Mobile Security & Anti-virus Report: Industry Report

Mobile Security & Anti-virus Report

Product Type: Market Research Report
Published by: Visiongain
Published: August 2007
Product Code: R155-244

Description

Malware is targeting mobile phones and networks. So far it hasn't been as infectious as its PC counterparts, but visiongain believes it is only a matter of time before a large scale case makes network operators and handset manufacturers really sit up and take notice. Is your company up-to-speed? It should be and this new report will ensure you are.

In 2006 the global mobile malware protection market was valued at $334 million. Visiongain's new report highlights and forecasts the growth of this area through till 2012 but what will the value of it be then? This report tells you. The growth for mobile security is driven by the global economy which impacts business of all sizes and where connectivity is at the core of all business activities. You must stay fully informed of how this market is going to develop over the next 5 years.

Phones have become more sophisticated. The alignment of the handset and PC means interconnectivity is broader. File transfers through the mobile network has been joined by files transfers from one phone to another. With Bluetooth and competing protocols making it increasingly easy to share files then the ability to share viruses has also increased. Even SMEs, which may be operating only at a regional or national level, cannot escape that global connectivity. Their suppliers may be large multinationals whose employees are equipped with mobile devices that most likely hold sensitive information about their business. Where those devices become infected with malware the risk to the data and potential to access networks of their clients would be compromised thus putting at risks those SMEs that thought they were at low risk of attacks.

Key trends remain that will impact strongly on the mobile security success:

Demand for mobile devices still strong
Cost of devices continue to fall
Industry participants are growing through M&A and alliances
False sense of security

With battery problems and increased memory requirements today's anti-malware software for mobile platforms eats up mobile CPU. Smartphones are becoming more powerful and which should render this a non-issue, but lower-range phones may not have the strength to run the necessary security applications. Unless the security manufacturers act on this virus' will be prevalent.

This report analysis in-depth mobile security solutions from AV vendors in relation to vertical markets such as consumers, SMEs, large enterprises and mobile operators. Forecasts are provided and discussed in terms of geographical and technological markets, and the factors that are driving forward AV demand are discussed in this report for each of the above vertical markets. Data traffic is analysed and discussed in relation to growing mobile operators ARPU and AV requirements. The report also provides strategies and recommendations that are applicable to mobile operators, AV vendors and associated industry participants.

This report argues that AV is going to become a necessary application for mobile operators as well as a requirement for industries of all sizes that use smart devices to access their business networks. It will also become a valuable application for consumers wanting to protect expensive smart devices from malware and virus attacks. The report outlines hurdles and measures that companies need to implement in order to remain competitive.

By reading this report you will gain a clear understanding of

How this market sector will grow in value
What significance and impact wireless anti-virus products will have on the mobile telecoms market
What effect virus attacks have previously had, and what they could inflict on mobile devices in the future;
The challenges and issues facing participants in the wireless anti-virus markets
What the attitudes and expectations of end-users are regarding protection

Mobile operators
Understand how a virus on your network would impact throughout your business and how to protect you and your subscribers

AV vendors
Learn what services and business models are needed to develop the AV market. Find out about business and technological issues that will impact on your business.

Investment companies
Learn what are the requirements for a successful deployment of bundle services, the development of triple and quadruple play services and products, and gain an insight into investment opportunities.

To stay up-to-date and fully informed of the developments in the handset and networked anti-virus market, you must read this report today. With over 130 dedicated pages, this is the leading report available.

Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.

Table of Contents

Chapter 1. Executive Summary: 1.1 A global demand for mobile malware solution; 1.2 Major technology trends; 1.3 Major market trends; 1.4 Major competitive factors; 1.5 Conclusions
Chapter 2. Introduction to the mobile anti-virus and mobile security markets.: 2.1 Overview; Figure 2.1: Infamous Mobile Threats (2004-2006); 2.2 Virus development; 2.3 Targeted operating systems; 2.4 Type of mobile malware; 2.5 Routes for attacks; 2.6 Consequences of virus attacks; 2.7 Devices protection; 2.8 Carriers and virus; 2.9 Hardware vendors and virus; 2.10 Consumers and virus; 2.11 Enterprises and virus; 2.12 Methodology
Chapter 3. Industry Overview: 3.1 Industry Definitions; 3.2 Industry Development; 3.3 Target devices; 3.4 O/S development; 3.5 Over the air (OTA) services; 3.6 Prospect for large-scale virus attack; 3.7 Cars as potential target; 3.8 Source of infection; 3.9 Challenges; 3.10 Industry Structure; 3.11 Operating Systems Trends; 3.12 Industry Organisations; 3.13 Industry Issue; 3.14 Distribution Channels; 3.15 Business models
Chapter 4. Market Assessment: 4.1 Overview; 4.2 Mobile virus market; 4.3 Market drivers and restraints; 4.4 Industry surveys; 4.5 Device disinfection measures and costs; 4.6 Risk to Mobile operators; 4.7 Mobile operators security stance
Chapter 5. Smart Devices: 5.1 Overview; 5.2 PDAs forecast; 5.3 Smartphone forecast; 5.4 Smartphone shipment; 5.5 Global demand for mobile phones; 5.6 Total market
Chapter 6. Device protection: 6.1 Overview; 6.2 The enterprise market; 6.3 Protecting the consumer; 6.4 Mobile phone operators; 6.5 Network protection; 6.7 Network investment patterns; 6.8 Dealing with infection; 6.9 Swisscom
Chapter 7. Data Traffic In Today's Mobile Network: 7.1 Overview; 7.2 Typical Traffic Patterns; 7.3 Global Data Revenue; 7.4 Off-line Portal to the rescue of data services; 7.5 Global data traffic; 7.6 Growth of data traffic
Chapter 8. Competitive environment: 8.1 Overview; 8.2 Pricing; 8.3 Pricing structure; 8.4 Business opportunities; 8.5 Case study: Opportunity to offer AV solutions
Chapter 9. Key Industry Participants: 9.1 Companies Offering Anti-Virus Products; 9.2 Summary
Chapter 10. Strategies for Succes: 10.1 Strategies based on Pricing; 10.2 Strategy Based on Packaging; 10.3 Strategies based on Strategic Alliances; 10.4 Strategies based on Regional differences; 10.5 Recommendations

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