?

Visiongain's latest report into the area, "Mobile music stores 2007-2012: Will a mobile-focussed solution hold more potential than Microsoft, Nokia or even Apple's iTunes' ambitions in OTA downloads?", will give you the answers, enabling you to make the decisions that matter to the future of your company.

Another key factor in this marketplace is MusicStation, launched by Omnifone and Musiwave in 2007, which is an iTunes rival that does make tracks available OTA. This service is designed and built exclusively for the mobile market, and operator-adoption rates are healthy so far. Omnifone is confident that that all the major territories in Europe will have at least one operator offering MusicStation by the time the iPhone is launched in Europe. But which of the mobile music stores really offers the best option that you can select for your content and music strategy? Do you need to wait for Apple to get OTA downloads on iTunes before you get involved? Is Omnifone the right offering, or are you better with a completely separate white-label solution? Buy this focussed, high-quality report to find out.

With many mobile handsets now featuring MP3 functionality, and the evolution of wireless headphones, the mobile phone is set to overtake the dedicated MP3 player as the user's choice for mobile music. But when? How is your company going to make the most of this opportunity?

This 90+ page report offers you a key understanding of the next stage in revenue generation for mobile music. It will give you insight into other technologies that could revolutionise the way that consumers buy, store and listen to music on the go.

Whatever stage you're at in the mobile music area, you need to know where it's going next and this report is the best place to find out. Order your copy today.

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Table of Contents

E. Executive summary
E.1 Apple in mobile
E.2 OTA vs. Sideloading
E.3 Omnifone's MusicStation
1. Introduction: 1.1 Mobile Music in context; 1.2 Operators look to boost revenues through data; 1.3 The next step in mobile music; 1.4 Issues to consider; 1.5 Aims and objectives; 1.6 Research methodology
2. Apple: 2.1 The iPod - Apple's success story; 2.2 iTunes is really key to iPod's success; 2.3 Motorola ROKR venture; 2.4 The iPhone; 2.5 Accessing iTunes remotely
3. Microsoft: 3.1 Microsoft in wireless; 3.2 Microsoft in mobile handsets; 3.3: Microsoft Mobile and Embedded Device Revenue 2006: Products; 3.3 The Zune; 3.4 Marketplace - Microsoft's answer to iTunes
4. Nokia: 4.1 Nokia - the global handset market leader; 4.2 Nokia in mobile music; 4.3 Nokia's music strategy
5. Omnifone and MusicStation: 5.1 Omnifone and Musiwave launch MusicStation; 5.2 Can a mobile-first, 'operator-centric' solution be successful?; 5.3 If handset firms want to control the market, will operators allow this?
6. Other mobile music strategies: 6.1 Sony Ericsson; 6.2: Total UK Owners of Key Music Phones; 6.2 DoCoMo and Japan; 6.3 Helio; 6.4 Motorola; 6.5 Orange; 6.6 Samsung; 6.7 Vodafone; 6.9 Napster; 6.10 AT&T; 6.11 Virgin
7. Current music download trends: 7.1 How desirable is the music phone?; 7.2 Can OTA downloading be profitable?
8. Forecasts and conclusions: 8.1 The future of mobile music downloads; 8.2 Changes in the mobile music business model; 8.3 Can Apple continue it's download dominance?; 8.4 Changes in the mobile music landscape

Appendices:

A. About visiongain

B. Report evaluation form

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