Product Type: Market Research Report
Published by: Business Insights
Published: June 2006
Product Code: R162-720Description The digital revolution is being led by several industries, including semi-conductor, communications industry, entertainment, consumer electronics, and of course computer; key enabling technologies for the digital revolution include the conversion from analog to digital communications and the Internet Protocol (IP). For the consumer, convergence means more features in a single device, while for the media providers and conglomerates it means remaining competitive in the struggle for market dominance. For device manufacturers, the ability to produce innovative devices will increasingly be the driver for retaining customers as penetration rates of devices increase. Customers are demanding new functionalities, meaning that manufacturers are responding by developing a range of converged devices, such as mobile phones with mp3 players, cameras and email access, or video recorders with hard drives. Technological challenges touch on several areas, including user interface, software, hardware, communications, semi-conductor, and manufacturing. Challenges on the hardware, communications, semi-conductor, and manufacturing fronts are the usual - faster, smaller, cheaper, and more reliable.
Your key questions answered:
- What are likely to be the most successful converged devices?
- How is consumer demand shaping industry convergence strategies?
- Will Europe or the US be the faster-growing market for mobile TV services to 2009?
- How will broadband penetration rates affect the growth of IPTV?
- Why should PVRs and video-on-demand be perceived as complementary technologies?
- Will the music-playing mobile phone be the end of the iPod?
- How will converged devices and services change the role of content owners and communications operators?
- Which converged device manufacturer has the best chance of success going forward?
This new report will provide you with:
- Examination of the mobile phone market, in particular converged devices such as phones with Internet and email access, hard-disk drive phones, mp3 phones and camera phones.
- In-depth analysis of the mobile TV services and devices market to 2009.
- Assessment of the mid- to long-term market for portable content jukeboxes.
- Discussion of the trends and dynamics affecting the market for
Internet TV services.
- Review of the battle between PVRs and video-on-demand and the impact it will have on the on-demand TV services of tomorrow.
- Analysis of the market size and drivers for the portable video recorders.
- Overview of the digital revolution and analysis of the challenges convergence face.
- Forecasts of global shipments, including handsets and video recorders.
Some key findings from this report:
- The value of audio-based mobile music services is set to double by 2010, exceeding $11 billion.
- In 2009, it is estimated that 167 million mobile TV-enabled handsets will be shipped, representing almost 18% of the entire 935 million handsets forecast for that year.
- Converged portable consumer electronics (CE) products have only begun to appear in the last 24 months. The nascent market is currently predominantly served (in the US and Europe) by Thomson, ARCHOS and Microsoft.
- The global penetration of broadband is essential for the success of IPTV. In 2004, the average penetration of broadband in Europe and North America was 26%. By 2008 however, that will have almost doubled to 49%.
- The US has been slower to the IPTV market than the other regions. As a result, the US will continue to trail behind Europe in IPTV, with under four million subscribers by the end of 2009.
Table of Contents - Executive Summary
- The digital revolution
- Converged mobile devices
- Portable content jukeboxes
- The Internet, TV and the PC
- Personal video recorders
- Conclusions
- Chapter 1 The digital revolution
- Summary
- Introduction
- Converged devices
- Convergence of content providers
- Fixed Mobile Convergence
- Convergence challenges
- The content owner market today
- Chapter 2 Converged mobile devices
- Summary
- Introduction
- Market context and sizing
- The PDA market
- Market analysis
- The smartphone market
- Market sizing
- Smartphone operating systems
- The mobile Internet
- Mobile email
- Music on the move
- The mobile phone as ‘iPod killer’
- Brand building
- Sony ‘Walkman’-branded phones
- Apple’s response
- Challenges
- Camera phones and video
- Digital camcorder phones and ‘multimedia computers’
- Nokia leads the way
- Mobile TV
- Market sizing
- By handset
- By subscriber revenue
- Technical challenges
- WiFi and Voice-over-IP mobile phones
- Hard-drive mobile phones
- Chapter 3 Portable content jukeboxes
- Summary
- Introduction
- The emergence of the mobile phone
- Consumer electronics market today
- Portable content jukeboxes
- What content?
