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Brand Perceptions of Life Science Instrumentation Suppliers

Product Type: Market Research Report
Published by: BioInformatics, LLC
Published: December 2004
Product Code: R158-072
Description
Developments in instrumentation (i.e., scientific equipment with a purchase price of at least $25,000 and a service life of two years or more) have advanced the progress of research in every branch of science. Continuing advancements made in the genomics and proteomics fields will drive the market to expand—presenting an opportunity for companies to more strategically position themselves and increase their market share. This report, Brand Perceptions of Life Science Instrumentation Suppliers, is designed to help suppliers assess their market position by measuring brand image and brand strength.

Based on a 18-question survey of over 1,800 life scientists, this report will help marketers understand what factors play into a scientist’s decision to choose one instrumentation brand over another, and the extent to which customers are satisfied with, and loyal to, a brand. For an in-depth look at the market, the results are analyzed both in aggregate—scientific instrumentation as a whole—and by individual segment based on the following nine product categories:

  • Cell Analysis Systems
  • Centrifuges
  • Chromatographs
  • DNA Microarray Instruments
  • Fragment Analysis/Genotyping Systems
  • High-Throughput Screening Instruments
  • Mass Spectrometers
  • Microscopy Systems
  • Real-Time PCR Instruments
It is vitally important that instrumentation suppliers remain abreast of developments in the field and understand their customers’ needs. Thus, this report details the state of the current market for life science instrumentation as well as projects areas of future growth. For each instrumentation category, it determines scientists’ satisfaction with various features and the derived importance of those features. Respondents also reveal the services that are of greatest importance, and detail areas where suppliers perform above or below expectations. And finally, this report provides additional analysis specific to the top suppliers in each category.
Table of Contents



Section 1. Analysis and Interpretation of Survey Results
Introduction
Uses and Applications
1-4 Current Instrumentation User Profile
1-6 Product Mix
1-7 Key Areas for Future Instrumentation Purchases
1-8 Anticipated Future Suppliers
Customer Satisfaction and Brand Leadership
1-11 Key Instrument Performance Attributes
1-13 Leading Suppliers
1-15 Brand Associations
Supplier Performance
1-18 Assessment of Supplier Attributes
1-20 Customer Satisfaction and Loyalty
1-23 Barriers to Switching
1-24 Customer Opinion
Brand Equity
1-26 Key Comparisons Within Instrument Categories
1-27 Calculating Brand Equity
1-29 Visualizing the Instrumentation Market
1-31 Brand Equity Map
Conclusion


Section 2. Study Methodology and Demographics
2-1 Methodology
2-4 Understanding Quadrant Analysis
2-5 Understanding Performance-Expectation Gap Analysis
2-7 Definition of Terms
2-8 Demographics
2-9 Questionnaire


Section 3. Presentation of Survey Data
Instrumentation Usage
3-2 Types of instruments used
3-3 Scientists’ roles in the evaluation and/or acquisition of instruments
3-4 Scientists’ roles in the use of instruments
3-5 Companies most strongly associated with each instrumentation category


Profiles of the following nine instrumentation categories and the top supplier(s) in each:
3-24 Cell Analysis Systems
• BD Biosciences
• Beckman Coulter
3-50 Centrifuges
• Beckman Coulter
• Kendro (Sorvall brand)
3-74 Chromatographs
• Amersham Biosciences (GE Healthcare)
• Waters
• Agilent Technologies
3-106 DNA Microarray Instruments
• Affymetrix
3-132 Fragment Analysis/Genotyping Systems
• Applied Biosystems
• Beckman Coulter
3-158 High-Throughput Screening Instruments
• Tecan
• PerkinElmer Life and Analytical Sciences
3-182 Mass Spectrometers
• Applied Biosystems
• Bruker Daltonics
• Thermo Electron
3-210 Microscopy Systems
• Carl Zeiss
• Leica Microsystems
• Nikon
• Olympus
3-238 Real-Time PCR Instruments
• Applied Biosystems
• Bio-Rad
Future Purchases
3-263 Plans to purchase instrumentation within the next 24 months
3-267 Expected suppliers of each type of instrumentation


Section 4. Appendices
4-1 Insights and Perspectives
4-9 Cross-Tabulations of Survey Data
4-21 Other Publications
4-23 About BioInformatics
4-25 Our Valued Clients
Ordering and More Information
Price and Delivery Options


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