Ad Funded Mobile Content: Forecasts and Analysis 2008: Industry Report

Ad Funded Mobile Content: Forecasts and Analysis 2008

Product Type: Market Research Report
Published by: Visiongain
Published: July 2008
Product Code: R155-289

Description

Mobile content is evolving. What was previously expensive and difficult to obtain is now becoming accessible to a large section of the mobile audience. Mobile content has been driven to the mobile audience in a cheaper and more accessible form through sponsorship of mobile advertising. As data speeds and content quality improve demand for affordable mobile content will grow among mobile consumers. Funding the content through mobile advertising allows content providers to drive their content to a wider audience for a fraction of the price, driving up audience numbers and increasing revenue potential.

Advertising funded mobile content will open up new areas of the market for mobile content providers. Mobile subscribers who previously would have been unwilling or unable to pay for mobile content will grow the audience for mobile content, tapping into a new market potential. In reducing the costs to the end user which advertising sponsorship would inevitably do, mobile content would be able to reach previously untapped markets. Mobile subscribers who have, until now, refused to download mobile content due to price and other issues, such as previous bad experience, financial constraints or other negative aspects such as data speeds will be encouraged to use mobile content now that advertising funding can remove many of these detriments.

The quality, quantity and type of mobile content available to the mobile subscriber are also changing, and ad sponsorship will help to drive new content formats into the market. Mobile content that may have had difficulty in entering the market will be driven by ad funding as mobile subscribers become more comfortable in trialing new content for a lower price. The nature of ad funded mobile content encourages greater interactivity between the mobile subscriber and the mobile content and advertising. Ad funded content available in the market is demonstrating the value of the opting-in strategy in gaining vital consumer information to allow advertisers to target their consumer market over the mobile platform with targeted, relevant advertising. When advertising over the mobile platform it is essential that the advertisements are relevant to the subscriber and ad funded content drives this practice. The interactivity with the content and advertising in ad funded mobile content will drive the market and content providers and advertisers will feel the benefit of subscriber uptake. Players in all aspects of mobile content and mobile advertising will become involved or affected by ad funded mobile content and will witness an alteration in business models and revenue due to the emergence of this practice. Players have started to enter the market with various formats of mobile content and will demonstrate the consumer acceptance of the product of ad funded mobile content. Mobile advertising and content will become intrinsically linked as the industry grows and this report will analyse the impact that this will have on the market. It will also analyse the reception of the practice by mobile consumers and how this will alter in the future.

Reading this exclusive management report will tell you the following:

Who are the main players in ad funded mobile content and what are they doing?
What will be the outcomes for players entering various forms of ad funded mobile content?
What are the methods being used in ad funded mobile content and how can these best be utilised for future success?
What forms of content are being used in ad funded content and what will be most appropriate for continuing success?
How successful will ad funded mobile content be?
What are the drivers and barriers to ad funded mobile content?
How will advertising and content work together?

Find out the answers to these and many other questions by buying this vital industry insight.

Advertising is moving on to the mobile platform. Mobile subscribers are gaining access to a higher amount of value added mobile content and mobile entertainment, as well as other forms of content. Combined, mobile advertising and mobile content are able to target the mobile audience and drive acceptance of advertising and use of content over the mobile handset. Are you involved in ad funded mobile content? Should you be? This report will help you to decide the right direction to take in the ad funded mobile content market.

Why you must order this report today:

Brands/Marketers-Discover what opportunities exist in the mobile ad funded content market today and what strategies need to be taken in this area. Learn about market issues specifically related to ad funded mobile content and how these issues can be used in strategizing in this market.
Content providers-Discover what mobile subscribers will want from their mobile content and what market issues are surrounding ad funded mobile content. Learn which content will be most appropriate to be sponsored by advertising and what factors need to be considered in entering the market.
Mobile advertisers-Gain an insight as to what mobile subscribers want from ad funded content and what the reaction to mobile advertising will be. Learn how best to target mobile subscribers and how previous campaigns in ad funded content have worked.

Mobile operators- Learn what the role for mobile operators is in this market and how this will develop as the market grows.

Who needs to read this report? Directors, VP and Senior managers in:

Mobile/Cellular carriers and operators
Mobile content providers
Mobile advertisers
Brands looking to tap into the mobile audience

Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.

Table of Contents

Chapter 1 Introduction: 1.1 Executive summary; 1.2 Mobile advertising; 1.3 Mobile content funded by mobile advertising; 1.4 The focus of this report
Chapter 2 What mobile content?: 2.1 Which mobile content is most appropriate; 2.2 Mobile TV and video; 2.3 Mobile MMS; 2.4 Mobile social networking; 2.5 Ringtones; 2.6 Music; 2.7 Mobile search; 2.8 Mobile games; 2.9 Mobile content growth; 2.10 Conclusion
Chapter 3 Implications of mobile ad funded content: 3.1 Mobile operators; 3.2 Mobile handset vendors; 3.3 Mobile advertisers; 3.4 Mobile content providers; 3.5 Mobile subscribers; 3.6 Mobile advertising; 3.7 Conclusion
Chapter 4 Global market reach of mobile ad funded content: 4.1 Developed markets; 4.2 Advertisers using the platform; 4.3 Emerging markets; 4.4 Click through rate; 4.5 Age demographic; 4.6 Best content; 4.7 Mobile content standards; 4.8 Location aware advertising; 4.9 Conclusion
Chapter 5 Mobile ad funded content available: 5.1 Ad funded MVNO; 5.2 Mobile ad funded social network; 5.3 Greystripe; 5.4 Mobile ad funded TV; 5.5 Mobile ad funded content providers; 5.6 Greystripe
Chapter 6 Branding and advertising in ad funded mobile content: 6.1 Branding examples; 6.2 Market demographic; 6.3 Display of mobile advertisements; 6.4 Who will buy ad funded mobile content; 6.5 Conclusion
Chapter 7 Market potential: 7.1 Mobile advertising spend; 7.2 The market landscape in 2013; 7.3 Market demographics in 2013; 7.4 Advertisers; 7.5 Content in 2013
Chapter 8 Conclusions and recommendations: 8.1 Mobile content providers; 8.2 Mobile advertisers; 8.3 Mobile operators; 8.4 Mobile handset manufacturers

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