- Competing devices
- Laptop
- The converged camera
- Mobile phone
- Nokia N-Gage
- Sony PSP
- Conclusions
- Chapter 4 The Internet, TV and the PC
- Summary
- Introduction
- IPTV has the potential to change the broadcasting landscape
- Broadband penetration is essential for IPTV’s success
- Increasing broadband penetration rates within Europe will speed up the development of IPTV services.
- IPTV vs. cable TV
- The consumer - the only winner?
- IPTV market sizing
- Europe
- North America
- Internet-based TV: the future?
- TV and the PC: targeting web-based on-demand content
- Conclusions
- Video streaming market development
- The alliance of content and distribution
- On-demand TV and the broadband home
- Chapter 5 Personal video recorders
- Summary
- Introduction
- Market drivers
- Personal video recorders
- Market sizing
- Conclusions
- Only a pay-TV product?
- Likely to watch more TV programs
- Changes required in advertising models
- Chapter 6 Conclusions
- Summary
- Convergent strategies for the future
- Why the mobile will rule the end-game
- The importance of the network operator
- Product control to limit the potential of the game-playing-mobile
- The opportunity for the content owners
- Required: scaleable content distribution platforms
- A centralized content database
- List of Figures
- Figure 2.1: Global handsets by device, 2004 vs. 2010
- Figure 2.2: Examples of Business Handsets - PalmOne Treo 650, RIM Blackberry 7230 & Nokia 9500 Communicator
- Figure 2.3: Examples of Smartphone Devices: Orange SPV-C500, O2 xda IIs & RIM Blackberry 7100v
- Figure 2.4: Examples of Nokia’s E-Series of Business Phones for Mobile Email Access
- Figure 2.5: ‘Sony Walkman’-branded mp3 mobile phones, W850 and W710
- Figure 2.6: Motorola’s Rokr ‘iTunes’ mobile phone
- Figure 2.7: Nokia’s N93 digital camcorder mobile phone
- Figure 2.8: Nokia’s N73 ‘multimedia computer’
- Figure 2.9: Portable video devices
- Figure 2.10: Global broadcast TV to mobile revenue ($m), 2004-2009
- Figure 2.11: Global broadcast TV to mobile revenue ($m) by region, 2004-2009
- Figure 2.12: Samsung’s 8GB HDD mobile phone, SHG-i310
- Figure 3.13: Examples of portable content jukeboxes
- Figure 3.14: In usage terms the PCJ is a subset of the mp3 market
- Figure 3.15: BenQ DC s40: the converged camera and mp3 player
- Figure 3.16: The Nokia N-Gage
- Figure 3.17: The Sony PSP
- Figure 4.18: Consumer broadband access on the technology adoption curve
- Figure 4.19: The relative demand for broadband and narrowband services
- Figure 4.20: Household broadband penetration by country, 2004-2008
- Figure 4.21: Digital TV growth in Europe, 2004-2009
- Figure 4.22: Digital TV growth in the US, 2004-2009
- Figure 5.23: VoD and PVR installed base in Europe, 2000 - 2005
- Figure 5.24: Personal video recorder forecast (millions), 2004-2009
- Figure 6.25: Impact of time on the price/value of different content
- Figure 6.26: Simplified secured content distribution platform
- List of Tables
- Table 2.1: Global handset shipments (millions), 2004-2009
- Table 2.2: Global smartphone shipments (in millions), 2003-2010
- Table 2.3: Advanced OS volume sales and market share, 2005
- Table 2.4: Global mobile TV handset shipments (in millions), 2004-2009
- Table 2.5: EMEA mobile TV handset shipments (in millions), 2004-2009
- Table 2.6: US mobile TV handset shipments (in millions), 2004-2009
- Table 2.7: Asia Pacific mobile TV handset shipments (in millions), 2004-2009
- Table 5.8: Personal video recorder forecast (millions), 2004-2009
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